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Moonah Bootstrap Class 02 Summer2007
 

Moonah Bootstrap Class 02 Summer2007

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    Moonah Bootstrap Class 02 Summer2007 Moonah Bootstrap Class 02 Summer2007 Presentation Transcript

    • Webinar #2 Online Digital and CD Sales Presented by Jay Moonah BOOTSTRAP MUSIC SERIES Summer 2007 I can't take his money. I can't print my own money. You want me to work for money. Why don't I just lay down and die?
    • Online Promotion and Marketing Course Your Web Presence: 7/11/07, 7:30pm Blog Postings: 7/11/07-7/20/07 Online Digital and CD Sales : 7/24/07, 7:30pm Blog Postings: 7/24/07-8/3/07 Social Media and Virtual Worlds: 8/7/07, 7:30pm Blog Postings: 8/7/07-8/17/07 Made possible by a grant grant from The New York State Music Fund ("The Fund")
    • Conference Logistics
      • You can mute your phone with *6
      • You can unmute your phone with *7
      • If you have a question, type it into the chat
      • Questions will be answered throughout the Webinar at various points
    • First of all…
      • … any questions from last week?
      • ???
    • My Advice…
      • … is NOT LEGAL or FINANCIAL
      • I’m not a lawyer
      • I’m not an accountant
      • I don’t play either on TV
      • PLEASE, CHECK THINGS OUT FOR YOURSELF!
       
    • CD Sales Online
      • The #1 site is CD Baby
      • In Canada, IndiePool is also a major online seller
    • Derek Sivers
      • Just a guy who wanted to sell his CDs online in 1997
      • Found out it wasn’t that easy!
      • Put together his own system , ended up using it for his and friend’s CD sales
      • Founded CD Baby “by accident”
    • CD Baby’s take…
      • As of today, CD Baby’s deal is:
        • They charge a one-time set-up fee of $35
        • They keep $4 for every CD sold , no matter what you charge
    • CD Baby set-up
      • CD Baby sets up a page for each CD
      • Contains image, description, streaming audio links and of course most important, purchase option!
    • CD Baby All-CDs Page
      • A handy page not everyone seems to use
    • iTunes and other Digital Sales
      • Takes time to get set-up
      • See if your CD sales provider does this
        • And what they charge for it!
      • Most sales through iTunes , but others are growing
    • Digital Aggregators
      • Digital Aggregators will get your music into the various online music services
      • They will take a cut of sales for this service
    • Aggregator Comparison Chart
      • Check out the chart at:
        • http://www.mosesavalon.com/digidist.shtml
      • Recommends TuneCore over CD Baby and others for digital distribution
    • iTunes
      • iTunes is the #1 digital music sales store
      • You make 2/3 of sales, less your aggreator’s fee
      • You pretty much NEED to be in this store, at least for now
    • Others Digital Music Stores…
      • 3Guppies.com
      • Arvato
      • AudioLunchbox
      • AudiolunchboxSubscription
      • Bitmunk
      • BuyMusic
      • Chondo
      • Daiki
      • Destra
      • DigiPie
      • DigitalKiosk
      • eMusic
      • Flip
      • GreatIndieMusic
      • HearMusic
      • Inprodicon
      • Intent Media Works
      • Interia
      • IslandBeats
      • iSound
      • Liquid Digital Media
      • LoudEye
      • Mouzika
      • MP3-Extension
      • MP3tunes
      • Mperia
      • MSN Music
      • MusicIsHere
      • MusicMatch
      • MusicNet
      • MusicNow
      • Muze
      • MyKidsTunes
      • Napster
      • Nareos
      • NewViews Music
      • NextRadio
      • Nifty
      • NTT
      • PassAlong
      • PayPlay
      • PeerImpact
      • PlayIndies
      • Puretracks
      • QTRnote
      • Rhapsody
      • Ruckus
      • RuleRadio
      • SNOCAP
      • SonicGarden
      • Sonific
      • Sony Connect
      • Theta Music
      • Tradebit
      • TreeTunes
      • USEN Corporation
      • Verizon V CAST
      • Weed
      • Wippit
      • WrapFactory
      • YooPeDoo
      • I probably left out some…
    • Alternative Sales Options
      • Online sales offline:
        • DiscRevolt and other are offering physical cards that you can sell to fans directly
    • Creating your own store?
      • You set-up a store with:
        • Google Checkout
        • PayPal Merchant Services
        • others
      • Or you can set-up your own store with interactive web software (PHP, ASP, etc.)
      • BIG PRO : Better margins
      • BIG CON : Potentially a lot more work
    • iTunes URLS
      • Copy iTunes URL for inclusion in your webpage
      • Right-click or Control-click on artist or song name to copy it
    • Where ever you sell…
      • Make sure you promote on
        • your site
        • your blog
        • myspace
        • everywhere !
    • Assignment: Based on the learnings from the Webinar, describe one idea that you will implement. Post as a comment on the blog! Let’s look at the blog and how to do that.
    • Thanks!
      • NEXT TIME:
      • Social Media and Virtual Worlds
      • Tuesday 8/7/07, 7:30pm