2007 total amount of consumable retail: US $1275 billion
2007 growth rate for AV expenditure: 18.8%
Growing at a rate of 16% YOY, China is expected to overtake Japan as Asia Pacific's largest market for ProAV products and services by 2010.
Chinese willing to spend money for the following reasons (in order of importance): 1) Children’s education; 2) Housing; 3) Home appliances; 4) PC; 5) Home decoration; 6) Insurance; 7) Vehicle; 8) Tourism
China at a Glance
In China, because of improved infrastructure and the strong demand for upgraded family electronics, the audiovisual market has good prospects. Major Product Lines and Estimated Annual Growth Rates Product Line Estimated Growth Rate (to 2010) p.a. Streaming Media & Webcasting 14.6% Wireless Connections & Software 14.4% Audio & Video Conferencing 12.7% Displays 12.6% Control Systems 12.3% Signal Management & Processing 10.7% Audio & Video Acquisition, and Delivery Equipment 9.7% Projectors 9.4% Sound Reinforcement & Acoustic Products 8.5% Furniture 6.9% Lighting Systems 6.8% Screens & Shades 6.8% Mounting Systems 6.0% Cables, Connectors & Accessories 4.7% Whiteboards & Marker Boards 4.6%
How is Chinese Wealth Currently Distributed? 4.5% population 4% of GDP 44.5% population 32% of GDP Until recently, most of China’s wealth has been concentrated in the cities on the East coast. 51% population 64% of GDP
Compounded annual growth rate of affluent households is 17.9%
Number of affluent households in the top eight cities will more than double by 2012
Note: Currently the middle class are those with an income of RMB 28-48K, here predicted as rising to RMB 80K+. Even with some inflation, they should enjoy a good standard of living by 2012
7 Beijing, Guangzhou, Hangzhou, Nanjing, Ningbo, Shanghai and Shenzhen Chongqing, Chengdu, Kumming, Qingdao, Tianjin, Shijiazhuang and Xiamen Secondary cities in the provinces of Jiangsu, Zhejiang, Shandong and Fujian.
Unique award issued by PjTime Super AV annual award Only nine projectors out of sixty brands and over 200 models won the award Linktac has close relationships with more than 30 AV media, IT media and mass media outlets. Some Press Reports Awards
IS CHINA 2007 Top Marques Shanghai 2007 Jakarta Exhibition Singapore Road-show Thailand Show