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Moonah Bootstrap Class 02 Summer2007
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Moonah Bootstrap Class 02 Summer2007

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  • 1. Webinar #2 Online Digital and CD Sales Presented by Jay Moonah BOOTSTRAP MUSIC SERIES Summer 2007 I can't take his money. I can't print my own money. You want me to work for money. Why don't I just lay down and die?
  • 2. Online Promotion and Marketing Course Your Web Presence: 7/11/07, 7:30pm Blog Postings: 7/11/07-7/20/07 Online Digital and CD Sales : 7/24/07, 7:30pm Blog Postings: 7/24/07-8/3/07 Social Media and Virtual Worlds: 8/7/07, 7:30pm Blog Postings: 8/7/07-8/17/07 Made possible by a grant grant from The New York State Music Fund ("The Fund")
  • 3. Conference Logistics
    • You can mute your phone with *6
    • You can unmute your phone with *7
    • If you have a question, type it into the chat
    • Questions will be answered throughout the Webinar at various points
  • 4. First of all…
    • … any questions from last week?
    • ???
  • 5. My Advice…
    • … is NOT LEGAL or FINANCIAL
    • I’m not a lawyer
    • I’m not an accountant
    • I don’t play either on TV
    • PLEASE, CHECK THINGS OUT FOR YOURSELF!
     
  • 6. CD Sales Online
    • The #1 site is CD Baby
    • In Canada, IndiePool is also a major online seller
  • 7. Derek Sivers
    • Just a guy who wanted to sell his CDs online in 1997
    • Found out it wasn’t that easy!
    • Put together his own system , ended up using it for his and friend’s CD sales
    • Founded CD Baby “by accident”
  • 8. CD Baby’s take…
    • As of today, CD Baby’s deal is:
      • They charge a one-time set-up fee of $35
      • They keep $4 for every CD sold , no matter what you charge
  • 9. CD Baby set-up
    • CD Baby sets up a page for each CD
    • Contains image, description, streaming audio links and of course most important, purchase option!
  • 10. CD Baby All-CDs Page
    • A handy page not everyone seems to use
  • 11. iTunes and other Digital Sales
    • Takes time to get set-up
    • See if your CD sales provider does this
      • And what they charge for it!
    • Most sales through iTunes , but others are growing
  • 12. Digital Aggregators
    • Digital Aggregators will get your music into the various online music services
    • They will take a cut of sales for this service
  • 13. Aggregator Comparison Chart
    • Check out the chart at:
      • http://www.mosesavalon.com/digidist.shtml
    • Recommends TuneCore over CD Baby and others for digital distribution
  • 14. iTunes
    • iTunes is the #1 digital music sales store
    • You make 2/3 of sales, less your aggreator’s fee
    • You pretty much NEED to be in this store, at least for now
  • 15. Others Digital Music Stores…
    • 3Guppies.com
    • Arvato
    • AudioLunchbox
    • AudiolunchboxSubscription
    • Bitmunk
    • BuyMusic
    • Chondo
    • Daiki
    • Destra
    • DigiPie
    • DigitalKiosk
    • eMusic
    • Flip
    • GreatIndieMusic
    • HearMusic
    • Inprodicon
    • Intent Media Works
    • Interia
    • IslandBeats
    • iSound
    • Liquid Digital Media
    • LoudEye
    • Mouzika
    • MP3-Extension
    • MP3tunes
    • Mperia
    • MSN Music
    • MusicIsHere
    • MusicMatch
    • MusicNet
    • MusicNow
    • Muze
    • MyKidsTunes
    • Napster
    • Nareos
    • NewViews Music
    • NextRadio
    • Nifty
    • NTT
    • PassAlong
    • PayPlay
    • PeerImpact
    • PlayIndies
    • Puretracks
    • QTRnote
    • Rhapsody
    • Ruckus
    • RuleRadio
    • SNOCAP
    • SonicGarden
    • Sonific
    • Sony Connect
    • Theta Music
    • Tradebit
    • TreeTunes
    • USEN Corporation
    • Verizon V CAST
    • Weed
    • Wippit
    • WrapFactory
    • YooPeDoo
    • I probably left out some…
  • 16. Alternative Sales Options
    • Online sales offline:
      • DiscRevolt and other are offering physical cards that you can sell to fans directly
  • 17. Creating your own store?
    • You set-up a store with:
      • Google Checkout
      • PayPal Merchant Services
      • others
    • Or you can set-up your own store with interactive web software (PHP, ASP, etc.)
    • BIG PRO : Better margins
    • BIG CON : Potentially a lot more work
  • 18. iTunes URLS
    • Copy iTunes URL for inclusion in your webpage
    • Right-click or Control-click on artist or song name to copy it
  • 19. Where ever you sell…
    • Make sure you promote on
      • your site
      • your blog
      • myspace
      • everywhere !
  • 20. Assignment: Based on the learnings from the Webinar, describe one idea that you will implement. Post as a comment on the blog! Let’s look at the blog and how to do that.
  • 21. Thanks!
    • NEXT TIME:
    • Social Media and Virtual Worlds
    • Tuesday 8/7/07, 7:30pm