PR For Musicians Session 3

Successful Promotion on the web 'I love you - Be my Fan!' and other MORE successful self promotion tips on the web. Learn how to take advantage of social networking sites to promote your music business. Rebecca Krause-Hardie Blog: Arts.typepad.com January 26, 2010 Funding for the Bootstrap Music Series comes from The New York State Music Fund, established by the New York State Attorney General at Rockefeller Philanthropy Advisors.

Introductions & Housekeeping Welcome … and Welcome Back! Rebecca Krause-Hardie

Today’s plan
Review & Questions from last week
Conversation Tone
Integration
Twitter
Facebook
Q & A (don’t wait until the end!)

Review - Session 1
Research first
Become the other person
Make your stuff easily accessible
Put all the key stuff together in one place
Be personal and professional, and develop relationships
Include audio, video, sharable content, quotes, etc.
Share-This links

Review - Session 2
Intentionality & Branding
Listening first
Find others to learn from
Join the conversation
Be courageous
Take small steps
People are forgiving if your intentions are good
Wash, rinse, repeat

Summing it Up

Build Relationships
Talk to people
Have a conversation
Add value
Give up Control
Listen

Questions from last week?
?

Having a common language & understanding
“ it is the matter of making assumptions, familiarity and respect, ethnocentrism (or technocentrism), and the matter of responsibility ”
Chris Heuer

Being Responsible and Making it Safe: The Magic Vest!
“ I wore a vest that identified me as a staff person. It was blue. It was polyester. And It was a magic vest.
“ What made it magic? When I slipped on the vest, I was suddenly identified as someone who was safe for strangers to talk to.
Nina Simon

Adding Value - Geo-caching
What did they say well?
What did they miss?
Answer questions
What are other people saying?
How does it apply to you?
Imagine what could be done in the future
Reflect on your personal experience
Ask what if?”
“ Read someone's blog post and start a conversation: Before you leave a comment, ask yourself: Beth Kanter

Adding Richness
Commenting is the life blood of blogging and the key to building a community
Comments get more minds into the story.
Comments annotate someone’s thoughts such that the ideas can take on another dimension.
Comments are a way to establish authority in your content niche
How does it apply to you?
Beth Kanter

Conversation Philosophy
Blogs and Comments get legs …
Don’t say anything on the blog that you wouldn’t want your grandmother, future employer to read.
Dealing with negative comments
Having internal agreement about tone, content etc.
Don’t micro-manage your blog - it needs to have a sense of spontaneity

Negativity

Supplies - talking points
“ Give your ideas ‘handles’ - If others can take your ideas and run with them, they’re apt to comment on their gratitude, and/or their new variation on what you did. Encouraging that is a great way to build more conversations.”
Chris Brogan

Supplies - comments are sticky That can be both good and bad.

Supplies -Humor YouTube Video Link

New York Philharmonic - Page

Expand your network by integrating with Flickr

And by integrating with YouTube

Using the “Notes” tab for longer term ‘updates’

You can subscribe RSS to notes (What’s RSS?)

Mahler Contest - driving traffic to website

Brooklyn Museum Community -> Sharing

Graffiti online and offline

Graffiti making tool online and offline

Twitter: News and Knowledge Sharing

Twitter: Fundraising and Events

Twitter: Engagement

More Twitter Stuff
Use and monitor #hastags
Build relationships by joining conversations & replying, retweeting
Make your tweets retweetable
Use Twitpic to share photos
Use Twitter search
Empower your followers with actionable information in support of your mission.
Chad Norman

Get a FB “Page”

Update it Regularly

Reflect your brand on your Facebook page

Ask questions & participate in the conversation

Post & Tag Users in Photos & Videos

Leverage Events

Open up your Facebook page

Integrate Online & Offline

Facebook Share

Build Relationships
Talk to people
Have a conversation
Add value
Give up Control
Listen

Fail early and often! (Remember Yoda, “No Try … Just Do”)

Next Steps
What are you going to do with all this?
What are 5 things you can do this week to carry your learning and experience forward?
Your ideas…

And remember…
It’s all about investing in relationships!

Q & A
THANK YOU!
The NYSArts Blog:
http://nysarts.typepad.com
Post your stuff, your questions, your insights, your feedback….

Upcoming Sessions
February: Multimedia Skills
March: Music, Money & Sustainability

Resources
The NYSA Blog: http://nysarts.typepad.com
Adwords : https:// adwords .google.com
Musicians tools:
http://www. topspinmedia .com/
http://www. reverbnation .com/
http://tinyurl.com/prweb1
Case Study: http://tinyurl.com/fistfulayen1
PR template http://tinyurl.com/smPR1
Glossary of web terms:
http://www. seobook .com/glossary/#
Rebecca’s blog: arts.typepad.com
Cell & PDA 978-407-6002

PR For Musicians Session 3

by nysarts on Jan 26, 2010

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