Hindustan Unilever

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  • Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others.
  • Hindustan Unilever

    1. 1. 1) A clear direction “The highest standards of corporate behaviour towards everyone we work with, the communities we touch, and the environment on which we have an impact” 2) Always working with integrity 3) Positive impact 4) Continuous commitment 5) Setting out aspirations 6) Working with others
    2. 2. R&D and Market strategy Largest exporter of the country HUL is a part of the Unilever group, hence strong brand equity and name. Strong distribution network.
    3. 3. Market capitalization of Rs.110421.76(crores) Project SHAKTI-creating brand awareness in rural areas. Part of CSR Efficient man power
    4. 4. Inability to transform its strategies at right time. Lacked the ability to call shots and power pricing. HUL is continuously losing its market share due to presence of other strong FMCG brands.
    5. 5. Market Penetration Mergers and acquisitions Diversification New brand segments Expansion of horizon outside Asia.
    6. 6. Counterfeiting Products Competitors Foreign Direct Investments
    7. 7. Political stability TAX Regulation Trade Regulation Employment Laws Environment Laws
    8. 8. Health and safety laws Consumer laws Excise Duty Relaxation of license rules
    9. 9. Economic Downturn Interest rates Exchange rate Inflation rate
    10. 10. Life style Age Religion Education
    11. 11. R&D Activity Informational Technology New machines
    12. 12. Product Innovations Economic Development Focus on Service Creating Alliances Cost &Waste Reduction
    13. 13. “ HINDUSTAN UNILEVER LIMITED” , ANNUAL REPORT 2013, WEB. “HINDUSTAN UNILEVER LIMITED” , moneyconteol.com ECONOMIC TIMES SCRIBD.COM SLIDESHARE .COM
    14. 14. Presentation By : Spandan Ghosh 13BSUHH010029

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