Article Marketing Manifesto
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Article Marketing Manifesto



Article Marketing Manifesto Looking for easy to implement strategies to generate traffic to your site or blog. We show you how to use articles, press releases, blog networks, video articles and more.

Article Marketing Manifesto Looking for easy to implement strategies to generate traffic to your site or blog. We show you how to use articles, press releases, blog networks, video articles and more.



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Article Marketing Manifesto Article Marketing Manifesto Document Transcript

  • Welcome To Article Marketing Manifesto. Copyright@2010 Legal Notice: This E-book is copyright protected and not for resale you may give it away to others as long as the content remains unchanged. Table of Contents 1, What is Article Marketing 2, The power of Articles to pre-sell and generate traffic. 3, Article Content Generation 4, Article Submission Software 5, Video Articles 6, Press Releases 7, Blog Networks 8, Traffic and Online Marketing course.
  • What is Article Marketing? Article marketing is one of the absolute basics of internet marketing. Having articles all over the internet is a marketing method which enables you to invest some time and effort right now and reap the benefits for years to come. This article will explore some of the advantages of article marketing and its subtleties in order to help internet marketers to use it to their best advantage. Anyone who's been doing internet marketing for a while knows that writing articles is imperative to the success of one's online campaigns. Having articles in various article directories is a great way of providing links back to your site, thus building your site's popularity. When a page has many links back to it, it helps to attain good positioning in the search engines. An article directory which has a high page rank is the best place to submit articles to as this helps to boost your page's rank. Bear in mind that people take articles they enjoy and publish them in their e-zines and on their websites, further providing you, the author, with more back links and publicity. When you have articles of your own posted in article directories you can slowly establish your name as an expert in your niche. People will be more apt to trust your recommendations. Although it may be tempting to write a bunch of articles in one day and submit them to a few directories, exercise caution with this. Why is that? Because Google is quite sensitive about a sudden surge in traffic to a link. Although we would all love a sudden surge in traffic, it may cause Google to de-index your site in order to look in to the reason for the sudden popularity of your site. It's better to submit articles every couple of days. In the process of article marketing, don't submit an article that is already on your own website. It may be considered duplicate content and you don't want that! Google would consider the site which is higher ranking to be the originator of the article (the article directory) and your site's page rank may suffer. Don't submit PLR articles without making changes!! There is so much PLR available today (free and otherwise) and it is very tempting to just grab it and use it. Don't do it. The purpose of these articles is to provide you with a basis for an article. Read it and rewrite it in your own words. Duplicate articles could be rejected by the article directories and the directories may just decide to ban your account.
  • Try to use good keywords in your article's title and also in the beginning of the first paragraph. Sprinkle your chosen keyword all over the article as well. Most article directories allow you to use hyperlinks. For sophisticated and efficient article marketing try to use anchor text that relates to the keywords you are targeting. This will help you attain a better position in the SERP's (search engine result pages). If you are targeting the word "gardening tips" make sure to hyperlink to your website from each mention of the term in your article. This will help your gardening site be higher in the search results for the term "gardening tips". Try to remember that people will be reading your article. Make it readable for them and don't just concentrate on the density of your keywords. If people don't enjoy reading the article, they won't bother reaching the end of it, which is where you will lead them to your site from the ever-important resource box! In summary, article marketing is a very important, even critical, element of internet marketing. Every internet marketer should be making the effort to become proficient in article marketing and learning how to write decent quality articles in as little time as possible. It will bring in terrific long term results. The Power of Articles to Pre-sell and Generate Traffic. Nothing converts better to sales than traffic coming from a well written article. I’ve been marketing online since 1997 and no form of traffic generation has given me as high a conversion percentage as traffic that originated from an article. The articles I have submitted have also been redistributed and created free backlinks and higher search engine rankings on top of the traffic they directly send me. The traffic I have gotten from writing and submitting articles have saved me hundreds of thousands of dollars in advertising. Many have been picked up and used in e-zine with thousands of readers. Some have enabled me to turn off many paid advertising sources such as adwords and create profitable sites based purely on free traffic. I place my articles to a number of different sites for a variety of reasons, some sites will redistribute them for me free others will provide me with a steady flow of traffic, others help my search engine rankings improve. A few will also allow my articles to be used in other webmasters e-zines as content or as part of a newsletter and the free traffic I get when this occurs is huge.
