The Rise of Online Work

A $5B market by 2018,
with $1B already spent on oDesk alone
The Rise of Online Work
All dollar amounts are U.S. dollars

2
Agenda
•  Majors forces are transforming work
•  Online work has arrived
•  What online work adoption means to businesses
• 
•  Access to skills
•  Finding specialists
•  Resources:
•  Visionaries on the future of work
•  Case studies
•  Online work glossary

3
News highlights
•  We’re in a period of work disruption unlike any we’ve seen
since the Industrial Revolution
• 
•  As evidenced by $1B+ spent via oDesk’s online workplace alone
•  Hiring online is empowering businesses everywhere,
especially startups (58% of clients on oDesk)
•  To get the skills they need
•  oDesk freelancers offered almost 2,400 skills in the past year
•  Cloud computing and access to a highly skilled global workforce have
made it possible to start and grow businesses
•  This hiring is creating a long tail market for specialists on
oDesk
•  2007: Just 4 categories represented 90% of work on oDesk
•  2012: Now 35 categories represent 90% of work on oDesk, with
41 categories growing quickly

Major Forces Are
Transforming Work

“Traditional” work models are
outdated: They’re bad for business
restrictive
time-consuming
competitive
expensive
“Traditional” work models won’t allow
businesses to reach their full potential

And bad for workers, who want
ﬂexibility
6
Source: oDesk & Millennial Branding “Millennials & The Future of Work” survey, Spring 2013
And workers want freedom to seize more
opportunity and work ﬂexibly

7
Work no longer needs to be a place
“Now, the Internet can bring the work to
the worker, rather than the worker to work” "
~ Gary Swart, oDesk CEO
We call this online work.

Online work in the staffing landscape
9
Traditional Outsourcing

$246B globally in IT 3

Local Temp Staffing
$98B in U.S. 2
Local Hiring
$1.6T spent on U.S.
knowledge workers1
1. Estimate based on data from BLS & Simply Hired
2. American Staffing Association, 2011 data
3. Gartner Group, May 2012
Online Work

$1B globally in 2012

$1B+ spent on oDesk to
date!
“Online staffing [is] the
fastest-growing area of
staffing, and arguably the
most revolutionary” "
~ Staffing Industry Analysts

E-commerce shows online work’s potential
10
Online retail is still a small percent of all retail but a huge market.
Work is an even bigger market than retail – imagine if only 2% moves online.
Find
Select
Pay
Hire
Manage
Pay
Shopping
Online Work

11
Why is online work disruptive?
“Traditionally, the biggest friction for businesses in the
labor market is the difficulty of finding an available worker
with the skills needed. Online workplaces are removing
this friction by opening up a flexible, global talent pool
— helping the best-matched businesses and workers find
each other when demand exists.” "

~ Ramesh Johari
Stanford professor/oDesk Research Team

12
Online work is gaining recognition
“When you connect everybody and everything the whole world becomes "
available to you. You can think about your workforce much beyond local — you
can find the best person to do anything anywhere. ” "
~ Marina Gorbis, Institute for the Future
“Not far from the world of regimented cubicles… a quiet revolution is stirring…
A swelling army of global freelancers is already disrupting traditional outsourcing.”"
~ Jeremy Wagstaff, Reuters
“‘Talent exchanges’ on the web are starting to transform the world of work.”"
~ Matthew Bishop, The Economist

13
oDesk established market
leadership in 2009

$0
$1,000,000,000
2005 2006 2007 2008 2009 2010 2011 2012
Since 2009, oDesk has grown 9x in
cumulative gross services to date.
“By 2009 oDesk surpassed the nearest
competitor, and they are now the clear
leader… in the rapidly emerging ‘online
work’ industry.”
~ Bill Gurley, Benchmark Capital

14
oDesk continues to lead the market,
with $1B+ spent
“Last year oDesk posted more jobs than were advertised in any
other medium.”
~ Marina Gorbis, Institute for the Future
oDesk is bigger than the next 10 competitors combined.
1M+: Hours worked"

900K+: Clients registered"

4M: Freelancers registered

4K: Jobs posted every day"

Key oDesk Metrics

Clients are increasingly international
15
In 2007, non-U.S. clients
represented just 22% of
total U.S. dollars spent. In
2012, they represented
close to 40%.
oDesk Gross Services
by country
Source: oDesk database
U.S.
Australia
Canada
UK
UAE
144 other countries
Germany

