Digital Magazines: Is 2010 Magazines' iPod Moment?
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Presentation to the Magazine Publishers Association, Auckland, 28 April 2010. ...
Presentation to the Magazine Publishers Association, Auckland, 28 April 2010.
After years of promise, false starts and dire predictions that came to little, there's a sense that 2010 might indeed be magazines' "iPod moment" - the tipping point when a breakthrough technology changes the digital landscape. This presentation aims to give magazine publishers an understanding of where the opportunity is, and what their options are for publishing in the new digital environment.
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