The Mobile Internet Revolution

2,503 views

Published on

Mobiles Internet in Deutschland auf dem Weg vom Nischen- zum Massenmarkt: Die o2 Sicht (englisch)

Vortrag von René Schuster, CEO von Telefónica Germany, auf dem 12. ZfTM-Workshop in Duisburg.

Details zur Veranstaltung unter http://bit.ly/kfYAeU

Veranstaltungsort: Universität Duisburg-Essen

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,503
On SlideShare
0
From Embeds
0
Number of Embeds
139
Actions
Shares
0
Downloads
65
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The Mobile Internet Revolution

  1. 1. 0<br />The Mobile Internet Revolution:<br />Challenges and Chances<br />René Schuster <br />CEO, Telefónica Germany <br />Duisburg - May 4th, 2011<br />0<br />Telefónica Servicios Audiovisuales S.A. / Telefónica España S.A.<br />Título de la ponencia / Otros datos de interés / 26-01-2010<br />Telefónica Germany<br />
  2. 2. 1<br />01<br />Fast Mobile Internet: <br />Connectivity drives today’s economy <br />Telefónica Germany<br />
  3. 3. 2<br />People have embraced a fascinating journey towards<br />a total digital life<br />01:20<br />08:05<br />AM<br />PM<br />AM<br />PM<br />Mobile shopping<br />e-Banking<br />e-Government<br />e-Health<br />Geolocation<br />News<br />Social <br />Networks<br />Augmented<br />reality<br />09:05<br />05:30<br />AM<br />PM<br />AM<br />PM<br />TDT HD<br />Ask an Expert<br />Music<br />Even more – the world will be truly connected<br />
  4. 4. 3<br />Business prospers with mobility and broadband<br />1.6%<br />50 million devices<br />Connected to network<br />91% of world population<br />are mobile subscribers<br />3<br />4.6 billion Mobile devices<br /> worldwide<br />Mobile broadband users<br />In US double all 24 months<br />Increased use & penetration of mobile & broadband<br />2015<br />2011<br />2020<br />
  5. 5. 4<br />New competitors enter the communication market<br />Traditional <br />Telecommincation<br />Providers<br />Traditional <br />Telecommincation<br />Providers<br />
  6. 6. 5<br />Automotive<br />Smart cities<br />Smart meters<br />Single Family Home<br />Consumer Electronics<br />Utility Office<br />Communication <br />Device on Utility Pole<br />Fibers & frequencies become the infrastructure of our future<br />Intelligent Networks<br />Automotive <br />Fleet management<br />Smart cities<br />Smart meters <br />Consumer electronics <br />eHealth, eFinance, security, …<br />Almost every device will be connected by 2020<br />
  7. 7. 6<br />02<br />Time to transform: <br />From pure-play operator to the next level<br />communication company<br />Telefónica Germany<br />
  8. 8. Network operators transform into communication companies<br />Introduction of new growth areas<br />ENGAGE<br />for a better relationship with customers, employees and vendors <br />SIMPLIFY<br />processes,<br />systems and organization<br />EXTEND<br />for new growth services and efficiency opportunities<br />7<br />
  9. 9. We need a new sustainable Internet model<br />New pricing models<br />New businesses <br />and services<br />Sustainable<br />Internet<br />model<br />Enhanced Quality of Service<br />Peering agreements that are fair to both parties<br />...underpinned by industry partnerships<br />8<br />
  10. 10. 9<br />03<br />Time to act in the industry:<br />Next generation services are <br />built on trust<br />Telefónica Germany<br />
  11. 11. Digital confidence is mandatory<br />There are a number of barriers we <br />need to breakdown <br /><ul><li> Public concerns about privacy
  12. 12. Protecting children from harmful contact & content
  13. 13. Restrictions on non-national usage</li></ul>10<br />
  14. 14. 11<br />04<br />Time to work together:<br />Think beyond liberalization<br />Telefónica Germany<br />
  15. 15. We don’t need subsidies. We need fair play.<br />Economic barriers<br /><ul><li> Spectrum availability
  16. 16. An unbalanced value chain
  17. 17. Creating a business model that delivers a return</li></ul>12<br />
  18. 18. Let’s get this right<br />to push Germany forward in the digital race!<br />

×