O2mc emmerce conversion-event_april2011_slideshare
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O2mc emmerce conversion-event_april2011_slideshare Presentation Transcript

  • 1. 15-4-2011
    © 2011 – O2mc B.V. (an O2mc Holding B.V. company).
    All rights reserved. The information contained herein is Confidential Information.
  • 2.
  • 3. Agenda
    • Conversion attribution beyond last click.
    • 4. Conversion attributionbeyond CPC and CPA, Quality Per Visit (Q/V).
    • 5. Next to keywords and CPC optimisation, do you also optimise key marketing processes: promoting new products, out-of-stock, competitive intelligence… Etc?
    15-4-2011
    © 2011 – O2mc B.V. (an O2mc Holding B.V. company).
    All rights reserved. The information contained herein is Confidential Information.
  • 6. DidYouConsider Marketing Channels Permutations?
    Banner Ad
    Adwords CMP
    Web Site
    15-4-2011
    © 2011 – O2mc B.V. (an O2mc Holding B.V. company).
    All rights reserved. The information contained herein is Confidential Information.
  • 7. Online
    Search
    Activity
    15-4-2011
    © 2011 – O2mc B.V. (an O2mc Holding B.V. company).
    All rights reserved. The information contained herein is Confidential Information.
  • 8. 15-4-2011
    © 2011 – O2mc B.V. (an O2mc Holding B.V. company).
    All rights reserved. The information contained herein is Confidential Information.
  • 9. 15-4-2011
    © 2011 – O2mc B.V. (an O2mc Holding B.V. company).
    All rights reserved. The information contained herein is Confidential Information.
  • 10. 15-4-2011
    © 2011 – O2mc B.V. (an O2mc Holding B.V. company).
    All rights reserved. The information contained herein is Confidential Information.
  • 11. Did You Consider Keyword Permutations?
    Non-Branded Search
    Branded Search
    Web Site
    15-4-2011
    © 2011 – O2mc B.V. (an O2mc Holding B.V. company).
    All rights reserved. The information contained herein is Confidential Information.
  • 12. Do you have an integrated e-mail marketing strategy?
    © 2011 – O2mc B.V. (an O2mc Holding B.V. company).
    All rights reserved. The information contained herein is Confidential Information.
    15-4-2011
  • 13. Responses
    Conversions
    Revenue
    ROI
    Engagement
    Impressions
    Cliks
    Av. Position
    Costs
    CTR
    Profit
    Stock availability
    Pre-Clicks Metrics
    Post-Clicks Metrics
    Back-end Data
    15-4-2011
    © 2011 – O2mc B.V. (an O2mc Holding B.V. company).
    All rights reserved. The information contained herein is Confidential Information.
  • 14. Soft Conversions

    © 2011 – O2mc B.V. (an O2mc Holding B.V. company).
    All rights reserved. The information contained herein is Confidential Information.
    15-4-2011
  • 15. How do you optimisekey processes?
    • New product launch?
    • 16. Detailed search?
    • 17. Existing product updates?
    • 18. Out-of-stock?
    • 19. Competitive PPC bidding?
    15-4-2011
    © 2011 – O2mc B.V. (an O2mc Holding B.V. company).
    All rights reserved. The information contained herein is Confidential Information.
  • 20. Dynamic Campaign
    Creation
    15-4-2011
    © 2011 – O2mc B.V. (an O2mc Holding B.V. company).
    All rights reserved. The information contained herein is Confidential Information.
  • 21. 15-4-2011
    © 2011 – O2mc B.V. (an O2mc Holding B.V. company).
    All rights reserved. The information contained herein is Confidential Information.
  • 22.
    • csv, xml, xls file
    • 23. Contains all products and their related features like product
    name, price, delivery time and destination URL
    15-4-2011
    © 2011 – O2mc B.V. (an O2mc Holding B.V. company).
    All rights reserved. The information contained herein is Confidential Information.
  • 24. Key take aways
    • Adopt an integrated multi-channel strategy
    • 25. Identify synergies between channels with incremental conversions (email, social media, banner ads, affiliate, SEA, SEO)
    • 26. Automate, automate, automate!!!
    © 2011 – O2mc B.V. (an O2mc Holding B.V. company).
    All rights reserved. The information contained herein is Confidential Information.
    15-4-2011
  • 27. Thank you!
    Omar Bendjaballah
    omar@o2mc.eu
    www.o2mc.eu
    15-4-2011
    © 2011 – O2mc B.V. (an O2mc Holding B.V. company).
    All rights reserved. The information contained herein is Confidential Information.