Overall media analysis


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Overall media analysis

  1. 1. Magazine Analysis- Front Cover, Content Page & DPS Pages.Obehi EjeleI will be analyzing both front covers of these magazines and comparing an contrasting them to each other, the one onthe left is a gospel magazine which is the genre that I plan on making, whilst the one on the right is a pop magazine.Analyzing and comparing both would help me point out the major differences between both genres and what to doand what not to do when approaching mine.
  2. 2. Magazine Analysis- Front Cover, Content Page & DPS Pages.Masthead- The Masthead of both thesemagazines are very different from each other.The masthead for gospel generation is writtenin an un- stylized font and is rather plain andbland, whilst the masthead for the opposingmagazine is harder to read makes use of morecolour and is bolder and much brighter, withan added slash going the typography of it.The gospel music magazine takes a muchmore tasteless approach when compared tothe pop magazine which may not work in itsfavour that much as it doesn’t necessarilyattract attention as much as the pop magazinedoes.Slogan- A slogan only appears on the gospelmagazine cover which is sued to accompany themasthead and boost its reputation to the audience.Headlines- The headlines both share somesimilarities . The similarities being that bothare written in a simple typefaces that do notdemand attention , however the colour usedfor on the top magazine helps the headlinestand out more against the whitebackground, unlike the second which isharder to read due to the clashing colours.
  3. 3. Magazine Analysis- Front Cover, Content Page & DPS Pages.Main Image- The main image of the pop music magazine shows a mid shot of Leona Lewis’ full body while the Gospel music magazine shows amid- shot of half of the models body. In the image of Leona Lewis it is evident that she was wearing making up assisted by the editingphotographers must have added to it. Sharp and somewhat intense lighting was also used to make the m=image look more professional andpleasing. Contrasting the overall appearance of the gospel magazine which is presented without these extras, connoting the idea of purity.The pop magazine shows Leona in a rather seductive pose, which is more acceptable in the pop world, whilst the gospel music magazine showsa more covered model which is what is expected from the cover page of religious content.Features & Sell Lines- The gospel magazine lacks in the amount of features and sell lines that the pop magazine makes use ofhelping with the overall appearance of it and making it look more interesting in general. In addition to this it also help advertisewhat the viewers cannot see inside the magazine. Serving as a downsize of the gospel magazine as it lacks these.Magazine Analysis Conclusion- Fromanalysing these magazines I have come tothe conclusion that my front cover willalmost be a crossover of these two. In anattempt to make a gospel like contemporarymagazine that isn’t bland and unattractive. Iplan to implement elements of themainstream pop/R&B elements of magazinesI’ve analysed such as the stylized headline todo so.
  4. 4. Magazine Analysis- Front Cover, Content Page & DPS Pages.Additional Magazine AnalysisThis very last music magazine I will analyse briefly is anothercontemporary gospel music magazine that breaks the usualconventions of most other magazines., linking directly to the genreand style of music magazine I plan to make.Masthead & Slogan- The masthead of this magazine is written both boldly in asimple typeface for viewers to read easily, however the second part of themasthead is written vertically making well use of the space given, whilstmaking t slightly harder to read. The slogan written directly below itemphasizes the relevance of the magazine as clearly and visible as themasthead.Main Image- The focal image of the front cover matches the dark brown andblack colour theme used and is of a gospel artist with dark shades on staring atthe viewer.Features/Advertisements- Oddly a huge portion of the front cover includes anadvertisement for this particulars artist mix tape which is very unusual tosee, breaking the normal conventions of front cover magazine design, howeverhaving a big feature on the front cover can help an artists exposure a greatdeal.Bar Code & Issue NumberThe front cover breaks many rules and conventions in the sense thatthere are near to no headlines or sell lines used and the front coverrelies heavily on a mix tape advertisement differing itself entirelyfrom the other magazines analysed. I feel this would not be aseffective as other magazines due to these crucial rules being broken.
  5. 5. Magazine Analysis- Front Cover, Content Page & DPS Pages.Obehi EjeleI will be analysing both of these DPS (Double PageSpread’s) as well as comparing and contrasting them toconduct an exceptional amount of research to create oneof my own. Unfortunately I was not able to find a doublepage spread of the gospel music genre so I had taken twofrom other music related genres. On the top we have theDPS of a rap music magazine while on the bottom is theDPS of a rock music magazine, both differing in manyaspects of production which should ultimately give memore than enough information to create one based onthe gospel genre.
  6. 6. Magazine Analysis- Front Cover, Content Page & DPS Pages.Text To Image Ratio- Both double page spreads havemade use of a different text to image ratio. The rockgenre DPS has used over a half of the double page givento show off images of the artist/band, filling up roughly aquarter of the second page. Whereas for the rap genreDPS has used a huge block of the first page for a focalimage and almost a sixth of the second page for a muchsmaller secondary image. This is almost the same for theblocks of text used within the DPS of the rap magazine, ahuge majority of the second page is used for text . Therock DPS has a lot less space dedicated to text howeverthe font size is a lot smaller to compensate for this.Layout/Columns- Layouts on both doublepage spreads also differ dramatically. Thelayout of the rap magazine DPS is much moresimplistic when compared to the rockmagazine, in the sense that text is split onone page and photography on the other. TheColumns re not used to organize the text, it isinstead split in a simplistic and spaciousmanner to allow the reader to breathebetween paragraphs. However the rock DPSdoes not do the same with text, no space isleft between paragraphs and they are splitthrough simple indents within thetext, conveying the messy and wild lifestylerock artists live by. The layout of this DPS is alot less basic
  7. 7. Magazine Analysis- Front Cover, Content Page & DPS Pages.Photography/Cinematography & Colours-The main colour scheme for both thesemagazines are mainly different however bothmaintain the main colour of black, this maybe due to association of more dark andmature themes present in both genres.Genres such as Gospel may feature morelighter and less intense colours e.g. white,sky blue..etc. Both double page spreadsfeature mid shots of the artist themselves innon casual clothing at a normal angle. Thesecondary images used within the DPS tendto be entirely different from each other. Therap magazine DPS makes use of extremelylow lit lighting whilst the rock magazine DPSmakes a nice use of juxtaposition lighting andinvolves images of other band membersperforming.Quotes & Typography-Both DPS’s make use ofquotes usually tied to thetext content and said bythe person who is beinginterviewed. Throughoutboth genres the typefaceremains bold and standsout from regular textmatching the colourtheme used throughoutthe DPS
  8. 8. Magazine Analysis- Front Cover, Content Page & DPS Pages.From analysing both of these Double page spreads of completelydifferent genres I’ve learnt the basic conventions and rules used toformulate my own. Both of these make use of consistent colourscheme across both pages and make use of a small selection oftypefaces and fonts. One simple font is used for the main body of textand another bolder and bigger one used for additional quotes used todraw the reader into the double page spread itself. Both spreadsmake use of a small introductory stand first to start this main body oftext. The majority of the main images fill up almost a whole pagewith a smaller second image to accompany it. All this allows for anorganized and interesting read while still managing to look orderedand pleasing to the viewers eyes.
  9. 9. Magazine Analysis- Front Cover, Content Page & DPS Pages.Additional DPS AnalysisThis very last Double page spread I willbe analysing briefly is of an urbangospel music artist Faith Child, linkingdirectly to the work I will be makingmyself.Text To Image Ratio- The text to image ratioused within this double page spread is verystructured, in the sense that there is a hugeblock of text on one page and on the otherthere is simply a huge image. This can be seenas playing safe and sticking to these rules andconventions stated before which can beunderstood seeing as its a gospel based DPS,breaking these notable rules could be seen asunorganized and unruly by the Christian/gospelsociety , but may appeal to the youngergeneration.Layout/ Column– The layout of this magazine isalso very straightforward. Columns are sortedin the style of a newspaper article in the sensethat it’s rather plain. Half of the DPS is used foras text while the other half is made up of animage. The text is ongoing and only separatedby small indents rather than paragraphs. Thismakes the text to appear more crowded thanusual and a lot more text heavy. The layoutPhotography/Cinematography & Colours- The colourscheme for this gospel magazine is also uncomplicated,making use of a simple white and red and following itonto the second page.Quotes & Typography- The quote within the DPS is placedin the middle of the first page, It is also used as a means toseparate the text and give the reader some breathing spacewhilst reading. It follows the same colour scheme of redand white that the magazine page follows.This DPS tends to follow all basicrules and conventions of anyregular magazine, in terms ofspacing, photography, text andcolour. This is as expected from aGospel music magazine to play safewhen approaching this type ofmedia.
