Mitera - Marketing: a marketing project promoting a business, called Mitera, a specialized hospital for pregnancy and motherhood.

1. The Mother’s Place

2. Mission of Our mission is to be the high quality convenient maternity care provider center in order to satisfy all mother-to-be and newly mothers’ needs and wants during and also after their pregnancy period. We hope that every mother would stay healthy and deliver the baby safely, by providing our best professionally services and products. Goal of Our goal is to be perceived as number 1 in high quality convenient maternity care provider center in Thailand.

7. Competition Review Hospitals : Obstetrics and midwifery Specialized stores : Fitness center, Spa, Salon, Day care, Book stores, Café, Furniture stores Department stores : Clothing section, Baby section, Toys Section, Furniture section

8. INTERNAL MARKETING HOLISTIC MARKETING SOCIALLY RESPONSIBLE MARKETING RELATIONSHIP MARKETING INTERGRATED MARKETING Marketing Strategy

10. INTERGRATED MARKETING PRODUCT PRICE CHANNEL IMC

13. Mother’s Products

15. Baby’s Products

19. Services

23. Magazines TV Shows

27. Action Programs

30. Presented by Chingduang Poonnopatam ID#494 53168 28 Juthakarn Thesrak ID#494 53071 28 Keerati Mahaplearkpong ID#494 53059 28 Kittiporn Ansirimongkol ID#494 53036 28 Nattaporn Kaljaruek ID#494 53290 28 Nuttamon Palawongse ID#494 53122 28