People like music; they like to sing. They associate music and singing with happiness, excitement, and fun. There is no faster way to create a positive impression for your product or business than to place its name in the "hook" line of a well-crafted jingle.
“ From the pulse and rhythm found in our heartbeat, breathing and movement, to the melody that is created in our laughing, crying, screaming or singing, music is such an intrinsic part of who we are. The whole range of our emotions can be held and expressed within the rhythms and harmonies of our personal different musical styles and idioms
Cigarettes, candies, colas, cars, personal care products, lawn suits, financial services, telecommunication, tv channels, high involvement products---if they didn’t come with a catchy tune, they weren’t worth having…there isn’t a market without a jingle
Music works on the subconscious. You may not even know it's working until the latest hit is stuck in your head. It's hard to remember a print ad or voiceover from a year ago, but a jingle keeps working for you….
A jingle keeps on selling long after it's first heard.
A good jingle sets up shop in a listener's mind and reinforces your name and your selling points. When the customer sees your name (in a store or in print), the jingle plays again in their mind, and the message is reinforced again!
consumers tend to remember the lyrics and the message, so presenting a familiar tune with a twist helps refresh the jingle in the consumer's minds. "People get bored with something they hear again and again, but when you tweak something, then they will be even more interested because of the fresh new way in which it is being presented
In addition to credence established by personal authority, advertisers associate with race, sex, age, and social class or status . Since differences in musical taste have close correspondences to such groups, musical style may be used as a very effective nonverbal identifier….
Jingles will not change the perception of the audience, it is just a style of execution that is used. The basic thing in an advertisement, its aim, its content, it message, changes the way people look or feel about the product. Jingle is a choice, and for an advertisement to be effective, it has to have, the right ingredients, be it jingle or comedy or just simple matter of fact approach.
This powerful ability, to paint a mental image for your listener, allows you to combine both logic, in your message, and emotion, in your music. Logic and emotion can be the two strongest factors in the decision making of potential customers. A good jingle can deliver both.
We make our buying decisions with the help of an emotional connection. Almost all purchasing decisions are driven by emotion. We have no defense mechanism to music. Music has a direct connection to our emotions and our memory.
Simple repetition is a very common tactic in all persuasion.
Constant repetition is used to imprint on the memory of receivers to identify, recognize, and respond. People often complain about the annoying intrusion of ads, often repeated, as being " clutter " or as a saturation blitz.
jingles will have a wide variety of message content , but, an important function of any frequently repeated slogan is simply name recognition : to make the brand memorable, known, and remembered.
Today, consumers are assaulted with more channels and bombarded with more and more brands and it is hard to recall too many recent ads of some mega brands that are spending hoards of money to get noticed
There can be quiet a few reasons for a jingle to fail, the most important one is poetry, and no one can ever know, why a certain kind of poetry gets hit. It is always a creative fluke. Advertisement and jingle advertisement in particular is entertainment, and if it is not done right, it will fail.
There will be more and more jingles as the pop culture progresses in this country. In countries where the music industry is fully developed, the advertisements ware more jingles based. Like in USA, where as in India, more focus is on, film industry, and that is why we see, film stars, in almost all of their ads. For instance in UAE, where there is no local pop culture or local film industry boom, all focus in advertising is on lifestyle and luxury. So, basically the advertising follows the culture, and hence the jingles are seen in advertising over the years, as culture changes.
Imran syed, CEO, Adcom, the agency behind the wildly hummable and successful Talkshawk jingle, points to our love for formula
“ people feel they have a formula for success. You show, in one-minute commercial, feel-good slices of life, nice visuals, THROW IN A JINGLE and you are onto a winner. This formula has been over exposed: jingles don’t work if they are there just for the sake of it. Just by singing you can not break clutter
Actually a jingle can bring a product down, instead of increasing sales, if it is used in a wrong place. But it all depends on what is being done, if a product is totally new, and it has more features that need explaining, then a song and dance will not be a good idea.
Name the brands which have used jingles in their ads but they got failed and why?
All the products tat you do not remember, and used jingle in their ads are failures. And there are so many of them. There are only a handful of jingles we remember, from the classic to the new ones. Like, Lipton, Tapal, u-fone, bonanza, Norus, Phillips, diamond supreme foam.
