2. About Us
iCumulus is a team of Direct Response experts.
● Data Marketing experts
● Experience with over 50 online publishers
Real time Trading desk
Data Management Platform - DMP
Lead Management Platform – data validation
In partnerships and platforms
Lead Nurturing – B2B and B2C
3. iNimbus – DMP (Data Management Platform)
Our data set has the following USP’s
The Data:
● Profile - Age/sex/class/location
● Interest - 15+ Interest Verticals available – IAB categories
● Explicit Intent – Consumers have indicated a time period to which they are interested in a vertical
● In market - Cookies set to 90days
Network:
● Australia’s Premium data marketing publishers – 50+ partners
● Permissioned – we have collected this information from consumers who have opted in
● Recent – All Data is available in real time
● User activation – all data collection is post click
Real Time dataPermission Validated
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DSP
SSP
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2. Interest Cookie
Applied 3. Intent Cookie
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iNimbus Data Management
Platform
Cookie Placement - User Journey
5. iNimbus – Taxonomy
Profile (basic):
Gender
Age
Location
Interest:
Communications
Finance
Insurance
Media
Automotive
Office & Business
Equipment
Real Estate
Recruitment
Travel
Entertainment
Intent:
Purchase Intent - i.e. 0-3 months
Products/divisions
Life Stages
Level 3Level 2Level 1
Extended Profile
Income
Job title
Education
B2B – decisions
Pet owners
Grocery Buyers
Pricing subject to change
Total data set:
Est. 2,000,000+ fields per month
July 2014
