Moonah Bootstrap Class 02 Summer2007


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Moonah Bootstrap Class 02 Summer2007

  1. 1. Webinar #2 Online Digital and CD Sales Presented by Jay Moonah BOOTSTRAP MUSIC SERIES Summer 2007 I can't take his money. I can't print my own money. You want me to work for money. Why don't I just lay down and die?
  2. 2. Online Promotion and Marketing Course Your Web Presence: 7/11/07, 7:30pm Blog Postings: 7/11/07-7/20/07 Online Digital and CD Sales : 7/24/07, 7:30pm Blog Postings: 7/24/07-8/3/07 Social Media and Virtual Worlds: 8/7/07, 7:30pm Blog Postings: 8/7/07-8/17/07 Made possible by a grant grant from The New York State Music Fund ("The Fund")
  3. 3. Conference Logistics <ul><li>You can mute your phone with *6 </li></ul><ul><li>You can unmute your phone with *7 </li></ul><ul><li>If you have a question, type it into the chat </li></ul><ul><li>Questions will be answered throughout the Webinar at various points </li></ul>
  4. 4. First of all… <ul><li>… any questions from last week? </li></ul><ul><li>??? </li></ul>
  5. 5. My Advice… <ul><li>… is NOT LEGAL or FINANCIAL </li></ul><ul><li>I’m not a lawyer </li></ul><ul><li>I’m not an accountant </li></ul><ul><li>I don’t play either on TV </li></ul><ul><li>PLEASE, CHECK THINGS OUT FOR YOURSELF! </li></ul> 
  6. 6. CD Sales Online <ul><li>The #1 site is CD Baby </li></ul><ul><li>In Canada, IndiePool is also a major online seller </li></ul>
  7. 7. Derek Sivers <ul><li>Just a guy who wanted to sell his CDs online in 1997 </li></ul><ul><li>Found out it wasn’t that easy! </li></ul><ul><li>Put together his own system , ended up using it for his and friend’s CD sales </li></ul><ul><li>Founded CD Baby “by accident” </li></ul>
  8. 8. CD Baby’s take… <ul><li>As of today, CD Baby’s deal is: </li></ul><ul><ul><li>They charge a one-time set-up fee of $35 </li></ul></ul><ul><ul><li>They keep $4 for every CD sold , no matter what you charge </li></ul></ul>
  9. 9. CD Baby set-up <ul><li>CD Baby sets up a page for each CD </li></ul><ul><li>Contains image, description, streaming audio links and of course most important, purchase option! </li></ul>
  10. 10. CD Baby All-CDs Page <ul><li>A handy page not everyone seems to use </li></ul>
  11. 11. iTunes and other Digital Sales <ul><li>Takes time to get set-up </li></ul><ul><li>See if your CD sales provider does this </li></ul><ul><ul><li>And what they charge for it! </li></ul></ul><ul><li>Most sales through iTunes , but others are growing </li></ul>
  12. 12. Digital Aggregators <ul><li>Digital Aggregators will get your music into the various online music services </li></ul><ul><li>They will take a cut of sales for this service </li></ul>
  13. 13. Aggregator Comparison Chart <ul><li>Check out the chart at: </li></ul><ul><ul><li> </li></ul></ul><ul><li>Recommends TuneCore over CD Baby and others for digital distribution </li></ul>
  14. 14. iTunes <ul><li>iTunes is the #1 digital music sales store </li></ul><ul><li>You make 2/3 of sales, less your aggreator’s fee </li></ul><ul><li>You pretty much NEED to be in this store, at least for now </li></ul>
  15. 15. Others Digital Music Stores… <ul><li> </li></ul><ul><li>Arvato </li></ul><ul><li>AudioLunchbox </li></ul><ul><li>AudiolunchboxSubscription </li></ul><ul><li>Bitmunk </li></ul><ul><li>BuyMusic </li></ul><ul><li>Chondo </li></ul><ul><li>Daiki </li></ul><ul><li>Destra </li></ul><ul><li>DigiPie </li></ul><ul><li>DigitalKiosk </li></ul><ul><li>eMusic </li></ul><ul><li>Flip </li></ul><ul><li>GreatIndieMusic </li></ul><ul><li>HearMusic </li></ul><ul><li>Inprodicon </li></ul><ul><li>Intent Media Works </li></ul><ul><li>Interia </li></ul><ul><li>IslandBeats </li></ul><ul><li>iSound </li></ul><ul><li>Liquid Digital Media </li></ul><ul><li>LoudEye </li></ul><ul><li>Mouzika </li></ul><ul><li>MP3-Extension </li></ul><ul><li>MP3tunes </li></ul><ul><li>Mperia </li></ul><ul><li>MSN Music </li></ul><ul><li>MusicIsHere </li></ul><ul><li>MusicMatch </li></ul><ul><li>MusicNet </li></ul><ul><li>MusicNow </li></ul><ul><li>Muze </li></ul><ul><li>MyKidsTunes </li></ul><ul><li>Napster </li></ul><ul><li>Nareos </li></ul><ul><li>NewViews Music </li></ul><ul><li>NextRadio </li></ul><ul><li>Nifty </li></ul><ul><li>NTT </li></ul><ul><li>PassAlong </li></ul><ul><li>PayPlay </li></ul><ul><li>PeerImpact </li></ul><ul><li>PlayIndies </li></ul><ul><li>Puretracks </li></ul><ul><li>QTRnote </li></ul><ul><li>Rhapsody </li></ul><ul><li>Ruckus </li></ul><ul><li>RuleRadio </li></ul><ul><li>SNOCAP </li></ul><ul><li>SonicGarden </li></ul><ul><li>Sonific </li></ul><ul><li>Sony Connect </li></ul><ul><li>Theta Music </li></ul><ul><li>Tradebit </li></ul><ul><li>TreeTunes </li></ul><ul><li>USEN Corporation </li></ul><ul><li>Verizon V CAST </li></ul><ul><li>Weed </li></ul><ul><li>Wippit </li></ul><ul><li>WrapFactory </li></ul><ul><li>YooPeDoo </li></ul><ul><li>I probably left out some… </li></ul>
  16. 16. Alternative Sales Options <ul><li>Online sales offline: </li></ul><ul><ul><li>DiscRevolt and other are offering physical cards that you can sell to fans directly </li></ul></ul>
  17. 17. Creating your own store? <ul><li>You set-up a store with: </li></ul><ul><ul><li>Google Checkout </li></ul></ul><ul><ul><li>PayPal Merchant Services </li></ul></ul><ul><ul><li>others </li></ul></ul><ul><li>Or you can set-up your own store with interactive web software (PHP, ASP, etc.) </li></ul><ul><li>BIG PRO : Better margins </li></ul><ul><li>BIG CON : Potentially a lot more work </li></ul>
  18. 18. iTunes URLS <ul><li>Copy iTunes URL for inclusion in your webpage </li></ul><ul><li>Right-click or Control-click on artist or song name to copy it </li></ul>
  19. 19. Where ever you sell… <ul><li>Make sure you promote on </li></ul><ul><ul><li>your site </li></ul></ul><ul><ul><li>your blog </li></ul></ul><ul><ul><li>myspace </li></ul></ul><ul><ul><li>everywhere ! </li></ul></ul>
  20. 20. Assignment: Based on the learnings from the Webinar, describe one idea that you will implement. Post as a comment on the blog! Let’s look at the blog and how to do that.
  21. 21. Thanks! <ul><li>NEXT TIME: </li></ul><ul><li>Social Media and Virtual Worlds </li></ul><ul><li>Tuesday 8/7/07, 7:30pm </li></ul>