This guide provides an overview of what Pinterest is, why it's important, and how to use Pinterest for marketing your business. It includes best practice tactics, how-to tips on getting started and brands worth studying as best practice marketers on the service.
Pinterest's meteoric rise has captured the imagination of brands looking to connect with highly sought after consumers (women) who are intentionally engaging with and sharing products and brands with their networks. The 12-million+ monthly unique visitors and heavy, repeat use (88.2 minutes/month) make it even more intriguing.
Because of its highly visual interface, Pinterest is best suited to brands and companies who can depict their products and services through compelling photographs and imagery. Brands can use engaging imagery to capture the attention and affinity of Pinterest users, building engagement, sharing and referral traffic and sales. Brands that lack visual assets will find Pinterest a difficult network to leverage due to its interface and focus on visuals.
To be successful, brands must go beyond simply promoting their own products and services, as Pinterest users expect brands to be actively involved in sharing (via 're-pinning') and curating images that fit the brand style. The social networks looks down on overly self-promotional content, so a balanced approach to sharing is required for success on Pinterest.