Hiring hot spots span the globe
16
Top Client
Countries
(by gross services,
trailing 12 months)
1. United States
2. Australia
3. Canada
4. United Arab Emirates
5. United Kingdom
6. Germany
7. Netherlands
8. France
9. Israel
10. Denmark
Fastest-Growing
Client Countries
(by gross services, based
on 2-year CAGR)*
1. Latvia
2. Pakistan
3. Romania
4. Lithuania
5. Ukraine
6. Russia
7. Malaysia
8. British Virgin Islands
9. China
10. India
Source: oDesk database; *Countries only in top quartile in 2013 Gross Services

Talent hot spots are equally diverse
17
Source: oDesk database; *Countries only in top quartile in 2013 Gross Services
Top Freelancer
Countries
(by gross services,
trailing 12 months)
1. India
2. United States
3. Philippines
4. Ukraine
5. Pakistan
6. Russia
7. China
8. Bangladesh
9. Canada
10. United Kingdom
Fastest-Growing
Freelancer Countries
(by gross services, based
on 2-year CAGR)*
1. Greece
2. Armenia
3. Portugal
4. China
5. Croatia
6. Tunisia
7. Kenya
8. France
9. Bangladesh
10. Serbia

What Online Work Adoption
Means to Businesses

21
Online work’s transparency opens up
a world of skills
•  Freelancers listed 2,389 skills
in the past year!
•  More than 2.6M skills tests taken
as proof of these skills

Online work started in tech, but is
rapidly branching out
23
oDesk Gross Services
by category
Customer Service
Business Services
Sales & Marketing
Administrative Support
Design & Multimedia
Networking & Information
Systems
Writing & Translation
Software Development
Web Development

24
Fastest-Growing Global Categories:
(By gross services, based on 2-yr CAGR)

1.  Engineering & Technical Design
2.  Project Management
3.  Translation
4.  Copywriting
5.  Game Development
6.  Writing & Translation
7.  Mobile App Development
8.  Phone Support
9.  Data Entry
10.  Advertising
Tech
Non-tech
The top 10 growth skills

A long-tail market for specialists
is growing overall
1

26
In 2007, just 4 categories
represented 90% of total dollars
billed. In 2012, 35 categories
represented 90% of dollars billed,
with another 41 smaller
categories growing quickly.
Source: oDesk database. All data represents skills listed in jobs
posted during the month of May 2013. Graph shows one
month’s worth of skills on oDesk (out of almost 2,400 skills
listed over 2013) Size and color of each skill dot indicates the
numbers of job openings that skill was listed in. For more
information please visit the oConomy section of oDesk’s blog
for a post on this visualization.
A long tail of these specialists is
emerging on oDesk

27
These specialists are among the highest
paid
Highest Paid Skills on oDesk
(By mean hourly wage, 2013)

1.  Netsuite (Software suite)
2.  Legal (Contract drafting, services, & advice)
3.  DevOps (Software development method)
4.  FileMaker Pro (Cross-platform database app)
5.  RSpec (BDD framework for Ruby)
6.  D3.js (JavaScript library)
7.  Rackspace (IT hosting)
8.  Apache Tomcat (Open source web server)
9.  iOS development
10.  Startup consulting

Resources
For more, please visit
oDesk’s Client Resource Center

29
“Cloud computing is making it easier to start businesses anywhere. Over
the next decade the ‘rise of the rest’ will play a key role in creating jobs.”
~ Steve Case
“Where, how, when and even why we work is changing rapidly. 5
generations – from digital natives to digital immigrants – are all in the
same work place, but with different expectations. Organizations must
strategically invest in human capital or face epic failure.” ~ R. Ray Wang
“Technology is transforming our relationship to assets and ownership.
Technology unlocks the idling capacity…” ~ Rachel Botsman
“We’ve passed into a new economic era, confronting business and
individuals with mounting challenges. Work marketplaces based on social
platforms – ‘placeforms’ – ﬁll a new societal need.” ~ Stowe Boyd
Where does work go from here?
Futurists on the evolution of work

30
“Millennials will be 75% of the workforce by 2025. They see no need
to be confined to a corporate office, view the future of work as virtual,
and want freedom and flexibility to work anywhere and anytime they
please.” ~ Dan Schawbel
“It will become difficult to distinguish online workers from traditional
employees.” ~ Jeremiah Owyang
“Work is no longer a place. Future teams will be flexible and results-
focused. This creates more economic opportunity for both businesses,
that need to get more done, and professionals, who want to be
untethered from a desk.” ~ Gary Swart
Where does work go from here?
Futurists on the evolution of work (cont.)

