Moonah Bootstrap Class 02 Summer2007Presentation Transcript
Webinar #2 Online Digital and CD Sales Presented by Jay Moonah BOOTSTRAP MUSIC SERIES Summer 2007 I can't take his money. I can't print my own money. You want me to work for money. Why don't I just lay down and die?
Online Promotion and Marketing Course Your Web Presence: 7/11/07, 7:30pm Blog Postings: 7/11/07-7/20/07 Online Digital and CD Sales : 7/24/07, 7:30pm Blog Postings: 7/24/07-8/3/07 Social Media and Virtual Worlds: 8/7/07, 7:30pm Blog Postings: 8/7/07-8/17/07 Made possible by a grant grant from The New York State Music Fund ("The Fund")
You can mute your phone with *6
You can unmute your phone with *7
If you have a question, type it into the chat
Questions will be answered throughout the Webinar at various points
First of all…
… any questions from last week?
… is NOT LEGAL or FINANCIAL
I’m not a lawyer
I’m not an accountant
I don’t play either on TV
PLEASE, CHECK THINGS OUT FOR YOURSELF!
CD Sales Online
The #1 site is CD Baby
In Canada, IndiePool is also a major online seller
Just a guy who wanted to sell his CDs online in 1997
Found out it wasn’t that easy!
Put together his own system , ended up using it for his and friend’s CD sales
Founded CD Baby “by accident”
CD Baby’s take…
As of today, CD Baby’s deal is:
They charge a one-time set-up fee of $35
They keep $4 for every CD sold , no matter what you charge
CD Baby set-up
CD Baby sets up a page for each CD
Contains image, description, streaming audio links and of course most important, purchase option!
CD Baby All-CDs Page
A handy page not everyone seems to use
iTunes and other Digital Sales
Takes time to get set-up
See if your CD sales provider does this
And what they charge for it!
Most sales through iTunes , but others are growing
Digital Aggregators will get your music into the various online music services
They will take a cut of sales for this service
Aggregator Comparison Chart
Check out the chart at:
Recommends TuneCore over CD Baby and others for digital distribution
iTunes is the #1 digital music sales store
You make 2/3 of sales, less your aggreator’s fee
You pretty much NEED to be in this store, at least for now
Others Digital Music Stores…
Intent Media Works
Liquid Digital Media
Verizon V CAST
I probably left out some…
Alternative Sales Options
Online sales offline:
DiscRevolt and other are offering physical cards that you can sell to fans directly
Creating your own store?
You set-up a store with:
PayPal Merchant Services
Or you can set-up your own store with interactive web software (PHP, ASP, etc.)
BIG PRO : Better margins
BIG CON : Potentially a lot more work
Copy iTunes URL for inclusion in your webpage
Right-click or Control-click on artist or song name to copy it
Where ever you sell…
Make sure you promote on
Assignment: Based on the learnings from the Webinar, describe one idea that you will implement. Post as a comment on the blog! Let’s look at the blog and how to do that.