Where as lots used, but we do not have a recall, Like who remembers, Qurshi sharbat, Olympia carpets, Rose petal, Lawrencepur, Blue band, etc . who all used jingles, but could not register
Name the brands which have used jingles in their ads but they got success and why?
There are lots of success stories with jingle based ads, and that is why a lot of people, think it will work for them as well. All the telecom industry is doing it in Pakistan. The tea ads, the urea ads, are with jingles. The most successful and well know, ad was in tea, started with Lipton, “chay cha heyah,,,,kon see janab?” and it was followed by Tapal, with “thoree see pati tapal key, chay banay kamal key”
Why these jingles worked, is unknown, as they were both flukes, like most of the advertising in our country. And it is because we do not have data to help us made decision. Where as in other countries, these things are calculated, with the help of research data available. For example, when PEPSI decided to use pop stars in their advertisements, in the 1980s was a big step, and it was all researched and calculated, on the data on teen age population and the rise of pop culture.
Is it true that by using whether good or bad jingles, people will always remember the brand name?
Yes, but only if the brand name is present in the jingle. As evident with telecom industry advertisement in our country, none of the jingles are registered, as they do not have the brand names in them, except the “u-fone, tum he to ho” campaign. But even that, did not go as far as Lipton, and Tapal, was able to achieve.
Jingles have a real big disadvantage of taking all the attention as a song, and putting the product in the shadow. i.e. the audience missing the point completely, and getting lost in the song. And if the song goes further and becomes associated as a cheap joke, then the product at hand is really doomed.
What matters most in the jingle: the lyrics or the music?
No jingle will be successful with weak lyrics, and then comes music, if it is not catchy it will not be able to do justice to the lyrics. But what is even more important is what the lyrics are saying, the main theme, the basic idea. It has to be giving true entertainment value, for people to take notice and remember it.
Comparison of Pakistani jingles’ ads with Indian and international ads
Pakistani ads are inspired from Indain ads that are inspired by other international ads. And the international ads are based on cultural research and trends.
Some ads are more creative jingle wise from Pakistan than India, e.g. lux ad with reema has a better jingle than lux ad with Preeyanak . but at the end of the day it is all about, international exposure, money, and professionalism…these things are still to come to a basic level in Pakistan. The market is here, but the purchasing power is not, so the companies do not want to put in huge advertising budgets. Plus, the true potential of the markets is not seen, because of there being no data available.
He points out that advertising in Pakistan started more of an audio and the film industry--- and it was the only talent available when TV came to Pakistan. The quality of jingles was excellent. By and large, it still is..
I don’t agree that it has been overdone. It’s a great way of registering a brand. If something can be recited by you, it’s great for BRAND RECALL, you can forget an image, but a catchy tune is more difficult to forget
Pepsi sales were stagnant. Our brief was to bring back ‘the magic of cola' and re-establish the ‘thirst for Pepsi'.
We introduced the concept that even inanimate objects thirst for Pepsi and created a catchy consumer one-liner: ‘Oye Bubbly'. We had to ensure that ‘Oye Bubbly' was all-pervasive, irreverent and youthful.
Design and delivery
We identified high impact opportunities including a custom-created music album and video, a specially created Bubbly grind aired at every moment of celebration by the Indian team during the
It’s one of the staples of radio advertising. People turn on the radio to listen to music, that's why commercial jingles fit in so well, they are music, and you get a multiplier effect for the advertising.
If music evokes emotion, understanding emotion and the ways that each and every one of us experiences the “same” emotion is almost as complex as the ranges of emotion that make up the individual and their personality
Subliminal music is a subliminal product because of it contents can be heard only by the subconscious. This way Subliminal music cant be heard by the conscience allowing the mine of accepting affirmations of healing, sometimes can be hear of conscience, the affirmations are hide behind second sound. The Decorative Subliminal music helps the brain to be in the alpha state. The more time you heard the music more faster works.
This Subliminal music contains positive statements in a decorative manner like: I am 100% cure!, My immune system is strong, I love Myself, and I approve Myself, I'm the most important person in my life, I forgive myself and the rest of the people, I'm so happy, I love Myself, and I approve myself, I don't have any resentment in my mind, I have to much happiness that every body can, take happiness from Me, My body creates helpful antibodies, I like vegetables, I like fruits, I like smiling, I am cured, I like water, My body is perfect, I am a complete Person, My immune system maintains health.