32
Businesses ﬁnd the skills they need
Meet Adam Neary
•  Hires for what he calls “obscure” skills; recently hired a theoretical physicist. "Instead of
having 6 generalists in NYC, we found a ton of specialists online.”
•  “We're able to work with 9 specialists to 1 generalist, which is incredibly fast and effective.”
•  Learn more about Adam’s story here.
•  CEO/Founder, ActiveCell
•  Founded startup called Proﬁtably; after 2 years and a
million dollars in funding, the product was still struggling
•  With only $1,000 in the bank and no employees left, he
decided to go all in with online freelancers, and staffed
his entire business through oDesk
•  Six months later, his product was reinvented (renamed
ActiveCell), and he says he’ll never work any other way

33
While freelancers offer their skills
Meet Stanley Smith
•  “Here I’m 60 years old and life is getting better and better in that sense. I’m just
having the time of my life and it’s a field day for me.”
•  Learn more about Stan’s story here.
•  Highly specialized “Algorithm Scientist”
•  Working in data analytics for 34 years
•  BA and MA in physics, post-grad studies on "
law of theoreticals
•  Before online work, Stan struggled to find relevant
work locally. Today, he keeps raising his rate
because online demand keeps growing—he’s up to 5 project requests per
week and has to turn jobs down.

34
Businesses benefit from flexibility
Meet Jay Shapiro
•  CEO/Co-Founder, Infinite Monkeys
•  Runs his business from a 33-foot trailer as
he and his family travel the world.
•  Launched the business with a completely
virtual team of 140+ freelancers on 6
different continents, now runs it with a
steady group of 30 to 40 oDesk freelancers
•  “I can hire people from anywhere, wherever I
find the best talent, and I don’t have to be
licensed in every country where I want to do
business, I don’t have to open offices. I just
find talent and hire them and I go back to the
creative end of running my business.”
•  Learn more about Jay’s story here.

35
Flexibility also beneﬁts freelancers
Meet Marcel Morgan
•  Ruby developer
•  Jamaica-based developer left "
full-time job to freelance full time.
•  Has since raised his rate to $80/hour.
•  “I have the freedom to do the work I want on my
schedule. I no longer have a difﬁcult commute to
a place where I wasn’t doing the work I enjoyed.
Since I have stopped making that commute, I
get to go to the park to exercise three mornings
per week and I can spend time with my family.”
•  Learn more about Marcel’s story here.

As online work grows,
so do earnings
36
Freelancers on oDesk on average
increase their hourly wage almost
60% in the ﬁrst year and close to
190% over 3 years [more info]
Josh
•  Web developer
•  U.S. (Texas)
•  Increased wages 6X
•  Read more here
Salvatore
•  Mobile developer
•  Spain
Siobhan
•  Editor
•  France

Always-on
technology
The practice of having workers on a blended team (both in-
house and distributed) keep a webcam or iPad on and next
to them as they work, to recreate the passive social aspect of
physical ofﬁces. For more on how this works, see
this oDesk blog post. See related: water-cooler culture,
blended team

Blended team
A team comprised of both on-premise and remote workers,
in a fairly balanced ratio. Teams with high percentages of
members working remotely are most commonly referred to
as distributed. See related: distributed team

Online work glossary

Client
A person or business hiring through an online workplace.
Collaborative
economy
Industry analyst Jeremiah Owyang of Altimeter Group coined
this phrase; deﬁned as “an economic model where
ownership and access are shared between people, startups,
and corporations.” Owyang includes oDesk as part of this
trend as it provides “talent-as-a-service.” Also known as:
collaborative consumption, peer-to-peer economy; See
related: talent-as-a-service
•  Hashtag: #CollCons
Co-located teams
Being (in this case, working) in the same place as someone
else. The opposite of distributed teams.

Commission
The fee an online workplace receives after work is
conducted. oDesk’s commission is 10% on work completed
through the platform. Other online workplaces have different
fee models, sometimes charging for monthly membership
fees, job postings and/or premium programs. For more
information on fees, see this post by Benchmark venture
capitalist Bill Gurley.
Contractor
See “freelancer.”

