11 Qualities of Great Content

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Understand what makes up great content so that you can successfully use content marketing to attract, engage and convert target audiences.

Understand what makes up great content so that you can successfully use content marketing to attract, engage and convert target audiences.

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Transcript

  • 1. 11 Qualities of Great Content
  • 2. Selling is not about telling to buy.
  • 3. It’s about helping.
  • 4. Stop interrupting or pushing.
  • 5. Start pulling in.
  • 6. With great content.
  • 7. But what’s great content like?
  • 8. 1. Valuable
  • 9. Address obvious needs.
  • 10. Answer common questions, teach something new and solve the day-to-day issues of people.
  • 11. In short, simplify their lives.
  • 12. 2. Targeted
  • 13. You can’t please everyone.
  • 14. Identify the seeking. people you’re actually
  • 15. Focus on a specific group of people, with a specific need.
  • 16. 3. Visually Appealing
  • 17. A picture is worth a thousand words.
  • 18. Use attractive, high quality customized graphics to make content come alive. and your
  • 19. Make content consumption a joy.
  • 20. 4. Unique
  • 21. Don’t suck!
  • 22. Have the courage to take a stand, and inject your personality.
  • 23. Demonstrate the USP of your company.
  • 24. 5. Inspiring
  • 25. Stir up feelings.
  • 26. Ignite.
  • 27. Revolutionize people to learn more, do more and be more.
  • 28. 6. Actionable
  • 29. Don’t lose sight of your goals.
  • 30. Encourage people to take the desired actions.
  • 31. Go one step further - ask them.
  • 32. 7. Narrative
  • 33. Humans are addicted to stories.
  • 34. They need stories more than bread itself.
  • 35. Tell them good stories to quickly connect on a personal level.
  • 36. 8. Shareable
  • 37. You’re competing against millions of interesting updates, entertaining photos and funny videos.
  • 38. Give people an irresistible urge to share your content with others.
  • 39. Make sharing easy and fun.
  • 40. 9. Authoritative
  • 41. Use your in-depth industry knowledge and practical experience.
  • 42. Add force to your words, not volume.
  • 43. But, be in control of yourself.
  • 44. 10. Credible
  • 45. Back up your claims with evidence.
  • 46. Leave no doubt in people’s minds.
  • 47. Make them think of you as the go-to resource for their needs.
  • 48. 11. Simple
  • 49. Don’t attempt to look smart.
  • 50. Avoid using technical jargon or corporate lingo.
  • 51. Illustrate your ideas, points and views with examples.
  • 52. Let us help you create great content. www.1stqualitycontent.com