Business Class Vision - your brand simply can’t miss this!
Event ConceptTHE STORY
www.enlightening.roWHAT IS ENLIGHTENINGWhen passion meets inspiration and determination, business success is granted.This is what true brands are made of!We’re here to tell their enlightening stories of successful businesses through the voices of someremarkable leaders.There’s no greater way to stay ahead than to get behind the scenes of business wisdom.Enlightening Events are strictly business, nothing more, nothing less than BUSINESS2GREATNESS.Welcome to Business Class Vision!
www.enlightening.roTHE TIME IS NOW We believe that now is the time for business greatness. Are you ready? Discover open business ideas for consistency, endurance and competitiveness straight from the people who made it all happen and be at the top of your game! The next step in business performance is here for you!
www.enlightening.roWHEN GREATNESS BEGINSTake ... PEOPLE… when amazing talent is discovered by looking beyond the obvious.Take a look atGillian Lynne - Choreographer and Television DirectorGillians gift for dancing was discovered by a doctor, when hermother took her for a medical examination because she wasunderperforming at school and showed lack of focus.The doctor saw an amazing dancer in Gillian and encouraged her mother to take her to dance school.The result?An international award winning ballerina, dancer, television director and choreographer.
www.enlightening.roWHEN GREATNESS BEGINSAdd ... STRATEGY… when competition becomes irrelevant.Take a look atW. Chan Kim & Renee Mauborgne – Blue Ocean StrategyAs a result of a decade-long study of 150 strategic moves spanningmore than 30 industries over 100 years (1880-2000), held by twopassionate professors, the Blue Ocean Strategy came to life, a revolutionarybusiness method which is now applied all across the globe.The aim of BOS is not to out-perform the competition in the existing industry, but tocreate new market space or a blue ocean, thereby making the competition irrelevantthrough differentiation and low cost tools.
www.enlightening.roWHEN GREATNESS BEGINS Add ... INNOVATION … when a new idea rolls up from simply combining existing concepts. Take a look at Mick Pierce – Eastgate Centre, Harare In Harare, Zimbabwe an office and mall building has no conventional air-conditioning or heating, yet stays regulated year round with dramatically less energy consumption. The Eastgate Centre in Harare, Zimbabwe, typifies the best of green architecture and ecologically sensitive adaptation. With this building, Mick Pearce has tossed the norms of architectural correctness out of the window and looked to nature and local cultures for a solution to sustainability. This goes to show that local culture and the realities of the natural geo-climatic region have much to teach those who are willing to challenge standardized ready-made solutions.
www.enlightening.roWHEN GREATNESS BEGINSAnd you find ... LEADERSHIP … when passion, determination and vision melt even the Antarctic dangers.Take a look atSir Ernest Henry Shackleton – ExplorerSir Ernest Henry Shackleton was an Anglo-Irish explorer who was oneof the leading figures of the period known as the Heroic Age of AntarcticExploration. He earned multiple public honors for his courageous conquestsand dangerous expeditions, which he lead safely, with no lives lost in spiteof the overwhelming challenges that he and his crew encountered.
www.enlightening.roTYING IT ALL TOGETHERThe way you tie things together is who you are.It’s a matter of choice and expertise when it comes to business.Here are our BUSINESS2GREATNESS key areas:1. People2. Strategy3. Innovation4. LeadershipAre you up for the challenge?
www.enlightening.ro1. IT’S ALL ABOUT PEOPLEBehind every idea, effort and result are People.Knowing how to involve and enlighten your team is the only way to stay at the top.People EngagementMotivationTalent ManagementCoachingYour team takes corporate vision personally!
www.enlightening.ro2. THINK STRATEGY OR ELSESometimes knowledge and experience is just not enough! Listen to your gut feeling when making a decision. Combine itwith Strategy and you will build the right way for your business.Strategy is everything and seeing things through is the right way to go.ChoiceSustainabilityValueImprovementPlay to win, not to survive!
www.enlightening.ro3. DIFFERENT IS THE ONLY WAY TO GOIf you want to win the game, innovation does the trick.All you need is the tools to control your imagination and resources, because with innovation always come risks.Manage those risks and you’ve got it made.CreativityBrainstormingTeam InvolvementInvestmentB the game. Innovate!
