Student Blogger Orientation


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Student Blogger Orientation

  1. 1. Student Blogger Orientation E. James Ford Website Administrator, NYU Steinhardt :: 212 998 5347 Lindsay Wright Associate Dean for Planning and Communication, NYU Steinhardt :: 212 998 5023
  2. 2. An Overview <ul><li>Why We Are Here </li></ul><ul><li>Disclaimers and Disclosures </li></ul><ul><li>The Technical Stuff (Setting up a Blog) </li></ul><ul><li>Writing for the Web: 5 Golden Rules </li></ul><ul><li>Battling Bloggers Block </li></ul><ul><li>How NYU Steinhardt Supports You </li></ul>
  3. 3. Why We Are Here <ul><li>We want to provide future students with insight into: </li></ul><ul><li>Campus Life </li></ul><ul><li>Academic Activities </li></ul><ul><li>Student's part in the community </li></ul><ul><li>Study Abroad Experiences </li></ul><ul><li>Being a student at NYU and in NYC </li></ul>
  4. 4. Why We Are Here <ul><li>You are the experts! </li></ul><ul><li>No one knows more about these subjects than the students who are part of the Steinhardt community </li></ul><ul><li>Future students (and their parents) don't want to hear marketing-speak or read glossy brochures </li></ul><ul><li>They want real students speaking honestly about their experiences </li></ul>
  5. 5. Why We Are Here <ul><li>47% of prospective students and parents read blogs on college and university websites </li></ul><ul><li>88% say they would read one if it was available </li></ul>
  6. 6. Why We Are Here Blogs are becoming the way we learn more about the things we care about
  7. 7. Disclaimers and Disclosures <ul><li>You own your blog and are responsible for what you post </li></ul><ul><li>NYU Steinhardt is compensating you for your time and effort </li></ul>
  8. 8. Disclaimers and Disclosers <ul><li>You are responsible for the content of your blog </li></ul><ul><li>We have a general “hands-off” policy and do not censor our student bloggers' post </li></ul><ul><li>You must include a statement to this effect, explaining that your views do not represent the views of NYU </li></ul><ul><li>If you get into trouble for something you post, it is your responsibility (but we'll be there to help) </li></ul>
  9. 9. Disclaimers and Disclosures <ul><li>You are being compensated by NYU Steinhardt </li></ul><ul><li>New rule passed by the FTC </li></ul><ul><li>To prevent the net from being flooded with reviews which appear to be the work of everyday netizens, but are actually paid for with free products </li></ul><ul><li>A lot of grey area, but the spirit of the law is clear </li></ul>
  10. 10. Disclaimers and Disclosures <ul><li>We will provide you with the necessary text and will help you integrate them on your blog </li></ul>
  11. 11. The Technical Stuff (Setting up a Blog) <ul><li>The NYU Blog Server: </li></ul><ul><li>Creating your blog </li></ul><ul><li>Adding a post (HTML Basics) </li></ul><ul><li>Adding Links </li></ul><ul><li>Uploading Pictures </li></ul><ul><li>Embedding Videos </li></ul><ul><li>Different Templates </li></ul><ul><li>Using Other Posting Tools </li></ul>
  12. 12. Writing For the Web – 5 Golden Rules <ul><li>Write about what you know and love </li></ul><ul><li>Be clear and keep it short! </li></ul><ul><li>Enable and encourage participation </li></ul><ul><li>Think visually and for the web </li></ul><ul><li>Protect yourself, legally and personally </li></ul>
  13. 13. But First... How Often Should I Post? <ul><li>You must post to your blog at least once every week (but twice a week is better) </li></ul><ul><li>You should feel free to post more often than that. If you have an experience you want to talk about, tell the world! </li></ul><ul><li>How much is too much? More than once per day. </li></ul>
  14. 14. Rule #1: Write About What You Know/Love <ul><li>Technorati's 2009 State of the Blogosphere </li></ul><ul><li>Interviewed 20 “superstar” professional bloggers </li></ul><ul><li>One common thread emerged: </li></ul>
  15. 15. Rule #1: Write About What You Know/Love <ul><li>BE PASSIONATE... </li></ul>
  16. 16. Rule #1: Write About What You Know/Love <ul><li>“If you're not blogging about what you love, I'd say you're probably not going to be successful.” - Michael Arrington, TechCrunch </li></ul><ul><li>“If it's your passion then that is the key.” - Arianna Huffington, The Huffington Post </li></ul><ul><li>“If you know what you want, blogging can get it for you. But you need to want something beyond blogging.” - Penelope Trunk, Brazen Careerist </li></ul>
  17. 17. Rule #1: Write About What You Know/Love <ul><li>If you are bored, your readers will be bored, too </li></ul><ul><li>Write conversationally, as if you were speaking to a friend </li></ul><ul><li>Write when you are excited about something </li></ul><ul><li>Write in your own voice </li></ul>
  18. 18. Rule #2: Be Clear and Keep it Short! <ul><li>People read differently online than they do in print </li></ul><ul><li>They scan the page looking for important information </li></ul><ul><li>They are impatient and want to know what your post is about right away </li></ul><ul><li>Write for a clever 12-year old </li></ul><ul><li>Edit Mercilessly! </li></ul><ul><ul><li>First review your text. Then rewrite it to fit your needs. </li></ul></ul><ul><ul><li>First, review your text, then rewrite it. </li></ul></ul><ul><ul><li>Review and rewrite! </li></ul></ul>
