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1971 – ebook 'invented' by Michael Hart, Project Gutenberg
1978 - PC
1992 - 'Web 1.0'
1999-2002 – ‘Year of the ebook’
2004 - Web 2.0
Now – wider trends will drive ebook adoption
Smartphones – Apple, Google Android, Blackberry, Palm
Cloud computing and decline of PC
New screen technologies and device types
Ebook readers today Amazon Kindle 2 (approx 500,000 sold, USA only) Sony Reader (400,000 sold, US, UK) Apple iPhone / iPod Touch (30 million sold In 80 countries)
Books feature strongly in iPhone App store downloads 4 th by downloads Week of 1 March 09
Coming up Fujitsu FLEPia colour ‘e-paper mobile terminal’ Plastic Logic Large e-ink displays due mid-2009 with wireless, touchscreen E-ink can be printed onto flexible surfaces Netbooks may become a viable reading platform
Technology adoption lifecycle Rogers bell curve
US consumer technology adoption Source: New York Times 10 Feb 2008