www.enlightening.ro4. LEAD YOUR WAYManaging is easy, leading is the challenge.We all know that leadership is about seeing the right moves, not only doing things right.You know what it takes!CharismaKnow-howVisionPeople ManagementEntrepreneurshipStand out and make a difference!
www.enlightening.roWHAT WE BRING TO THE TABLEThe first Enlightening Events cycle begins this year with the“Business Class Vision” event, on November 17th 2011.We’ve gathered leaders from around the world to share The Future:KnowledgeTalentPerspectiveInsightFactsThere’s no such thing as overqualified or overstated.The only way is up, for authentic business players.This is as high as it gets.
www.enlightening.roWHO SHOULD ATTENDAre you an authentic business player? Than YOU can’t miss this!We’ve gathered leaders from around the world to share The Future:Corporate profile• Top management• Middle managementGeneral business areas:• Sales & New Business• Human Resources• Operations• Marketing
www.enlightening.roGET BUSINESS PERSPECTIVEThe most harmonious sounds lie in the hands of the orchestra conductors.The right leaders can make the impossible possible by awakening and feeding the leadershipsense inside us.Be part of the first Enlightening Events EditionBusiness Class Visionto meet three visionary business trendsetters for both theRomanian and the international markets, which will share their way of staying at the top and their passion for business! Here they are: Ted Lattimore / Kevin Heaney / Robert Murray Let’s meet them and start doing greatness!
www.enlightening.roENLIGHTENING SPEAKERS 2011Ted Lattimoreinternational entrepreneurial and executive experience, renowned for deliveringexceptional operational and organizational performance and companyprofitability.Ted will tell us how to combine strategy with leadership, and why peopleengagement must be hand in hand with execution.WHY TEDTed is the perfect “business athlete”, with an amazing sense for businesschange. He held several key management positions at some of the most impor-tant telecom companies in the world, where he held a crucial role in the birth ofindustry. He founded and chaired the Mobility Canada Strategic AdvisoryCommittee and he was recognized as one of the top 10 business managers inRomania.Ted is currently Chief Executive Officer and President of Carmanah Technologies.
www.enlightening.roENLIGHTENING SPEAKERS 2011Kevin Heaneyknow-how in multiple industries across the globe, with a strong focus on ofVision, Strategy, Sales & Distribution Effectiveness and Organizational Design.Kevin will talk about people and numbers, how to maximize sales with a humantouch.WHY KEVINKevin is a passionate person with a never ending quest to learn and teach, who’soverwhelming professional background formed an inspiring speaker and mentor.There is no theory in Kevin’s approach, it all comes from acquired knowledge inbusiness and as a volunteer in the Canadian Coast Guard Auxiliary. He has“suffered” the scars of “on-the-street” learning, as well as the reward ofentrepreneurial leadership and is a an enthusiastic people driven business leader.Kevin is currently Vice President - Worldwide Sales & Marketing at Endurance Wind Power ,Principal at Kevin Heaney Consulting , Member of the GrowthPoint Group Board of Directors andMentor at the University of Victoria Business School.
www.enlightening.roENLIGHTENING SPEAKERS 2011Robert MurraySenior Executive Business experience in Marketing, Sales, Operations, BusinessDevelopment and General Management, world wide. Bob is here to teach uswhat leadership and success are really about.WHY ROBERTBob stands by the idea that, as a leader, standing up in front of a crowd andwaving your arms around is not a lasting strategy. He brings a proven trackrecord of senior level strategic direction and implementation. He earned twoNew York Festival Awards and one Summit Award (in Portland, Oregon) forMarketing Innovation Excellence. Bob will present a different approach, byshowing us why Vision comes from the most unlikely sources, Attitude comes onone leg, pilots are the world’s best Implementers, and Leadership really is aboutmirrors and windows.He is currently the Chairman of The GrowthPoint Group, the EVP of North America for FaronicsCorporation and Associate Professor at the UBC Sauder School of Business and the BritishColumbia Institute of Technology School of Business.