  • Let me give you an example of how much free traffic articles have sent me and what it could of cost. I set up different accounts for different niches so I can use the rss feeds in my blogs. This one account I have to date had 7604 views of my articles which resulted in 764 clicks around 10% but check out the e-zine stats my articles have been used a massive 280 times. These stats are just from one directory I submit routinely to around 200 different directories using automated tools to speed up my submissions! Here is what it would of cost per visitor to get the same traffic via adwords for the keyword phrases I targeted in my articles.
  • Article Content Generation So if Article Marketing is so powerful why isn’t everyone using it? Well there are a number of reasons but I’m just going to cover a few of the main ones. Most people get into marketing online as an exit strategy from having to go to work they only have limited time in the day to spare and hence don’t do all the steps needed to produce results. The other reason is lack of knowledge on the different components needed to make an article achieve the desired result and lack of content due to the time it takes to craft each article. Here are the four key Components of successful article marketing.  Creating a compelling title using a keyword phrase so it is found and clicked through too.  Having content that creates a desire to want more information.  Creating a call to action so that the reader follows the link to your site.  Creating backlinks to the article so it can be found and read. I usually add the phrase “how to “ to the title of my article this increases click through from the directory index or search engine index to my article. For example “How to find a Home typing job” Then in the content I add a problem related to the niche for example… There are many sites claiming to offer home typing jobs but most of these are just trying to sell you into an affiliate program using adwords. I then use the following call to action in my author resource box… Click here to find genuine home typing jobs instantly. The second main problem is creating content to submit to primary traffic sources and content to create backlinks to those sources. Here is how I get around the second problem after writing my article I spin it using a content rewriter tool and then submit the spun articles to my secondary sites to create backlinks. The spinning tool I use produces quality unique versions of my original so I have no problems passing copyscape or any other. Here is the Article Rewrite software I use you can also pick up a free report on how to write articles to increase your click through rate and a desktop software application to research content. ========= (click Ctrl while mouse is over link to follow.) Another fantastic feature of this spinner is that it can generate in any spin format so you can use it with any type of submission software or to post to blog networks that use spin formats. In the time it would take to write one article this software can create up to 250 articles all unique. Even if I use a rewrite service I would pay at least a few dollars per article and for that price the articles returned are usually of such poor quality they are unusable.
  • Article Submission Software The Article submission software I have used for over three years now is Articlespost Robot. The reason I prefer this software over other submission tools is the added features of being able to add different titles, summaries and author resources boxes randomly for each submission. I can also copy and paste my spun format from my spinner program and get a totally different unique version of each article per submission. Articlespost Robot also lets me add my favourite directories to the database and submits to Yahoo, Google and Msn groups creating powerful backlinks. Apr is totally automated you don’t have to sit there and enter in any capachas which is a huge time saver and spares me the monotony of having to sit there for hours entering in numbers and letters for each site. There are many other features in Apr which in my opinion makes it the most powerful article submission software available. You can save profiles for different projects, enter in keywords to be used as tags. Pre pick categories you want your article submitted in and many more. While Apr may seem expensive to other submission software the features and results it produces more justifies the price. I run the software last thing before I go to bed and in the morning it has a submission report ready so I can see all the sites it submitted too. If I put a dollar value on my time that it would take to manually submit to the hundreds of sites and news groups Apr does this figure would be in the hundreds of thousands of dollars. This is one tool I believe anyone wanting to produce serious results using articles cannot do without. You can have a risk free trial for thirty days yourself and see why I rate this as a must have tools and an important component of my online business. ========= (try it for thirty days) If you want to try a few Article Sites yourself to see what sort of results you can generate here are a couple that produce the best results for me.
