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Study "Connected Europe" comScore Telefonica Germany DLD Conference 2012 Munich

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Further information: http://www.telefonica.de/lnk/4290-1576 (Press release including short summary, published on January 23, 2012)

Further information: http://www.telefonica.de/lnk/4290-1576 (Press release including short summary, published on January 23, 2012)

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  • 1. Connected EuropeHow Smartphones and Tabletsare Shifting Media Consumption Linda Abraham, CMO comScore René Schuster, CEO Telefónica Germany
  • 2. THE RISE OF SMARTPHONES.EU5 LEADS THE US. Source: comScore MobiLens, EU5 and US, 3 mon. avg. ending Oct 2011
  • 3. ANDROID GOES MAINSTREAM
  • 4. TABLETS NOT JUST FOR MOBILE USERS Percent of Mobile Owners That Also Own Tablet Source: comScore MobiLens, 3 mon. avg. ending Oct 2011 EU5 6,6% ES 8,8% IT 6,9% FR 6,8% UK 6,2% DE 5,4%
  • 5. APPLE LEADS OVERALL DEVICE USAGE OS Market Share Audience Source: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011 Other 4% Microsoft 5% Apple iOS RIM Google Android Apple 8% 30% Symbian RIM Smartphones Symbian Tablets Microsoft 26% Other Devices (iPod Touch) Other Android 27% 0 10.000 20.000 30.000 40.000 Users (000)
  • 6. MOBILE MEDIA CONSUMPTION ON THE UP
  • 7. MOBILE LEADS BUT TABLETS GAINING STEAM
  • 8. TABLETS USAGE SPIKES AT NIGHT
  • 9. APPLE’S HALO CONTINUES TO SHINE WITH THEiPAD Tablet Ownership Amongst Smartphone Owners Source: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011
  • 10. MOBILE RETAIL USAGE IS ACCELERATING
  • 11. YOUNG MALES DRIVING MOBILE RETAIL Demographic Profile of Mobile Retail Users by Index Source: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011 Male 125 Female 75 13-17 130 18-24 200 25-34 175 35-44 116 45-54 58 55+ 29 Index of 100 indicates average representation
  • 12. SMARTPHONES OPEN UP A WHOLE NEW WORLD FORCONSUMERS… E-commerce and Related Services Accessed by % of Smartphone Users Source: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011 Accessed bank accounts 20,3 Accessed online retail 13,9 Accessed electronic payments 12,1 Accessed shopping guides 10,9 Accessed credit cards 10,6 Used deal-a-day 10,1
  • 13. ... AND BECOMES AN IN-STORE SHOPPING TOOL Top Activities Performed in a Retail Store by % of Smartphone Users Source: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011 Took picture of a product 21,8 Texted or called friends/family about a 14,9 product Scanned a product barcode 10,9 Sent picture of product to family/friends 10,1 Found store location 6,6 Compared product prices 6,4 Researched product features 4,5 Found coupons or deals 3,9 Checked product availability 2,4
  • 14. Connected EuropeDownload a complimentary copy of the reporthttp://www.comscore.com/connected-europeQuestions? Email worldpress@comscore.com orreach out on Twitter @comScoreEMEA