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The Mobile Internet Revolution
 

The Mobile Internet Revolution

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Mobiles Internet in Deutschland auf dem Weg vom Nischen- zum Massenmarkt: Die o2 Sicht (englisch) ...

Mobiles Internet in Deutschland auf dem Weg vom Nischen- zum Massenmarkt: Die o2 Sicht (englisch)

Vortrag von René Schuster, CEO von Telefónica Germany, auf dem 12. ZfTM-Workshop in Duisburg.

Details zur Veranstaltung unter http://bit.ly/kfYAeU

Veranstaltungsort: Universität Duisburg-Essen

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    The Mobile Internet Revolution The Mobile Internet Revolution Presentation Transcript

    • 0
      The Mobile Internet Revolution:
      Challenges and Chances
      René Schuster
      CEO, Telefónica Germany
      Duisburg - May 4th, 2011
      0
      Telefónica Servicios Audiovisuales S.A. / Telefónica España S.A.
      Título de la ponencia / Otros datos de interés / 26-01-2010
      Telefónica Germany
    • 1
      01
      Fast Mobile Internet:
      Connectivity drives today’s economy
      Telefónica Germany
    • 2
      People have embraced a fascinating journey towards
      a total digital life
      01:20
      08:05
      AM
      PM
      AM
      PM
      Mobile shopping
      e-Banking
      e-Government
      e-Health
      Geolocation
      News
      Social
      Networks
      Augmented
      reality
      09:05
      05:30
      AM
      PM
      AM
      PM
      TDT HD
      Ask an Expert
      Music
      Even more – the world will be truly connected
    • 3
      Business prospers with mobility and broadband
      1.6%
      50 million devices
      Connected to network
      91% of world population
      are mobile subscribers
      3
      4.6 billion Mobile devices
      worldwide
      Mobile broadband users
      In US double all 24 months
      Increased use & penetration of mobile & broadband
      2015
      2011
      2020
    • 4
      New competitors enter the communication market
      Traditional
      Telecommincation
      Providers
      Traditional
      Telecommincation
      Providers
    • 5
      Automotive
      Smart cities
      Smart meters
      Single Family Home
      Consumer Electronics
      Utility Office
      Communication
      Device on Utility Pole
      Fibers & frequencies become the infrastructure of our future
      Intelligent Networks
      Automotive
      Fleet management
      Smart cities
      Smart meters
      Consumer electronics
      eHealth, eFinance, security, …
      Almost every device will be connected by 2020
    • 6
      02
      Time to transform:
      From pure-play operator to the next level
      communication company
      Telefónica Germany
    • Network operators transform into communication companies
      Introduction of new growth areas
      ENGAGE
      for a better relationship with customers, employees and vendors
      SIMPLIFY
      processes,
      systems and organization
      EXTEND
      for new growth services and efficiency opportunities
      7
    • We need a new sustainable Internet model
      New pricing models
      New businesses
      and services
      Sustainable
      Internet
      model
      Enhanced Quality of Service
      Peering agreements that are fair to both parties
      ...underpinned by industry partnerships
      8
    • 9
      03
      Time to act in the industry:
      Next generation services are
      built on trust
      Telefónica Germany
    • Digital confidence is mandatory
      There are a number of barriers we
      need to breakdown
      • Public concerns about privacy
      • Protecting children from harmful contact & content
      • Restrictions on non-national usage
      10
    • 11
      04
      Time to work together:
      Think beyond liberalization
      Telefónica Germany
    • We don’t need subsidies. We need fair play.
      Economic barriers
      • Spectrum availability
      • An unbalanced value chain
      • Creating a business model that delivers a return
      12
    • Let’s get this right
      to push Germany forward in the digital race!