  19. 19. Rule #2: Be Clear and Keep it Short! <ul><li>Ok, but how short? </li></ul><ul><li>Headings/Titles : 8 words </li></ul><ul><li>Sentences : 15-20 words </li></ul><ul><li>Paragraphs : 40-70 words (2-4 Sentences) </li></ul><ul><li>Post : 250+ Words </li></ul>
  20. 20. Rule #2: Be Clear and Keep it Short! <ul><li>For sale: Baby shoes, never worn. </li></ul><ul><li>Ernest Hemingway, short story </li></ul>
  21. 21. Rule #3: Enable and Encourage Participation <ul><li>Blogging is a two-way medium </li></ul><ul><li>Comments are as important as the post itself </li></ul><ul><li>You should invite your readers to offer thoughts and feedback </li></ul><ul><li>Respond to their questions and concerns </li></ul><ul><li>Treat them the way you would want to be treated </li></ul><ul><li>We suggest that you leave comment moderation ON to prevent spammers and malicious commenters </li></ul>
  22. 22. Rule #4: Think Visually and for The Web <ul><li>Remember: People scan , they don't read </li></ul><ul><li>Use bolding to highlight important points </li></ul><ul><li>Use bulleted lists to make content easier to scan </li></ul><ul><li>Always use links. </li></ul><ul><ul><li>Links are the currency of the web </li></ul></ul><ul><ul><li>Don't use “Click here.” Link the idea </li></ul></ul>
  23. 23. Rule #5: Protect Yourself <ul><li>Do not insult or attack others </li></ul><ul><li>Do not copy other people's work </li></ul><ul><li>Do not infringe on other's privacy </li></ul><ul><li>Do not post something unless you are comfortable with it being extremely public </li></ul>
  24. 24. Rule #5: Protect Yourself <ul><li>Insulting or attacking others </li></ul><ul><li>Libel/Slander: Making a negative statement about someone else that you know to be false </li></ul><ul><li>Its okay to give your opinion </li></ul><ul><li>Do not post when you're angry - Obey the 15 minute rule </li></ul>
  25. 25. Rule #5: Protect Yourself <ul><li>Copyright and Fair Use </li></ul><ul><li>Do not copy other people's work and claim it as your own </li></ul><ul><li>Fair Use: It is o.k. to quote from other articles </li></ul><ul><li>If you want to quote someone else's work, provide credit and, when possible, a link </li></ul><ul><li>Creative Commons : Permission to use and “remix” </li></ul><ul><li>If you are not sure if its ok, ASK! </li></ul>
  26. 26. Rule #5: Protect Yourself <ul><li>Privacy Issues </li></ul><ul><li>Do not give away your personal information (address, phone number, social security, bank account) </li></ul><ul><li>Do not use other people's names unless you have their permission. Only use first names </li></ul><ul><li>Do not post pictures or videos of others unless you have their explicit permission </li></ul><ul><li>If someone requests that you take something down, do it (and offer an explanation or apology) </li></ul>
  27. 27. To Review: <ul><li>Write about what you know and love </li></ul><ul><li>Be clear and keep it short! </li></ul><ul><li>Enable and encourage participation </li></ul><ul><li>Think visually and for the web </li></ul><ul><li>Protect yourself, legally and personally </li></ul>
  28. 28. Battling Blogger's Block <ul><li>Write for your readers </li></ul><ul><li>What do you wish you had known? </li></ul><ul><li>What should students know before they arrive? </li></ul><ul><li>Is there anything that surprised you about being a student at NYU Steinhardt? </li></ul><ul><li>What would you tell your 17-year-old self about college? </li></ul>
  29. 29. Battling Blogger's Block <ul><li>Responding to comments and other posts </li></ul><ul><li>You should always respond to questions directly, but sometimes they may warrant a full post </li></ul><ul><li>Do you get a lot of comments/questions about the same thing? </li></ul><ul><li>Are your fellow bloggers writing about things that you want to comment on, too? </li></ul><ul><li>Is there a post you made that you made earlier in the year that you can follow up on? </li></ul>
  30. 30. Battling Blogger's Block <ul><li>Lists </li></ul><ul><li>People love lists, they are fun and easy to read </li></ul><ul><li>They are also easy to write so use them to your advantage </li></ul><ul><li>Top 5: </li></ul><ul><ul><li>things I love about the park </li></ul></ul><ul><ul><li>hate about winter </li></ul></ul><ul><ul><li>favorite places to study </li></ul></ul><ul><ul><li>trends I see on campus </li></ul></ul><ul><ul><li>reasons to avoid the dining halls </li></ul></ul>
  31. 31. Battling Blogger's Block <ul><li>Current Events/Happenings </li></ul><ul><li>Excellent way to get your blog noticed </li></ul><ul><li>Keep an eye on the School calendar </li></ul><ul><li>Ask for interviews or quotes </li></ul><ul><li>If you belong to any clubs, ensembles, or student groups, tell them you are blogging and offer to write about their events </li></ul>
  32. 32. Battling Blogger's Block <ul><li>An Opinion Piece </li></ul><ul><li>Politics, movies, the subway, sports, museums, etc. </li></ul><ul><li>Forces you to think critically </li></ul><ul><li>Allows you to express your voice </li></ul><ul><li>Remember Rule #5 </li></ul>
  33. 33. How We Can Help <ul><li>Video Cameras </li></ul><ul><li>Audio Recorders </li></ul><ul><li>Help with writing </li></ul><ul><li>Technical Assitance </li></ul><ul><li> </li></ul>
  34. 34. Thank you! E. James Ford Website Administrator, NYU Steinhardt :: 212 998 5347 <ul><ul><li> </li></ul></ul>