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Connected EuropeHow Smartphones and Tabletsare Shifting Media Consumption                            Linda Abraham, CMO co...
THE RISE OF SMARTPHONES.EU5 LEADS THE US.                    Source: comScore MobiLens, EU5 and US, 3 mon. avg. ending Oct...
ANDROID GOES MAINSTREAM
TABLETS NOT JUST FOR MOBILE USERS              Percent of Mobile Owners That Also Own Tablet          Source: comScore Mob...
APPLE LEADS OVERALL DEVICE USAGE                                    OS Market Share Audience                    Source: co...
MOBILE MEDIA CONSUMPTION ON THE UP
MOBILE LEADS BUT TABLETS GAINING STEAM
TABLETS USAGE SPIKES AT NIGHT
APPLE’S HALO CONTINUES TO SHINE WITH THEiPAD                         Tablet Ownership Amongst Smartphone Owners           ...
MOBILE RETAIL USAGE IS ACCELERATING
YOUNG MALES DRIVING MOBILE RETAIL            Demographic Profile of Mobile Retail Users by Index            Source: comSco...
SMARTPHONES OPEN UP A WHOLE NEW WORLD FORCONSUMERS…              E-commerce and Related Services Accessed by % of Smartpho...
... AND BECOMES AN IN-STORE SHOPPING TOOL             Top Activities Performed in a Retail Store by % of Smartphone Users ...
Connected EuropeDownload a complimentary copy of the reporthttp://www.comscore.com/connected-europeQuestions? Email worldp...
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Study "Connected Europe" comScore Telefonica Germany DLD Conference 2012 Munich

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Further information: http://www.telefonica.de/lnk/4290-1576 (Press release including short summary, published on January 23, 2012)

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Transcript of "Study "Connected Europe" comScore Telefonica Germany DLD Conference 2012 Munich"

  1. 1. Connected EuropeHow Smartphones and Tabletsare Shifting Media Consumption Linda Abraham, CMO comScore René Schuster, CEO Telefónica Germany
  2. 2. THE RISE OF SMARTPHONES.EU5 LEADS THE US. Source: comScore MobiLens, EU5 and US, 3 mon. avg. ending Oct 2011
  3. 3. ANDROID GOES MAINSTREAM
  4. 4. TABLETS NOT JUST FOR MOBILE USERS Percent of Mobile Owners That Also Own Tablet Source: comScore MobiLens, 3 mon. avg. ending Oct 2011 EU5 6,6% ES 8,8% IT 6,9% FR 6,8% UK 6,2% DE 5,4%
  5. 5. APPLE LEADS OVERALL DEVICE USAGE OS Market Share Audience Source: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011 Other 4% Microsoft 5% Apple iOS RIM Google Android Apple 8% 30% Symbian RIM Smartphones Symbian Tablets Microsoft 26% Other Devices (iPod Touch) Other Android 27% 0 10.000 20.000 30.000 40.000 Users (000)
  6. 6. MOBILE MEDIA CONSUMPTION ON THE UP
  7. 7. MOBILE LEADS BUT TABLETS GAINING STEAM
  8. 8. TABLETS USAGE SPIKES AT NIGHT
  9. 9. APPLE’S HALO CONTINUES TO SHINE WITH THEiPAD Tablet Ownership Amongst Smartphone Owners Source: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011
  10. 10. MOBILE RETAIL USAGE IS ACCELERATING
  11. 11. YOUNG MALES DRIVING MOBILE RETAIL Demographic Profile of Mobile Retail Users by Index Source: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011 Male 125 Female 75 13-17 130 18-24 200 25-34 175 35-44 116 45-54 58 55+ 29 Index of 100 indicates average representation
  12. 12. SMARTPHONES OPEN UP A WHOLE NEW WORLD FORCONSUMERS… E-commerce and Related Services Accessed by % of Smartphone Users Source: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011 Accessed bank accounts 20,3 Accessed online retail 13,9 Accessed electronic payments 12,1 Accessed shopping guides 10,9 Accessed credit cards 10,6 Used deal-a-day 10,1
  13. 13. ... AND BECOMES AN IN-STORE SHOPPING TOOL Top Activities Performed in a Retail Store by % of Smartphone Users Source: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011 Took picture of a product 21,8 Texted or called friends/family about a 14,9 product Scanned a product barcode 10,9 Sent picture of product to family/friends 10,1 Found store location 6,6 Compared product prices 6,4 Researched product features 4,5 Found coupons or deals 3,9 Checked product availability 2,4
  14. 14. Connected EuropeDownload a complimentary copy of the reporthttp://www.comscore.com/connected-europeQuestions? Email worldpress@comscore.com orreach out on Twitter @comScoreEMEA
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