Contd…INTRODUCTION The structure of the multiplex mall explores the consumer psychology, where customers who come with the intention of watching a movie are made to pass all the floors in the shopping mall. It increases the possibility of their making some impulsive purchases.
Contd… INTRODUCTION• People point out our tax subsidies, but they overlook multipex expenditure on land leases, equipment of international standards and heavy maintenance costs. Above all, not all films do well, so its the business of averages. We are not averse to sharing our profits but we also have to be financially viable at the end of the day.
LITERATURE REVIEW "Multiplexes" provide a quality viewing experience and are generally located around shopping malls. Cineplexes are poorly maintained as the owners find it difficult to upgrade their facilities, due to lack of organized finance.
Contd…• Alternative Entertainment Avenues : Movies compete for customer attention with other forms of entertainment like DVDs, TV etc.• Slowdown In Content Supply : Multiplexes/ Cineplexes thrive and have to depend on the better supply of films from producers.
Contd..• Single Screens Are Going To Die Soon: Multiplexes are preferred due to factors like crowd and presence of shopping malls.• Multiplex/Cineplex Business Is Affected By Piracy: which seeped into every sphere of the business that has led to deep losses.