Nys Arts Audience

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Nys Arts Audience

  1. 1. NYS ARTS presents ArtsForward Leadership Training Webinar & Blog Series Session 1 | July 16, 2009 Rebecca Krause-Hardie AudienceWorks This program is made possible with support from American Express Foundation and the New York State Council on the Arts, a State Agency
  2. 2. Rebecca Krause-Hardie - Today’s Moderator
  3. 3.  Social Media - Quick Overview  Tracking down Conversations  Beginning to Listen  Listening Tools and Tactics  Building Capacity  Rural and Urban - a few insights Q&A
  4. 4. Let’s look at our models of communication….
  5. 5. One to One My Org One
  6. 6. One to Many My Org
  7. 7. Many to Many My Org
  8. 8. Personal relationships
  9. 9.  close rate on referrals 75%  close rate on direct mail 2%  What is the value of those relationships?  The power is both positive and negative
  10. 10. Flickr attribution Amit Gupta
  11. 11. Flickr attribution opxphile
  12. 12. Flickr attribution Andy Woo
  13. 13. Flickr attribution ClickFlashPhotos
  14. 14. Flickr attribution avriette
  15. 15. Flickr attribution kitchenkam
  16. 16.  “resources accumulated over time in human relationships” = the basis for friendship  Sharing  Trusting  Valuing  Supporting  Responsive
  17. 17. My Org
  18. 18. facebook blogs My Org twitter
  19. 19.  Culture and art specific social sites  Facebook  Subscribe to blogs  Subscribe to ‘alerts’  Subscribe to ‘feeds’ of keywords
  20. 20.  Setting up ‘feeds’ with Google Reader  Google alerts  Del.icio.us  Twitter searches  Technorati searches
  21. 21.  Set up accounts  Set up and test keywords  Subscribe to feeds  Refine our searches  Share what we learn  Do something with it
  22. 22.  Use the subscribe button to add to your reader  Note the authority ranking
  23. 23.  Rural users have roughly 1/3 as many friends as Urban users
  24. 24.  Rural users tend to make friendships off-line then move them on-line
  25. 25.  Rural people view the internet as a place to connect to people they already know
  26. 26.  Rural women users set their profiles to ‘private’ at much higher rates then others
  27. 27.  Networks of rural users tend to be nearby Only 20% live more than 414 miles away 20% live more than 948 miles away
  28. 28.  Share your learning  Experiment  Begin with little things  Failing is okay  Network with colleagues  Partnerships are powerful
  29. 29.  Google Reader as your Dashboard  Share things of note (Shift S)  Email to core team (click on E on keyboard)  Sort your feeds into folders  Fine Tune your searches - iteratively
  30. 30.  What are you learning?  What is the business value?  Who needs to hear this?  How will you respond?  Listening is for the entire organization
  31. 31. It’s all about relationships!
  32. 32. Continue the conversation with Rebecca on the NYS ARTS Blog Playback today’s session or review the slides on the blog and then post your comments about this course or ask questions on the NYS ARTS BLOG www.nysarts.typepad.com Next session July 30 | Thinking Strategically about the Shiny New Toys

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