Inside Facebook

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  • Fan pages look much the same as the personal profile pages and has much of the same Layout and functionality
  • If we look at Juilliard Alumni as an example. There are 2 alumni groups, and one appears to be Created by Juilliard, and the other by presumably an alumna. If we think about what we are doing with the site, and our goals, we may also rethink about what happens On that page and what permissions we give. For example, are we just using this as a place to disseminate information? Do we want to engage in dialogue? Do we have the resources to do so? What are the benefits to me?
  • If we look at Juilliard Alumni as an example. There are 2 alumni groups, and one appears to be Created by Juilliard, and the other by presumably an alumna. If we think about what we are doing with the site, and our goals, we may also rethink about what happens On that page and what permissions we give. For example, are we just using this as a place to disseminate information? Do we want to engage in dialogue? Do we have the resources to do so? What are the benefits to me?
  • To add blog feed - click on write a new note
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  • Customer rather than product focused. Logo - doesn’t work. