Indonesia opportunity

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Indonesia as one of leader in South East Asia with annual growth more than 6 % every year offering many opportunities... Explore and Find It the Business Opportunity inside.

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Indonesia opportunity

  1. 1. Strategic Pharma Marketing Asia 2013 1st – 3rd July 2013 at the Sheraton Towers Singapore Presented by : Obed Fuk Liang
  2. 2. Hii ! I’m Obed Fuk Liang (@obedfl) The Youngest Indonesia’s Future Business Leader – SWA Magazine 2010 *SWA is the reputable business magazine in Indonesia Career Path : Contributor in “Grow with Character Champion Stories” (2010, p. 293) Sales inspirator speaker (Markplus, INTI Pesan, School, University, Public) Sales Director PT. SOHO Industri Pharmasi 2009-Present Sales Director PT. Ethica Industri Farmasi 2012-Present Sales and Marketing Director PT. Soho Global Medika 2013-Present Executive Leadership Program Monash University - 2010 Executive Leadership Program Harvard Business School - 2012
  3. 3. I TM am :  CARING INSPIRING  ENTHUSIAST  TAG LINE : “You don’t know what you can do until you try”
  4. 4. OUR BUSINESS SOHO Group PHARMA SOHO Group CONSUMER HEALTH SOHO Group DISTRIBUTION COMPANY 1. PT. SOHO Industri Pharmasi 2. PT. ETHICA Industri Farmasi 3. PT. PARIT PADANG GLOBAL 4. PT. Universal Health Network 5. PT. Global Harmony Retailindo 6. SOHO FLORDIS INTERNATIONAL 7. PT. SOHO GLOBAL MEDIKA
  5. 5. Agenda 1. The Top 3 Local Regulations that Impede Marketing Plans 2. Local Cultural Sensitivities 3. Case Studies : INNOVATIVE BRAND, IMAGE BUILDING
  6. 6. Asian growth will be lead by China, India, Indonesia, Japan, South Korea, Malaysia and Thailand. Haruhiko Kuroda, in Asia 2050: Realizing the Asian Century Former of Asian Development Bank (ADB) Bank Central Governor of Japan (present)
  7. 7. INDONESIA IS PART OF THE 7 ENGINES OF ASIA Average per capita income of the 7 Country was USD 45.800,- or 25% higher than rate of global average rate : USD 35.600,- In the year of 2010, PDB of the 7 country range between USD 14,2 trillion / 87% PDB Asia.
  8. 8. Indonesia has the fourth largest population in the world as many as 238 million people, which is projected to grow by 1.1% per year over the next five years. Source : http://www.neraca.co.id/harian/article/22873/Lepas.180.juta.Saham.RS.Omni.Bidik.Dana.IPO.Rp.70.Miliar#.UWvWYjdCjFw
  9. 9. The middle class in Indonesia is expected to grow from 36% to 58% of the total population in 2020.
  10. 10. Portrait of Indonesian Internet User in Indonesia 2012
  11. 11. MarkPlus Insight Netizen Survey 2012 : Total Growth Internet User in Indonesia 2010 - 2012 61.1 55.0 42.2 24.2 13.8 9.6 2010 2011 Internet User 2012 Accessing Internet More than 3 hours per day I n M illion Urban Population 121.16 123.24 123.57 Urban Family 30.29 30.81 31.61 Urban Netizen Population 37.56 50.53 56.38 Netizen Population 42.16 55.23 61.08 17% 22.4% 23.5% Total I nternet User Penetration Source : Marketeers November 2012 Edition, p. 60
  12. 12. INDONESIA HEALTHCARE MARKET OVERVIEW
  13. 13. URGENT ! : “Indonesia NEED 1000 New Hospitals…“ Source : http://thepresidentpostindonesia.com/wpcontent/uploads/2013/01/The-President-Post-Indonesia-Edisi-2Volume-2.pdf Source : The President Post, Vol.2 No.2 – Sunday Edition, January 2013
  14. 14. WHO : ” 1 bed should be for 100.000 inhabitants ” Ratio between number of hospital with a population of Indonesian citizen not suitable. 1 bed in hospital : 230.000 inhabitants. (Dr. dr. Sutoto, M.Kes : Chairman of the Indonesia Hospital Association).
  15. 15. The additions of bed in Indonesia budgeted 7 Trillions IDR = 7 Bio USD until year of 2014. dr. Nafsiah Mboi, Sp A, MPH - Indonesia Minister of Health
  16. 16. Indonesian shortage of : 12.000 Ophthalmologist, 20.000 of Internal Medicine and 15.000 of GP (General Practice)/family doctor Source : The President Post, Vol.2 No.2 – Sunday Edition, January 2013
  17. 17. MODERN and HIGH TECHNOLOGY Approach from ASKES (Indonesia Health Insurance)
  18. 18. Call Center ASKES Source : PT Askes (Persero) Monthly Buletin – October 2010
  19. 19. ASKES CENTRE : “The Art of Customer Service to Excel the Customer Expectations” ASKES Centre Activity at Hasan Sadikin Hospital, Bandung – West Java Source : PT Askes (Persero) Monthly Buletin – October 2010
  20. 20. Indonesia Act No. 24/2011
  21. 21. UNDANG-UNDANG REPUBLIK INDONESIA NOMOR 24 TAHUN 2011 TENTANG BADAN PENYELENGGARA JAMINAN SOSIAL Pasal 6 (1) BPJS Kesehatan sebagaimana dimaksud dalam Pasal 5 ayat (2) huruf a menyelenggarakan program jaminan kesehatan. (2) BPJS Ketenagakerjaan sebagaimana dimaksud dalam Pasal 5 ayat (2) huruf b menyelenggarakan program: a. jaminan kecelakaan kerja; b. jaminan hari tua; c. jaminan pensiun; dan d. jaminan kematian. National Social Security System (SJSN) will facilitate the affordability of health services. Cover for health care insurance, accident, pensions plan and life insurance
  22. 22. Indonesia Act No. 44/2009, chapter 3 and 4 : Describe about HOSPITAL regulations and rules Source : http://manajemenrumahsakit.net/wp-content/uploads/2012/11/SUHARTINI-HADAD_Prospek-Implentasi-UU-SJSNBPJS-DalamPerlindungan-Konsumen.pdf
  23. 23. • The additions of bed in Indonesia budgeted 7 Trillions IDR = 7 Bio USD until year of 2014. Dr. Nafsiah Mboi - Indonesia Minister of Health Opportunity National Insurance • Target of Indonesian Government that 182.6 million citizen will be participants BPJS (Universal Indonesia Healthcare Coverage) in 2014 • Generic Business • Medical Device Business • Hospital and Diagnostic Business Business Opportunity
  24. 24. GRAB the BUSINESS OPPORTUNITY SOHO Group develop and build a NEW BUSINESS in MEDICAL DEVICES and EQUIPMENTS, by : 1. To ENTER the market with BLUE OCEAN STRATEGY, MARKETING and SALES TACTIC 2. To ATTACK FRONTALLY the market leader by INTRODUCING the NEW SALES and MARKETING APPROACHS and CONCEPTS 3. To SELECT the manufacture company who’s want to cooperate and joint 4. To COVER Indonesia territory with well trained, equipped and certified nurse 5. To build a close relationship with government authority by creating open and compliances business landscape
  25. 25. Wound Care Sales Executive (WCSE) Certified Nurse Ms. Dona in managing the Decubitus Ulcer at Gl. Tobing Tanjung Hospital - Sumatera HARI KE II HARI KE II HARI KE VI
  26. 26. Wound Care Sales Executive (WCSE) Certified Nurse Ms. Dona in managing the Diabetic Foot Ulcer at Haji Hospital Sumatera HARI KE I HARI KE I HARI KE IV
  27. 27. Ortho Splint Certified Nurse Mr. Tolip Sormin
  28. 28. Ortho cast Certified Nurse Mr. Failin
  29. 29. Using Ortho Cast for Body Jacket Certified Nurse Mr. Wirya

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