Coworking space
A shared office where independent professionals or small
startups rent desk space. This is typically to join a community
of similar individuals and to avoid the isolation that can come
from working at home or running one’s own business.
Coworking spaces become informal ‘offices’ where people
can get work done, network with others around them, and
access shared resources like coffee and office supplies. For
more on coworking, see this oDesk blog post.

Digital nomad
One of a growing number of people (both business owners
and professionals) who leverage the freedom afforded by
technology to work as they travel or to eschew a traditional,
rigid “home base” in favor of living “nomadically” for extended
period of time in different locales. See Jay Shapiro’s story (for
the business owner perspective) or Bernard Vukas’s story (for
the independent professional perspective).


Distributed team
A team structure in which all or most of the team members
are located in different geographical locations, allowing the
business to ﬁnd the best workers rather than limit themselves
to a local talent pool. Also known as: remote team, virtual
team, online team; See related: global sourcing, remote
worker

Fixed-price
projects
Online work projects that pay a set amount for a speciﬁc
piece of work, with both the price and the deliverable agreed
upon at the beginning of the contract.

Flexible bench
The practice of having a go-to roster of tested freelancers to
pull in on projects as you need them. Cultivating a flexible
bench of trusted experts can help businesses stay lean
without hurting their ability to scale up quickly when needs
arise, and can be used as a way to augment a core in-house
team with the intermittent use of experts. “Online work is on
demand, so this is your flexible bench,” oDesk VP of
Marketing Jaleh Bisharat told Australia’s herBusiness.tv. “So if
you just need someone to do your accounting for 5 hours a
week... you can.”

Flexible work
The removal of traditional set-time and set-pace boundaries
(e.g. 9am to 5pm, in the office) so that workers have greater
freedom to work whenever and wherever they prefer. See
related: results-only work environment (ROWE)


Freelancer
A professional who works independently, procuring their own
roster of client contracts and projects. According to the
Freelancers Union, there are currently 42 million freelancers in
the U.S. alone (or 1/3rd of the national U.S. workforce). Online
workers are freelancers who are working via Internet. Also
known as: Independent professional; See related:
solopreneur

Future of work
Major forces are rapidly changing the way businesses staff
and people work. As industry analyst R. Ray Wang (of
Constellation Research) puts it: “Where, how, when and even
why we work is changing rapidly. Five generations – from
digital natives to digital immigrants – are all in the same work
place, but with different expectations. Organizations must
strategically invest in human capital or face epic failure.” For
more thoughts on the future of work, follow its popular
hashtag on Twitter (below), or see this especially forward-
looking report from the Institute for the Future.
•  Hashtag: #futureofwork


Global sourcing
Finding and hiring the best talent, regardless of where it
happens to live. For example, the CEO of GitHub (whose
own teams are distributed) recently said: “Anyone who is not
running his company in a distributed way is – by deﬁnition –
not hiring the most talented people in the world. Because
while Silicon Valley has a lot of talent, it certainly doesn’t
possess all of it.

Gross services
The total amount spent on a company’s services. In the case
of online work, it refers to the amount clients spend hiring
freelancers through an online workplace.

Home base
When a company has a blended team of both in-house and
remote workers, the HQ office is sometimes called the ‘home
base’ for remote team members when they want to visit or
check back in. See related: blended team

Hot-desking
The practice of doing away with assigned desks, offices or
cubicles, and having workers reserve shared desk space only
for the times when they will be in the office, thus eliminating
the need to pay for office space that goes unused. This is
gaining popularity as a way to use office space more
efficiently when much of the company works remotely or
flexibly. Also known as: hoteling

Hoteling
See “hot-desking.”

Hourly project
Online work projects billed by the hour. On oDesk, the hourly
rate is set by the freelancer (and agreed upon by the client at
the beginning of the contract), and the hours are then
automatically tracked. Setting payment as hourly rather than
fixed price more closely mimics the way long-term
relationships are compensated in the offline world, and
represents the majority of work on oDesk.

Independent
professional
See “freelancer.”

Insourcing
The opposite of outsourcing; work is brought “in” and done
by local workers for foreign clients, as opposed to flowing
“out” to foreign workers. This is a newer phenomenon
emerging as globalization increasingly opens doors to work in
all directions.

