Your SlideShare is downloading. ×
  • Like
Communication Arts English program new Identity - Communication management
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Communication Arts English program new Identity - Communication management



  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. School of Communication Management The First Step of Professional The New Identity of BA in Communication Management
  • 2. Target Audience
    • Current Students
    • Future Students
    • Parent
    • External Organization eg. Other universities, Ministry of Education
    • Faculty
    • Staffs
  • 3. SWOT Analysis
    • Strengths:
    • Be a part of Chulalongkorn University
    • Program is taught in English
    • Not so many Communication Management program is available
    • Weaknesses:
    • New program
    • Fewer selection of courses
    • Threats:
    • Other universities that offer similar program
    • Opportunities:
    • The good reputation of Chulalongkorn University and
    • Communication Arts Thai Program that helps boost our image
  • 4. Logo’s Inspiration (Objectives)
    • Professional look
    • International standard
    • Elite & Sophisticated
    • Conveys high quality of education
    • Simple but memorable
    • Consistent and reliable image in every touch point
    To create the new identity of the program to be perceived as:
  • 5. Logo’s Execution
    • the identical color of the faculty
    • blue is a favorite color of both men and women
    • symbolism of importance, confidence, power, and authority
    • is associated with intelligence, stability, and unity
    • being very dark, navy can sometimes be a neutral like black
    • GREY
    • is a color of formality and sophisticated
    • symbolism of brain, intellect, solid, practical, dignity, modesty, maturity, reliability
    • professional-look and go well with the navy blue
    • WHITE
    • a neutral background color and other colors
    • symbolism of fresh, bright, good, precision
  • 6. Logo’s Execution
    • CIRCLE
    • symbolism of inclusion, wholeness, focus, unity, nurturing, initiation,
    • everything, perfection, revolution, infinity, mobility, completion
    • OTHERS
    • Use contrast to make logo stand out
    • Three colors in combination convey the sense of academic and the high quality of education
    • The megaphone represents the communication
    • San Serif Font: simple but modern look
    • Tag line: “The First Step of Professional”
  • 7. Stationeries Mouse pad
  • 8. Premiums Note: The new logo that has “Pra-Kiew” in the middle will be replaced.
  • 9. THANK YOU Members Kittiporn Ansirimongkol 4945303628 Keerati Mahaplerkpong 4945305928 Juthakarn Thesrak 4945307128 Nuttamon Palawongse 4945312228 Chingduang Poonnopatam 4945316828 Nattaporn Kaljaruek 4945329028