Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others.
1) A clear
“The highest standards of corporate
behaviour towards everyone we work with,
the communities we touch, and the
environment on which we have an impact”
5) Setting out
R&D and Market strategy
Largest exporter of the country
HUL is a part of the Unilever group, hence strong brand equity and
Strong distribution network.
Market capitalization of Rs.110421.76(crores)
Project SHAKTI-creating brand awareness in rural
Part of CSR
Efficient man power
Inability to transform its strategies at right time.
Lacked the ability to call shots and power pricing.
HUL is continuously losing its market share due to presence of other
strong FMCG brands.