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Moonah Bootstrap Class 03 Summer2007
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Moonah Bootstrap Class 03 Summer2007

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  • 1. Webinar #3 Social Media and Virtual Worlds Presented by Jay Moonah BOOTSTRAP MUSIC SERIES Summer 2007 What's going on here? I'm so bulgy.
  • 2. Online Promotion and Marketing Course Your Web Presence: 7/11/07, 7:30pm Blog Postings: 7/11/07-7/20/07 Online Digital and CD Sales : 7/24/07, 7:30pm Blog Postings: 7/24/07-8/3/07 Social Media and Virtual Worlds: 8/7/07, 7:30pm Blog Postings: 8/7/07-8/17/07 Made possible by a grant grant from The New York State Music Fund ("The Fund")
  • 3. Conference Logistics
    • You can mute your phone with *6
    • You can unmute your phone with *7
    • If you have a question, type it into the chat
    • Questions will be answered throughout the Webinar at various points
  • 4. First of all…
    • … any questions from last session?
    • ???
  • 5. Myspace – The Good
    • Some bands have had amazing success using myspace
    • Super-easy to set-up initially, just about anyone can do it
    • Still has HUGE numbers even though it has lost a bit of ground to Facebook
  • 6. Myspace – The Bad
    • Adding friends and other activities time consuming
    • Site is often slow or down
    • Just ‘cus you have 6000 “friends” doesn’t mean they really like you!
  • 7. Myspace – The Ugly
    • ‘ Nuff said
  • 8. Facebook
    • Facebook
      • Similar to myspace , more oriented on “friends” than music
      • You can set-up a group as a “fan club”
      • Events are much easier to set-up and promote than myspace
  • 9. Favourite Music in Facebook
    • Add yourself to your “ Favourite Music ” on Facebook
    • Encourage others to do the same
  • 10. iLike on Facebook
    • Facebook doesn’t have music play built into the system, BUT…
    • The “iLike” music application is one of the most popular on Facebook
    • On your profile page, click “Edit” beside applications and then “ Browse More ”
  • 11. GarageBand.com & iLike
    • To get listed in iLike on Facebook:
      • Create a profile on GarageBand.com
      • Download the iLike plugin for iTunes
      • Play some of your music in iTunes
    • For more details, go to http://www.ilike.com/ and check out the “For musicians” link at the bottom of the page
  • 12. Additional sites
    • Virb
      • A bit like Facebook, but more focused on entertainment content such as music
      • www.virb.com
    • last.fm
      • Tracks everything the users plays , creates “neighborhoods” based on similar preferences
      • www.last.fm
  • 13. Also..
    • Look for online communities that support the kind of music you are promoting
    • Look for local sites with community forums
      • In Canada, the forums on http://www.stillepost.ca/ are very active
    • Find out where the fans of the genre hang out online , make yourself part of the community
  • 14. Creating an Artist Blog
    • A great way to connect with fans
    • Regular, shorter entries better than occasional long ones
    • Entries from band members preferable to managers, roadies, etc.
      • but having BOTH is great!
    • Try to integrate with existing site rather than a separate site
  • 15. Review Blogs
    • Find ones that are appropriate to the bands you are working with
    • ALWAYS take reviews and comments with a grain of salt
  • 16. What’s a Podcast?
    • Blog (with RSS feed)
    • +
    • MP3s (or other media file)
    • =
    • Podcast!
    A rough translation from the original Geek: An audio feed anyone can subscribe to through iTunes or other software that downloads each new episode automatically when comes out
  • 17. Get on Podcasts!
    • Get music on the Podsafe Music Network
      • music.podshow.com
    • Like review blogs, look for ones that are appropriate
      • Check out podcastpickle.com
    • Dave Jackson’s free guide at promotingwithpodcasting.com
  • 18. Creating your own podcast?
    • Great, BUT:
      • It’s lots of work
      • It does require some technical knowledge , especially to set-up at first
      • It’s not for everyone
    • Bands or labels could join together and share the effort
  • 19. Internet Radio
    • Different than podcast because it usually a live stream as opposed to a download
    • Live365.com probably the best known site
    • Like podcasts, best bet is to find stations that play your style and promote to them directly
  • 20. Video
    • Posting videos on YouTube and similar sites a great way to promote
    • Doesn’t have to be a $100,000 music video
  • 21. Live from Your Basement!
    • Virtual concerts from anywhere via streaming audio, video or even virtual worlds such as Second Life
    • Advanced stuff, but could be the wave of the future…
  • 22. Final Thoughts
    • Be selective & understand what you’re doing!
      • Work on the things that make sense for the kind of music you’re promoting and your skills
      • Don’t bite off more than you can chew !
    Lisa: Wow, Dad, you're surfing like a pro! Homer: Oh, yeah! I'm betting on Jai-alai in the Cayman Islands, I invested in something called "News Corp"... Lisa: Dad, that's Fox! Homer: Aaah! Undo! Undo!
  • 23. Thanks!