27. KEY PARTNERS OFFER CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES KEY RESOURCES Coupe du Monde 2010 Soccer players Merchandise â Jabulaniâ â vuvuzelaâ Advertisers Music â Shakiraâ FIFA WC Ticket Fund* Visitors (global) Video rights Merchandise Stadium Soccer â liveâ in stadium Visitors* (local) Brand! Ticket sales FIFA Safety Organization and safety People TV FIFA.com Ticket sales â We love soccerâ TV viewers (global) Soccer teams Soccer â liveâ on tv Advertisers Sony, Visa, Adidas, Kia, Coca Cola, Hyundai Infra