The Mobile Internet Revolution

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Mobiles Internet in Deutschland auf dem Weg vom Nischen- zum Massenmarkt: Die o2 Sicht (englisch) …

Mobiles Internet in Deutschland auf dem Weg vom Nischen- zum Massenmarkt: Die o2 Sicht (englisch)

Vortrag von René Schuster, CEO von Telefónica Germany, auf dem 12. ZfTM-Workshop in Duisburg.

Details zur Veranstaltung unter http://bit.ly/kfYAeU

Veranstaltungsort: Universität Duisburg-Essen

More in: Technology , Business
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  • 1. 0
    The Mobile Internet Revolution:
    Challenges and Chances
    René Schuster
    CEO, Telefónica Germany
    Duisburg - May 4th, 2011
    0
    Telefónica Servicios Audiovisuales S.A. / Telefónica España S.A.
    Título de la ponencia / Otros datos de interés / 26-01-2010
    Telefónica Germany
  • 2. 1
    01
    Fast Mobile Internet:
    Connectivity drives today’s economy
    Telefónica Germany
  • 3. 2
    People have embraced a fascinating journey towards
    a total digital life
    01:20
    08:05
    AM
    PM
    AM
    PM
    Mobile shopping
    e-Banking
    e-Government
    e-Health
    Geolocation
    News
    Social
    Networks
    Augmented
    reality
    09:05
    05:30
    AM
    PM
    AM
    PM
    TDT HD
    Ask an Expert
    Music
    Even more – the world will be truly connected
  • 4. 3
    Business prospers with mobility and broadband
    1.6%
    50 million devices
    Connected to network
    91% of world population
    are mobile subscribers
    3
    4.6 billion Mobile devices
    worldwide
    Mobile broadband users
    In US double all 24 months
    Increased use & penetration of mobile & broadband
    2015
    2011
    2020
  • 5. 4
    New competitors enter the communication market
    Traditional
    Telecommincation
    Providers
    Traditional
    Telecommincation
    Providers
  • 6. 5
    Automotive
    Smart cities
    Smart meters
    Single Family Home
    Consumer Electronics
    Utility Office
    Communication
    Device on Utility Pole
    Fibers & frequencies become the infrastructure of our future
    Intelligent Networks
    Automotive
    Fleet management
    Smart cities
    Smart meters
    Consumer electronics
    eHealth, eFinance, security, …
    Almost every device will be connected by 2020
  • 7. 6
    02
    Time to transform:
    From pure-play operator to the next level
    communication company
    Telefónica Germany
  • 8. Network operators transform into communication companies
    Introduction of new growth areas
    ENGAGE
    for a better relationship with customers, employees and vendors
    SIMPLIFY
    processes,
    systems and organization
    EXTEND
    for new growth services and efficiency opportunities
    7
  • 9. We need a new sustainable Internet model
    New pricing models
    New businesses
    and services
    Sustainable
    Internet
    model
    Enhanced Quality of Service
    Peering agreements that are fair to both parties
    ...underpinned by industry partnerships
    8
  • 10. 9
    03
    Time to act in the industry:
    Next generation services are
    built on trust
    Telefónica Germany
  • 11. Digital confidence is mandatory
    There are a number of barriers we
    need to breakdown
    • Public concerns about privacy
    • 12. Protecting children from harmful contact & content
    • 13. Restrictions on non-national usage
    10
  • 14. 11
    04
    Time to work together:
    Think beyond liberalization
    Telefónica Germany
  • 15. We don’t need subsidies. We need fair play.
    Economic barriers
    • Spectrum availability
    • 16. An unbalanced value chain
    • 17. Creating a business model that delivers a return
    12
  • 18. Let’s get this right
    to push Germany forward in the digital race!