NYS ARTS presents
ArtsForward
Leadership Training
Webinar & Blog Series
Session 1 | July 16, 2009
Rebecca Krause-Hardie
AudienceWorks
This program is made possible with support from
American Express Foundation
and the New York State
Council on the Arts, a State Agency

Rebecca Krause-Hardie - Today’s Moderator

 Social Media - Quick Overview
 Tracking down Conversations
 Beginning to Listen
 Listening Tools and Tactics
 Building Capacity
 Rural and Urban - a few insights
Q&A

Let’s look at our models of communication….

One to One
My Org One

One to Many
My Org

Many to Many
My Org

Personal relationships

 close rate on referrals 75%
 close rate on direct mail 2%
 What is the value of those relationships?
 The power is both positive and negative

Flickr attribution Amit Gupta

Flickr attribution opxphile

Flickr attribution Andy Woo

Flickr attribution ClickFlashPhotos

Flickr attribution avriette

Flickr attribution kitchenkam

 “resources accumulated over time in human
relationships” = the basis for friendship
 Sharing
 Trusting
 Valuing
 Supporting
 Responsive

My Org

facebook
blogs
My Org
twitter

 Culture and art specific social sites
 Facebook
 Subscribe to blogs
 Subscribe to ‘alerts’
 Subscribe to ‘feeds’ of keywords

 Setting up ‘feeds’ with Google Reader
 Google alerts
 Del.icio.us
 Twitter searches
 Technorati searches

 Set up accounts
 Set up and test keywords
 Subscribe to feeds
 Refine our searches
 Share what we learn
 Do something with it

 Use the
subscribe
button to
add to your
reader
 Note the
authority
ranking

 Rural users have roughly 1/3 as many friends as Urban
users

 Rural
users tend to make friendships off-line then move
them on-line

 Rural
people view the internet as a place to connect to
people they already know

 Rural
women users set their profiles to ‘private’ at much
higher rates then others

 Networks of rural users tend to be nearby
Only 20% live more
than 414 miles away
20% live more than
948 miles away

 Share your learning
 Experiment
 Begin with little things
 Failing is okay
 Network with colleagues
 Partnerships are powerful

 Google Reader as your Dashboard
 Share things of note (Shift S)
 Email to core team (click on E on keyboard)
 Sort your feeds into folders
 Fine Tune your searches - iteratively

 What are you learning?
 What is the business value?
 Who needs to hear this?
 How will you respond?
 Listening is for the entire
organization

It’s all about relationships!

Continue the conversation with Rebecca on the
NYS ARTS Blog
Playback today’s session or review the slides on the blog and then post your
comments about this course or ask questions on the NYS ARTS BLOG
www.nysarts.typepad.com
Next session July 30 | Thinking Strategically about the Shiny New Toys