multiplex vs cineplex

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multiplex vs cineplex

  1. 1. Project Submitted ByRoll No Candidate Name
  2. 2. SR NO CONTENT 1. Introduction 2. Literature review 3. Research methodology 4. Result 5. Conclusion 6. Suggestion 7. Reference
  3. 3. INTRODUCTION
  4. 4. Contd…INTRODUCTION The structure of the multiplex mall explores the consumer psychology, where customers who come with the intention of watching a movie are made to pass all the floors in the shopping mall. It increases the possibility of their making some impulsive purchases.
  5. 5. Contd…INTRODUCTION
  6. 6. Contd… INTRODUCTION• People point out our tax subsidies, but they overlook multipex expenditure on land leases, equipment of international standards and heavy maintenance costs. Above all, not all films do well, so its the business of averages. We are not averse to sharing our profits but we also have to be financially viable at the end of the day.
  7. 7. LITERATURE REVIEW "Multiplexes" provide a quality viewing experience and are generally located around shopping malls. Cineplexes are poorly maintained as the owners find it difficult to upgrade their facilities, due to lack of organized finance.
  8. 8. Contd…• Alternative Entertainment Avenues : Movies compete for customer attention with other forms of entertainment like DVDs, TV etc.• Slowdown In Content Supply : Multiplexes/ Cineplexes thrive and have to depend on the better supply of films from producers.
  9. 9. Contd..• Single Screens Are Going To Die Soon: Multiplexes are preferred due to factors like crowd and presence of shopping malls.• Multiplex/Cineplex Business Is Affected By Piracy: which seeped into every sphere of the business that has led to deep losses.
  10. 10. Contd…Future Of Single Screens .
  11. 11. Contd…LITERATURE REVIEW
  12. 12. Research And Methodology
  13. 13. R E S U L T S once a month 1 0-5008 11 more than 7 once a 500-1000 24 month once a 1000-2000 week 11 once a above year 2000
  14. 14. 2 Net cheap 6 Telephone 2222 reasonable 6 2 Purchase expensive 7 6 2 15
  15. 15. 2 yes21 9 28 noyes no 6 21 2 1multiplexes cineplexes dvds television
  16. 16. structure 16 66 services 3 security visual clarity 4 13 13lack of transport too expensive distance to travel
  17. 17. 12 16 2 0lower class middle upper upper class middle middle class class variety of films 6 food court 2 17 crowd 5 visual quality
  18. 18. 22 8yes no 10 yes 20 no
  19. 19. CONCLUSION
  20. 20. SUGGESTIONS
  21. 21. Contd…SUGGESTIONS
  22. 22. REFERENCE• http://www.google.co.in/• http://en.wikipedia.org/wiki/Multiplex_(movie_theat er)• http://www.scribd.com/doc/34452789/Report-on- Multiplex-and-Cinelex• http://cineplex.in/• http://www.scribd.com/doc/17277428/Multiplex-vs- Cineplex

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