School of Communication Management The New Identity of BA in Communication Management
Target Audience <ul><li>Current Students </li></ul><ul><li>Future Students </li></ul><ul><li>Parent </li></ul><ul><li>Exte...
Logo’s Inspiration <ul><li>Create a new identity of the program </li></ul><ul><li>Elite </li></ul><ul><li>Professional loo...
Logo’s execution <ul><li>NAVY BLUE </li></ul><ul><li>the identical color of the faculty </li></ul><ul><li>blue is a favori...
Logo’s execution <ul><li>CIRCLE </li></ul><ul><li>symbolism of inclusion, wholeness, focus, unity, nurturing, initiation, ...
Stationery
Stationery: CD, Post-it, Mouse pad
Premium
Expected Outcomes (objectives) <ul><li>New   image formed in  target’s  mind as in the inspirations </li></ul><ul><ul><li>...
THANK  YOU Members Kittiporn  Ansirimongkol 4945303628 Keerati  Mahaplerkpong 4945305928  Juthakarn  Thesrak 4945307128 Nu...
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Communication management final

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Communication management final

  1. 1. School of Communication Management The New Identity of BA in Communication Management
  2. 2. Target Audience <ul><li>Current Students </li></ul><ul><li>Future Students </li></ul><ul><li>Parent </li></ul><ul><li>External Organization eg. Other universities, Ministry of Education </li></ul><ul><li>Faculty </li></ul><ul><li>Staffs </li></ul>
  3. 3. Logo’s Inspiration <ul><li>Create a new identity of the program </li></ul><ul><li>Elite </li></ul><ul><li>Professional look </li></ul><ul><li>International look </li></ul><ul><li>Sophisticated but simple </li></ul><ul><li>Conveys high quality of education </li></ul><ul><li>Memorable </li></ul>
  4. 4. Logo’s execution <ul><li>NAVY BLUE </li></ul><ul><li>the identical color of the faculty </li></ul><ul><li>blue is a favorite color of both men and women </li></ul><ul><li>symbolism of importance, confidence, power, and authority </li></ul><ul><li>is associated with intelligence, stability, and unity </li></ul><ul><li>being very dark, navy can sometimes be a neutral like black </li></ul><ul><li>GREY </li></ul><ul><li>is a color of formality and sophisticated </li></ul><ul><li>symbolism of brain, intellect, solid, practical, dignity, modesty, maturity, reliability </li></ul><ul><li>professional-look and go well with the navy blue </li></ul><ul><li>WHITE </li></ul><ul><li>a neutral background color and other colors </li></ul><ul><li>symbolism of fresh, bright, good, precision </li></ul>
  5. 5. Logo’s execution <ul><li>CIRCLE </li></ul><ul><li>symbolism of inclusion, wholeness, focus, unity, nurturing, initiation, </li></ul><ul><li>everything, perfection, revolution, infinity, mobility, completion </li></ul><ul><li>OTHERS </li></ul><ul><li>Use contrast to make logo stand out </li></ul><ul><li>Three colors in combination convey the sense of academic and the high quality of education </li></ul><ul><li>The megaphone represents the communication </li></ul>
  6. 6. Stationery
  7. 7. Stationery: CD, Post-it, Mouse pad
  8. 8. Premium
  9. 9. Expected Outcomes (objectives) <ul><li>New image formed in target’s mind as in the inspirations </li></ul><ul><ul><li>perceived as high quality of communication management program </li></ul></ul><ul><ul><li>present modern look </li></ul></ul><ul><ul><li>international standard </li></ul></ul><ul><li>The new identity is perceived as consistent and reliable image in every touch point </li></ul>
  10. 10. THANK YOU Members Kittiporn Ansirimongkol 4945303628 Keerati Mahaplerkpong 4945305928 Juthakarn Thesrak 4945307128 Nuttamon Palawongse 4945312228 Chingduang Poonnopatam 4945316828 Nattaporn Kaljaruek 4945329028

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