Labor market
friction
In traditional labor markets, the biggest barrier to optimal
functioning is companies’ limited ability to find an available
worker with the skills they need. This barrier leads to skills
gaps or “friction,” which means that the market is not
achieving its potential as some demand is left unfilled. Online
work is helping to remove this friction by opening up a
flexible, global talent pool that lets the best-matched
business and freelancers find each other when and where
demand exists.


Lean startup
Coined by Eric Ries—an entrepreneur and startup advisor—
in his 2011 book “The Lean Startup,” this methodology refers
to applying hypothesis-driven experimentation to business
development and product releases. It focuses on shortening
product development cycles, launching with the simplest
product possible and then continually testing and improving
it. Many startups using this methodology also use online work
because it helps them stay lean, by only hiring people with
the skills they need, when they need them. For more on ‘lean
startups’ as it relates to online work (especially with ‘lean
development’), see this oDesk blog post.

“Lift not shift”
A phrase used to explain the impact of online work’s
disruption on the labor market; refers to the fact that most
businesses hiring online workers would not otherwise be able
to complete the work they’re hiring for. According to a 2012
study of oDesk clients, 85% would not have hired locally had
they not been able to ﬁnd an online worker, so the majority of
online work represents new job opportunities that wouldn’t
have existed otherwise – thereby “lifting” economic demand
overall rather than “shifting” it.

Millennials
A generation comprised of people between the ages of 19
and 30 years old (inclusive). It is estimated that 75% of the
workforce will be Millennials by 2025. As digital natives,
Millennials are adopting online work rapidly – the average
online worker is a Millennial. For more information on
Millennials and the Future of work, see this
survey of freelancers on oDesk.


Moonlighting
Freelancing on the side while also holding a “regular” job.
Approximately 40% of freelancers on oDesk fall into this
category.

On-demand
access
A byproduct of the sharing economy, or the ability to access
resources (typically shared resources) quickly and online in
the amount needed at that time – resulting in cost savings
and a more efﬁcient use of resources. For example, Zipcar
provides on-demand access to cars, which customers can
rent almost instantaneously for as little as one hour of use.
This is often expressed in “-as-a-service” terms, from
Software-as-a-Service (SaaS) to Infrastructure-as-a-Service
(IaaS). See related: sharing economy, talent-as-a-Service


Online internship
Working online while completing a degree – an emerging
form of internship that helps students gain not only
experience but a proven online record of skills acquired
through this experience. Of those freelancing on oDesk, 21%
are still enrolled in a college or university, many enterprising
students take this to the next level.

Online team
See “distributed team.”

Online work
Any type of work performed via the Internet rather than in
person, typically within an online workplace. Also known as:
virtual work, remote work; See related: online workplace,
online worker


Online worker
A freelancer working via the Internet (typically through an
online workplace). See related: online workplace, online work,
freelancer

Online work
industry
An entirely new industry that has emerged with the growth of
online work, encompassing all online workplaces. Online
work refers to businesses hiring team members to work with
the company directly, often in a long-term capacity very
similar to traditional work relationships, regardless of where
the team members happen to be located. The market is
growing rapidly (more than 67% in 2012, according to
Stafﬁng Industry Analysts), and as it emerges, smaller
markets within it are also being deﬁned (such as
crowdsourcing and microtasking). Also known as: online
work market; See related: online workplace

Online workplace
An online marketplace for work; specifically, a network of
people working together combined with a technical platform
(the actual “workplace”) through which this work is
performed. The technology underlying an online workplace
makes it easier for people to work together virtually by
providing functionality in three main areas: 1) finding and
hiring, 2) managing and 3) paying.

Open office
design
An office intentionally designed to have a lot of open spaces
for solo or group work in a more comfortable, creative
setting.


Outsourcing
Traditionally, hiring foreign workers via a contingent staffing
firm (i.e. Manpower, Adecco, etc.) to augment teams. All
work is done by workers abroad (flowing “out” of a region)
and the person hiring typically does not have a direct
relationship with the person doing the work. Therefore longer-
term relationships with team members are uncommon and
the quality of the work can be difficult to control.

“Placeform”
Coined by futurist Stowe Boyd, defined as “work
marketplaces based on social platforms.” For more on his
thinking, see Stowe’s foreword here.