  • Video Articles Many marketers miss out on the benefits of submitting content to video sharing sites because of misbeliefs that it is too complicated or expensive. This is a costly mistake video sites can send huge amounts of traffic and create very powerful backlinks. Google loves to show video results on page one of its index, for most keyword phrases none exist so even a cheap or poorly made video can rank very easily on page one of the results. One of the tactics I use is to use desktop software to turn my existing articles into video it creates all the code needed to create videos using a write as you see it editor. You can add images, pictures and sound tracks. Change the background colour and font all with a few clicks of a mouse. I can create a video article in less than 2 minutes using this software. Then it’s just a matter of choosing the format you want it saved in and it’s ready to upload to your favourite video sites. Now you can upload your video’s to each site one at a time or use a totally free service to upload to over 15 different sites on auto. The free service is provided by Tubemogel and all it requires is for you to enter your password and login for each site. Tubemogel encodes your video in the best format for each site and submits to them all then provides you with a report on your submissions. Video Marketing is too easy with this simple to use software and for only $17 dollars you can’t go wrong. Please forgive me if the price has changed when I created this e-book it was a special promotion which as far as I’m aware is still running. ========= Once you have some videos up create some links to them so people can find them and they start to rank well in the search results. Use different links for each video but Digg, add to Twitter and Stumbleupon for every video just change the description used for each different site. Write one article for each video and submit to a different article directory. Social bookmark each video with a few different bookmarking sites each video here is an easy to use tool to get you started Socialmarker. Write a tweet and add to your twitter page for each video. Add a link to each of your video’s in Facebook
  • The Power of the Press Very few marketers utilise press release or news sites to generate traffic and sales and by not doing so they miss out on a ton of free traffic and backlinks. Traditionally, press releases have been used by businesses to garner media exposure, with the hopes of further syndication, and perhaps even an interview or TV show. In the online world, this form of marketing takes on a slightly different role - that of traffic and back links. Learning how to write these announcements for online marketing entails not only knowing how to organize them, but also where to submit them for maximum payoff. Here are the steps you should take in order to succeed with this form of internet marketing. Step 1: Keyword Research Begin by figuring out which keyword phrases you would like to rank for. What are your potential customers searching for online? What are your products and services? Step 2: Writing the Press Release There are certain elements that must be included if you want it to be accepted by directories. a. The first element is the timing. Generally, this will be "for immediate release." b. The next set of elements is your contact information. You will want to include the contact name, company name, phone, fax, email and website. c. Next, you will want to write a strong headline. The headline should include the keyword phrase from step 1 above. You want your press release to show up when someone searches for those words. d. Add the city, state, month and year of the press release. e. Finally, add the content of the press release, which includes the introduction, body and conclusion. The body is where you give details about your product, service that you are providing, or event you are inviting people to attend. Think back to your English class and include all the WWWWWH elements - who, what, when, where, why and how. f. At the end of the press release, include background information about your product or your company. Step 3: Submitting to Directories Once everything is written, you will want to submit your content to several directories. There are several places where you can do so for free. Simply do a search on Google in order to find them. Every site has different rules, so make sure you find out how many links you are allowed to place in your press release. You will want to have at least one good anchor text link back to your website for maximum success. Press releases are a quick way to get first page Google rankings. They get your message out, and also give you a chance to get a strong back link to your website.
  • Article Source: Now there are several places you can submit press releases to free and here is a list of some of my favourites. To speed up my press release submissions I use an automated desktop software application which submits my press release to 40 sites on auto pilot. ========= Blog Networks Many internet marketers try their hand at article marketing. Most simply to distribute their articles to the main article directories, but why stop there? If you submit your articles to private blog networks, the results in terms of search engine rankings can be impressive. What I do is utilise the combined ranking power of bother article directory listings and blog network posts. To begin with, I submit my newly written articles to the main directories, and then once they are live on those sites, I go ahead and post them to the network of blogs I am a member of. Dependant on the popularity of my chosen niche, my articles are posted to as many 250 or more member blogs, all of which are relevant to the niche! The links from these blogs consistently push my pages up to the top of the search engines. As a result, my web pages consistently reach page one of the main search engines for even some competitive keyword phrases. The other beauty of the blog network that I am a member of is that it comes with built in article spinning functionality. This means that unique versions of my articles are published to the member blogs giving me opportunity to rank for several keyword phrases from the one base article! And because the links point to my web pages from unique content on relevant individual blogs, they carry more ranking juice. If you want a source of automated one way linking from genuine web sites, you really should consider using a blog network. There are several networks to select from. The one I use is the largest I know of on the web, with over 15,000 member blogs available to post to. Because of the number of blogs, it is more difficult for the search engines to pick up a linking pattern. Combining traditional article marketing with posting to a blog network has brought me lots of top rankings and traffic in the last twelve months, more than I could have dreamt of before. If you have multiple web sites or blogs that you'd like to have better rankings for, you really should take a look at the blog networks that are around and give one a go. Writing articles and using them
  • to get you traffic and rankings is a proven strategy that works over and over again. It might not be the sexiest strategy around, but it is proven to deliver results with consistency! Blog networks that bring results. =========== =========== To your Success Justin Boyce Directory to Dollars.