  10. 10. Magazine Analysis- Front Cover, Content Page & DPS Pages.Obehi EjeleI will be deeply analysing these two content pages and the elements needed to create my own. The contents page on the left istaken from a rock music magazine while the contents page on the right is taken from an R&B music magazine featuring the femaleartist Ciara, while on the left the focus of the content page is the image of the rock band. The main purpose of a content page is togive the reader an idea of the stories/information inside the magazine in a stylized fashion.
  11. 11. Magazine Analysis- Front Cover, Content Page & DPS Pages.Main/Focal Image- The main focalimages for both these contents pageare generally based on the genre thatthey for. The rock genre contents pageshows a simple image of a bandperforming enclosed in a basicbox, whilst the R&B genre contentspage shows Ciara posingseductively, showing a lot of skin to doso. The focal image for the rockmagazine appears uneditedcontrasting the photo of Ciara whichanyone can clearly see was heavilyedited from lighting to colour.Contents Page Title/ Masthead- Both of these content page title’s arepresented in a similar light. In terms of the font and colour used, however theR&B genre contents page is a lot more stylized. The plain white text used isstacked on top of each other rather than written normally like the rockmagazine contents page is. In stacking the text the text for the R&B magazine itleaves a lot more space for the focal images presence.
  12. 12. Magazine Analysis- Front Cover, Content Page & DPS Pages.Article Information & Features- Bothsets of article information have beenlaid out in an organized mannerhowever the rock magazine contentspage makes use of bolder and morepresent headers, diving the informationinto sub genres as opposed to just the‘Features’ and ‘Fashion’ segment thatthe R&B magazine on the right handside has. The R&B magazine also makesuse of a more script styled font toaccompany the more feminist approachto the theme of the contents page.Both contents page have the articleinformation aligned on the right handside of the page and cover almost thelength of the page.
  13. 13. Magazine Analysis- Front Cover, Content Page & DPS Pages.Additional Contents Page AnalysisThe last contents page I will be analysing briefly is a hip hop relatedrap magazine featuring rap artist 50 cent. Unfortunately I wasunable to find the contents page for a gospel magazine on mostsearch engines.Main/Focal Image- The main image for this contents page isthe feature rapper itself 50 cent. The image takes up near tohalf of the page with writing on the other side. The image is afull body long shot and like the main image of the R&Bmagazine it is evident that the photo used has been visuallyenhanced. The rapper is dressed in rap/hip-hop associatedclothing such as a huge t-shirt and sagging trousers to portrayhi image as a thug and gangster rapper.Contents Page Title/Masthead- The title for the contentspage is rather small compared to other contents page I hadanalysed. The font used isn’t very legible nor does it bold orstriking as opposed to the font used for the features segmentof the contents page.Article Information- Each part of the features segment has asmall sentence of writing below it , written in a smaller font.Like the other contents pages I’ve looked at, this has its writingaligned on the right hand side of the page. The text coversclose to the whole length of the page.
  14. 14. Magazine Questionnaire AnalysisObehi EjeleMaleFemale1) What gender are you?The first question of my questionnaire asked my audience simply whether theywere male or female. Over half of the twenty people, eleven to be exact weremale. The other nine of my audience were obviously female. This meansthroughout this questionnaire analysis the majority of the answers will be takenfrom a male perspective; however there is only a slight difference in the numberof male and females, so it’s almost as if half of my audience were male and theother female.