www.enlightening.roENLIGHTENING SPEAKERS 2011Roberto LazarovCEO, FunDeal RomaniaWHY ROBERTORoberto is a young entrepreneur with an excellent academic background in bothSpain and Romania, and an impressive business experience. He is currently incharge of several local and international business projects in various activityareas, such as: Internet sales (“win-win-win” online deals), M&A consultancyservices, renewable energy (PV), TV production, new media and many others.Roberto’s work is governed by ambition, ethics and innovation, all that with astrong focus on time and capital management.He is currently the CEO of FunDeal Romania, a very successful e-commerce business, a partnerat FGB Asesores and, also, strategically involved in a few other companies.
www.enlightening.roENLIGHTENING SPEAKERS 2011Ada RosetiChannel Director South Eastern Europe, Discovery Networks CEEMEAAda joined Discovery Networks as Channel Manager for Romania in January 2008.Her attributions later on extended to Hungary, Czech Republic and Slovakia andsince the beginning of 2011, she has been promoted to Channel Director for SouthEastern Europe, comprising of Romania, Serbia, Bulgaria, Slovenia, Croatia,Montenegro, Bosnia & Herzegovina, Albania and Macedonia. She supervises theprogramming, marketing and on-air presentation of Discovery portfolio of channelsin these markets.Before joining Discovery, Ada was Head of Acquisitions, Sales, Subtitling andProgramming at the Romanian Public Television (TVR). She has also worked inacquisitions and program planning for National TV and Prima TV. She began hercareer as a radio host at PRO FM, and then worked as the host and producer of amovie magazine show on Pro TV. She has also contributed to various TV and radioprogrames about the movie industry and is regularly invited to film events inRomania. She teaches "writing for television" for a master degree at the Universityof Bucharest.
www.enlightening.roENLIGHTENING SPEAKERS 2011Sergiu NegutDeputy CEO, REGINA MARIA, The Private Healthcare NetworkSergiu Negut has been the Deputy CEO of REGINA MARIA, The Private HealthcareNetwork for the last six years. During this period, Mr. Negut coordinated, togetherwith CEO, a growing healthcare business and an expanding team of professionals,so that REGINA MARIA, The Private Healthcare Network is now the largest privatemedical network in Romania.Sergiu Negut has an extensive experience in general management, acrossdifferent industries (healthcare, pharmaceuticals, commodities) and businessdevelopment, including M&A and startups.
www.enlightening.roENLIGHTENING SPEAKERS 2011Catalin VelescuManaging Director 3M RomaniaCatalin Velescu has a background in Physics Technology-Engineering from theUniversity of Bucharest and an EMBA in Business Administration – University ofWashington, Seattle.Catalin has started his career at 3M in 1996 and held a number of businessassignments with increased responsibility within the Electrical Markets Division ofthe local subsidiary. Since 2005 has held business management positions suchas Business Development Manager for the Communication Markets Division,Central East Europe and later assignment as Business Development ManagerElectronic Solutions Division for EMEA region.
www.enlightening.roENLIGHTENING SPEAKERS 2011Gilda LazarHead of Corporate Affairs & Communications for Romania and Moldova,Member of the Executive Committee of Japan Tobacco International (JTI)Gilda is one of the most prominent figures in corporate and public sector inRomania. She is the Head of Corporate Affairs & Communications for Romania andMoldova and a Member of the Executive Committee of Japan Tobacco Interna-tional (JTI), with main responsibilities in the area of Government Relations &Regulatory Affairs, Public Affairs & Media Relations, Community Relations/CSR,Internal Communications, Corporate Branding as well as Consumer Relations. Sheis also a Lecturer on Corporate Social Responsibility and Corporate Affairs at theFaculty of Letters, Masters on Communications - University of Bucharest.Gilda received a significant number of community involvement honours - the “Award for civicresponsibility” offered by “AlegRO Foundation, “Best Corporate Citizen” awarded by BBW to JTIRomania or “People for People” diploma for “Community programs” awarded by AmCham andRomanian Association for Community Relations. Gilda’s professional activity also came throughvarious honours: Best woman journalist in Romania 1995, Honorary and Excellency Diplomas forsocial responsibility, awarded by the City Council etc.