Subliminal music is helpful for improving various aspects of life like to banish worry, to stop smoking, to lose weight, to eradicate bad habits. The Subliminal music is very helpful to remove stress, to achieve success, to increase self confidence, improve the mental condition
Simply play the Subliminal music as one go about his daily activities. One can use Subliminal music while working, driving, reading, watching TV, exercising, relaxing. One can use Subliminal music even sleeping. Listening to the Subliminal music takes no time out of the daily routine. Subliminal music needs no concentration. Subliminal music needs no active effort for the Subliminal music to be effective. One can listen Subliminal music when he is working on the computer or chatting with his friend or paying the Bill online. One can use Subliminal music in the vehicle while driving. Although one would not listen any spoken word in the Subliminal music but the Subliminal music make impact in the subconscious mind where Subliminal music work to cancel negative, self-limiting beliefs and replace them with new positive thoughts. Once one able to free himself from these negative thoughts with positive thoughts. Then his self-confidence will increase which change your life better. Ones personality, mind power, body language will improve will must most improve by Subliminal music. Subliminal music can change ones life style.
Subliminal CD’s contain Subliminal music with positive statements or affirmations concealed in beautiful music. Although one won’t consciously hear any spoken words on the Subliminal music, the messages are perceived by one subconscious mind where Subliminal music work to cancel negative, self-limiting beliefs and replace them with new positive thoughts. Once one free himself from the self-defeating beliefs that have held him back, he will see his life changing for the better. Subliminal music is essential for everyone. Subliminal music is very much wonderful for the student who is seeking for a job. Subliminal music is essential for the Old age people who are gone through depressed thoughts. Subliminal music is also essential for mental patient.
The human brain is a very powerful tool. However, it has been estimated (by Einstein) that we only use about 5% of our minds consciously. So, to use more of our brain, we have to learn to use our brain not just consciously, but also at SUBCONSCIOUS levels. It is your subconscious mind that is the real power center of your being. The subconscious mind serves as our personal computer. It regulates your heart, plays chemist for your digestive system, and analyzes input from your senses like an ultra sophisticated computer - which it is
Subliminal Music is defined as: “Below the threshold of conscious perception” . The threshold of consciousness is the dividing line between something can be processed by the conscious mind and something that enters the subconscious mind without any processing.
The Decorative Subliminal music helps the brain to be in Alfa. The more times you hear the music, the faster it works. Subliminal music contains positive statements in a decorative manner like :
I am 100% cured! , My immune system is strong, I love Myself, and I approve Myself, I'm the most important person in my life, I forgive myself and the rest of the people, I'm so happy, I love Myself, and I approve myself, I don't have any resentment in my mind, I have to much happiness that every body can, take happiness from Me, My body creates helpful antibodies, I like vegetables, I like fruits, I like smiling, I am cured, I like water, My body is perfect, I am a complete Person, My immune system maintains health.
Subliminal music is helpful for improving various aspects of life, for example to banish worry, to stop smoking, to lose weight, to eradicate bad habits. In addition, subliminal music is very helpful to remove stress, to achieve success, to increase self confidence, improve the mental condition
Simply play the Subliminal music as you go about your daily activities. One can use Subliminal music while working, driving, reading, watching TV, exercising, relaxing. One can use Subliminal music even while asleep. Listening to the Subliminal music takes no time out of your daily routine. Subliminal music needs no concentration. Subliminal music needs no active effort for the Subliminal music to be effective. One can listen Subliminal music when he is working on the computer or chatting with his friend or paying the Bill online. One can use Subliminal music in the vehicle while driving. Although one does not hear any spoken words in the Subliminal music, nonetheless the Subliminal music makes impact in the subconscious mind where the Subliminal music works to cancel negative, self-limiting beliefs and replace them with new positive thoughts. Once one able to free himself from these negative thoughts with positive thoughts. Hence your self-confidence will increase which would make your life better. One's personality, mind power, body language can be imporved with Subliminal music. Subliminal music can also change one's lifestyle.
Subliminal music is essential for everyone. Subliminal music is very much wonderful for the student who is seeking for a job. Subliminal music is essential for the Old age people who are gone through depressed thoughts. Subliminal music can also prove to be helpful for mental patients.