  15. 15. Magazine Questionnaire Analysis10 to 1213 to 1617 to 2122+2) How old are you?The second question asks my audience how old they are, acknowledgingand recording this demographic would help me specifically keep in mindwho to target my front cover, content and double page spread also. Ahuge majority of the group I had given my questionnaire to was betweenthe ages of seventeen and twenty one, this means the bulk of my answerswill come from this age groups point of view. Behind them was the agegroup between thirteen and sixteen. This also means that over a quarterof my answers are coming from a teenage to young adolescencestandpoint. The minority of opinions and results are from those betweenthe age’s ten to twelve and over twenty two. Ultimately I feel that it wasimportant for me to have a lot of teenagers and young adults involvedwith my questionnaire seeing as this was the initial target audience that Iwanted to aim my magazine at.CatholicMuslimChristianAthiest3) What religion are you?I felt that it was only right for me to ask my audience what religion theypracticed, seeing as though I am making a religion based magazine. Halfof the twenty people I gave my questionnaire to were practicing Catholicsand an additional four were Christians. This means that almost threequarters of my questionnaire are again being answered by people who fitmy target audience, the Christian and catholic market. Although myprimary target audience is those who practice Christianity, my secondarytarget audience is those who are Catholic and the religions do not differfrom each other majorly, meaning that I will get a rough idea of what mytarget audience want from my magazine. The minority of this questionwas answered by both Muslims and an Atheist. Even though they aren’tpart of my target audience I still find it useful to know what others expectout of my magazine.
  16. 16. Magazine Questionnaire Analysis024681012141618YesNo4) Are you the same religion as your parents?I had asked this question as a follow up from the last based onreligion; I simply asked this to gather more religious informationabout those who I gave my questionnaire to. Asking if theyfollowed the same religion as their parents was merely to find outwhat religion they also practiced. If my target audience areconsuming my magazine and taking it home with them asexpected, it’s possible to reach out to their parents and get theminterested also. Seeing that almost three quarters of those whotook my questionnaire are within my target audience and thatseventeen of those who answered this question said yes, there is ahigh possibility of reaching out to parents outside of my targetaudience.012345678910DailyWeeklyFortnightlyMonthlyNever5) How often do you read magazines?This is a basic question to see how much my audience actuallyreads magazines on a regular basis, nine of the twenty people I hadasked answered that they read magazines on a weekly basis, whichaccounts for the majority of the audience. Three people hadanswered that they read magazines on a monthly basis, with threesaying that they read on a fortnightly basis. Three out of the lastfive people read every day while the last two never read on aregular basis. Personally I was extremely happy with this outcomeseeing as over three quarters of my audience read, meaning thatthey are potential customers. Only two of the twenty never tendto read magazines meaning that these are consumers I cannotreally reach out to at the moment.
  17. 17. Magazine Questionnaire Analysis£0-1£2-3£4+6) How much are you willing to spend on a magazine of interest?This question is crucial to my questionnaire, knowing exactly howmuch my consumers want to spend on my magazine is extremelyimportant, when setting the final price of my very own magazine.Three quarters of the twenty that I had asked this to replied thatthey would pay between the prices of two pound and three pound.Three people had said that they would pay between the prices ofnothing and a single pound and two said they would gladly payabove four pound. Knowing exactly what to charge my consumersincreases its chance of sale and makes sure I’m not over or undercharging them.7) Do you know of any Gospel Magazines?This was simply to ask the audience if they were already familiarwith anyone within the gospel music scene, already being familiarwith gospel artists within the industry would potential artists thatand or feature of the front cover, the name that was most frequentamongst those who were asked was Kirk Franklin. His name hadcame up thirteen times out of the twenty given the questionnaire.8) What would you like to see in your music magazine?Asking this question was to simply establish and find out whatadditions and features my audience would like to see within mymagazine. The most frequent answer was artist interviews whichwas chosen 15 times, with music reviews coming in second at 8and competitions third at 4.9) What is your favourite genre of music?The answer to this question was R&B with 12 people choosingthis, and although gospel was only mentioned 3 times, R&B can bea somewhat sub-genre to the main gospel theme, which will grabmore peoples interest seeing as the audience of teenagers askedwere interested in this genre.10) How often do you listen to Gospel music?This was to simply see how often those who I had given myquestionnaire out to listen to gospel based music. The majorityanswer that was given was fortnightly as nine people hadanswered this. Meaning that almost up to half of those whoanswered would have a direct interest in the magazine because ofthis.
  18. 18. Gospel Music: Genre Research