www.enlightening.roENLIGHTENING SPEAKERS 2011Dr. Raed ArafatFounder of Mobile Emergency Service for Resuscitation and Extrication (SMURD),Secretary of State for Public Health in Romania.Raed is a charismatic leader who is passionate by emergency medicine since theage of 14. His work shows a model of ambition and determination, because hecompleted his personal and professional goals in spite of the socio-political cha-llenges which he encountered. He treasures and protects life, and he made a hugedifference in the Romanian health sector, showing that change is worth fighting for.In 1991, he created SMURD, which began collaborating with the RomanianFirefighting Service and the Fire Service of Scotland, working for it as a volunteeruntil 1998, when he gained Romanian citizenship.He was also a first aid instructor, he coordinated international niche lectures inseveral countries (including Austria, Denmark, Greece, the Netherlands, NewZealand, the Republic of Ireland, the United Kingdom, and the United States). In2003, he was awarded the title of Knight of the National Order of Merit of Romania(also a Grand Officer since 2005). In 2010 he was invited to be a proffesor at theUniversity of Medicine and Pharmacy "Victor Babes" Timisoara.
www.enlightening.roENLIGHTENING SPEAKERS 2011Dan PascariuPresident of UniCredit Tiriac BankDan Pascariu is one of the prominent names of the Romanian banking industry.He began his career in the Romanian Bank for Foreign Trade in 1973, he handledall relationships with correspondent banks and was responsible for negotiatingforeign loans granted to Romania in the second half of the 1970s.During 1989 until 2007 he held executive possitions in Romanian Bank for ForeignTrade, Bucharest Bank (later known as Alpha Bank) and CEO of the Board of BankAustria Creditanstalt – Romania.In June 2007, following the merger of HVB Bank Romania, "Ion Tiriac" Bank andRomania UniCredit Bank, he was appointed Chairman of the Supervisory Board ofUniCredit Tiriac Bank (member of UniCredit Group).In 1991 he founded the Romanian Banking Association, being its first Presidentand one of the promoters of banking reforms in Romania. He was also co-founderand associate professor of The Romanian Banking Institute.He is an Eisenhower Fellow to Romania, class of 1991.
www.enlightening.roBUSINESS CLASS VISION EVENT AGENDA09:00 - 09:30 Welcome coffee09:30 - 10:00 Opening speech Dan Pascariu - President of UniCredit Tiriac Bank First session: Strategy10:00 - 10:45 Strategic vision in turnaround times - People and Strategy Ted Lattimore - CEO and President of Carmanah Technologies Corp10:45 - 11:30 Panel discussion - Innovate to compete and conquer: minds and hearts Gilda Lazar - Head of Corporate Affairs & Communications for Romania and Moldova, Member of the Executive Committee of Japan Tobacco International (JTI) Catalin Velescu - Executive Director, 3M Romania Roberto Lazarov - CEO, FunDeal Romania11:30 - 12:00 Coffee Break and Networking Second session: Business Results12:00 - 12:45 From Strategy to Execution Kevin Heaney - VP Worldwide Sales & Marketing of Endurance Wind Power12:45 - 13:30 Panel discussion - Lead the WAY Ada Roseti - Channel Director South Eastern Europe, Discovery Europe Sergiu Negut – Deputy CEO, Regina Maria Dr. Raed Arafat - Founder of Mobile Emergency Service for Resuscitation and Extrication (SMURD), Secretary of State for Public Health in Romania.
www.enlightening.roBUSINESS CLASS VISION EVENT AGENDA13:30 - 15:00 Business Lunch & Networking Third Session: Leadership15:00 - 15:45 From motivation to engagement Robert Murray - EVP of North America for Faronics Corporation15:45 – 17:00 Panel discussion Ted Lattimore - CEO and President of Carmanah Technologies Corporation Kevin Heaney - VP Worldwide Sales & Marketing of Endurance Wind Power Robert Murray - EVP of North America for Faronics Corporation
www.enlightening.roENLIGHTENING NETWORKOrganizer:The first Enlightening Events edition Business Class Vision is currently supported by the following Partners:Media Partners: Career’s business network
www.enlightening.roKNOW MORE ON NOVEMBER 17TH 2011Name: Business Class VisionProfile : Business ConferenceLocation: JW Marriot Bucharest Grand HotelDate: November 17th 2011This year, Enlightening sets the grounds for authentic business performance.The clock is ticking.Get a business class seat and get ready for greatness!We are looking forward to meeting you and your ideas.
Thank youSEE YOU SOON! Contact: 77 Popa Savu St., 011432, District 1, Bucharest Phone: +40 21 411 44 20 Email: email@example.com
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