Your SlideShare is downloading. ×
Skillshare: Pinterest ABCs
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Skillshare: Pinterest ABCs


Published on

Basics of using Pinterest

Basics of using Pinterest

Published in: Technology, Business
1 Comment
  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. ABCs of Pinterest Emily Olson Skillshare Boston March 2012
  • 2. Introductions● Why are you interested in pinning?● How do you want to use Pinterest?● What do you want to learn from this class?
  • 3. What is Pinterest?● Online pinboard ○ organize and share things ○ save recipes, collect images to plan a trip, or build your brand● Electronic version of a portfolio● Inspiration board● Holiday/birthday wish list Our MissionWe think that a favorite book, toy, or recipe can reveal a common linkbetween two people. With millions of new pins added every week,Pinterest is connecting people all over the world based on sharedtastes and interests.
  • 4. The NumbersDemographics:Women, ages 25-5425% earned a bachelors or higher degreemajority live off a household income of $25-75Kmore likely to live in US Midwest (the heartland) statesAudiences:Online habits include domestic travel planningtend to live in houses ~15 years old which suggests interests DIY, remodel andhome improvement style projectsworking moms with full-time jobs and Internet literacy. prefer convenience ofonline shopping; value deals on high-quality merchandise
  • 5. The Numbers - part IINovember 2011: 4,855,000 unique visitors● Average time: 88.3 minutes (3rd) ○ Facebook: 394 minutes (1st) ○ Tumblr: 141 minutes (2nd)● Week of December 17 2011: 11 million unique visitors ○ 40 times the number of total visits versus just six months ago (June 2011)
  • 6. Pinterest in the PressThe sites popularity has garnered a lot of press especially since it surged past10 million unique visitors last month.TechCrunch named Pinterest the best new start-up of 2011TIME Magazine placed the site on its 50 best websites of 2011
  • 7. Step #1● Get an invitation to Pinterest!● Register via Facebook or Twitter ○ allows for finding friends ○ reduces spam accounts
  • 8. Language of Pinterest● Pin - Tweet ○ an image added to your board● Re-Pin - RT (re-tweet) ○ adding another users pin to your board● Boards - Collections of Images or Pins ○ any topic ○ no limit it # of pins● Follow - Followers on Twitter or Friends on FB ○ Follow All ○ Follow individual boards● Like - FB ○ not added to a board - shows up in "Likes" section
  • 9. How to Pin● Pin it Button ○ bookmark on browser toolbar ■ ○ Phone App● Manual Add feature● Share with Facebook/Twitter● iPhone app
  • 10. Pin Etiquette● 90/10 guideline - discourages self promotion● Curate, Curate Curate● Community - grow the conversation● Credit Sources - leave links to original author● Pin on a regular basis vs once a day ○ content "lives" ○ goal: content at the top of page● Give Pinterest feedback
  • 11. Boards● No limit● Create/Edit/Delete● Add new boards manually● Keywords & descriptions● E-mail notifications: likes and re-pins● Users follow boards based on the content ○ create good content!
  • 12. Other Pin Tips● Mentions ○ similar to Twitter - users must follow your boards● Contributors ○ allow other Pinterest users access to your boards ○ must be a follower● Comment on Pins
  • 13. Pinterest + Blogs + Websites● "Follow" Buttons ○ 4 options: size, wording, direction ○ encourages other users to follow your boards ○ add HTML code for button to your website
  • 14. Pinterest + Blogs + Websites● "Pin It" Button ○ allows readers to pin your blog posts or product pages to their boards ○ increases social media views ○ buttons look similar to other social media buttons ○ code accessed here: http://pinterest. com/about/goodies/● Pinterest is referring more traffic than Google+, LinkedIn and YouTube
  • 15. Pinterest + Blogs + WebsitesFind out if your blog/website images have been pinned onPinterest:
  • 16. Lets Pin