Communication management final
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Communication management final

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Communication management final Communication management final Presentation Transcript

  • School of Communication Management The New Identity of BA in Communication Management
  • Target Audience
    • Current Students
    • Future Students
    • Parent
    • External Organization eg. Other universities, Ministry of Education
    • Faculty
    • Staffs
  • Logo’s Inspiration
    • Create a new identity of the program
    • Elite
    • Professional look
    • International look
    • Sophisticated but simple
    • Conveys high quality of education
    • Memorable
    View slide
  • Logo’s execution
    • NAVY BLUE
    • the identical color of the faculty
    • blue is a favorite color of both men and women
    • symbolism of importance, confidence, power, and authority
    • is associated with intelligence, stability, and unity
    • being very dark, navy can sometimes be a neutral like black
    • GREY
    • is a color of formality and sophisticated
    • symbolism of brain, intellect, solid, practical, dignity, modesty, maturity, reliability
    • professional-look and go well with the navy blue
    • WHITE
    • a neutral background color and other colors
    • symbolism of fresh, bright, good, precision
    View slide
  • Logo’s execution
    • CIRCLE
    • symbolism of inclusion, wholeness, focus, unity, nurturing, initiation,
    • everything, perfection, revolution, infinity, mobility, completion
    • OTHERS
    • Use contrast to make logo stand out
    • Three colors in combination convey the sense of academic and the high quality of education
    • The megaphone represents the communication
  • Stationery
  • Stationery: CD, Post-it, Mouse pad
  • Premium
  • Expected Outcomes (objectives)
    • New image formed in target’s mind as in the inspirations
      • perceived as high quality of communication management program
      • present modern look
      • international standard
    • The new identity is perceived as consistent and reliable image in every touch point
  • THANK YOU Members Kittiporn Ansirimongkol 4945303628 Keerati Mahaplerkpong 4945305928 Juthakarn Thesrak 4945307128 Nuttamon Palawongse 4945312228 Chingduang Poonnopatam 4945316828 Nattaporn Kaljaruek 4945329028