Portfolio career
Instead of working for just one company at a time, a person
with a ‘portfolio career’ (typically a freelancer) builds a
‘portfolio’ of clients and projects in order to have varied work
opportunities and a diversiﬁed client base that protects
against risk of lost income.

Project duration
The amount of time a client and freelancer work together
online for a given contract. On oDesk, the average
relationship between a client and online worker is
approximately 62 days, or 9 weeks.

Remote work
See “online work.”

Remote worker
A team member (can be a freelancer or an employee)
working via the Internet rather than in person. Also known as:
virtual worker; See related: online worker, distributed team

Remote team

Results-only work
environment (or
“ROWE”)

A management strategy that allows workers to work
whenever and wherever they choose, as long as they do
good work. In opposition to a face-time-based evaluation of
performance (where the longer you are at the ofﬁce, the
better an employee you appear to be), ROWE evaluates
performance based on results. Best Buy pioneered this
program in 2003, and made headlines when they canceled it
in early 2013. For more on results-focused management and
how it affects remote teams, see this oDesk blog post.

“Rise of the rest”
A phrase coined by AOL co-founder Steve Case and
examined in this WSJ column, which describes how tech
innovation is empowering startups located outside of
traditional entrepreneurial epicenters.

Sharing economy
The shift towards an economy based on shared access
versus ownership. Beneﬁts include resource conservation,
cost savings for the buyer and incremental revenue for the
seller. This trend is typically referred to within the context of
consumer sites such as Airbnb and Lyft, but is seeing some
enterprise adoption. See related: collaborative economy, on-
demand access
•  Hashtag: #sharingeconomy

Solopreneur
Those who are building their own career paths and therefore
can be considered highly entrepreneurial solo business
owners. In fact, 60% of freelancers consider themselves
entrepreneurs. See related: freelancer

Specialization long
tail
A market in which there’s the opportunity to sell a large
number of things with relatively small quantities of each,
typically by widening the pool of potential buyers beyond
local demand. The Internet is the main driving force of long
tail markets, as suppliers of these more unique items are now
able to tape into buyers via online marketplaces.

Talent-as-a-
service
The on-demand access model applied to work. This is
typically used to describe online workplaces, as businesses
can quickly ﬁnd and hire skilled workers on an as-needed
basis. See related: on-demand access

Talent exchange
Another term for an online workplace used in the following
quote by Matthew Bishop in The Economist’s June 2013
issue: “Talent exchanges on the web are starting to transform
the world of work.” In the same article, he also used the term
“online labor exchange.” See related: online workplace

Talent wars
The shortage of skilled talent in a given area leading to a
hyper-competitive recruiting environment for companies in
that area, as they ﬁght over the best candidates and often
have open positions that go unﬁlled. California’s Silicon Valley
is a common example, though it can be argued that
companies worldwide are experiencing a talent war. For more
information, see oDesk CEO Gary Swart’s article on the
oDesk blog.

Telecommuting
The practice of working somewhere other than an office,
typically from home. The term implies an employee-employer
relationship, where a full- or part-time employee does the
same work they would do in an office, except from
elsewhere. Telecommuting can be a full-time arrangement or
only certain days of the week (for example, employees at
oDesk telecommute every Tuesday). Also known as:
telework; See related: WFH

Virtual business
A company with no physical office and an entirely distributed
team whose members work from wherever they happen to
be.

Virtual team

Virtual work
See “online work.”

Wage growth
An increase in hourly earnings. As online work is increasingly
adopted as a new work model and online workers build up
their portfolios and reputation, their wages are growing.
Analysis of oDesk’s data shows that the average active
freelancer on oDesk increases their hourly wage
190% over three years.

Water-cooler
culture
The casual, spontaneous collaboration and relationship-
building that occurs in physical ofﬁces. Many virtual teams
and companies invest in creating a virtual environment that
fosters this type of interaction. See related: always-on
technology

WFH
The common acronym for “work from home,” an option that
a growing number of workers are requesting. A common part
of ﬂexible work arrangements. See related: telecommuting

Work
transparency
The ability for clients to fully understand past and present
work as it happens. As a result of online workplaces,
measures such a proven skills, work experience and even
record of actual work happening are becoming more
transparent. This transparency helps ensure the best possible
match is found when hiring, and fosters trust (which is critical
when work isn’t happening in person).

The Rise of Online Work

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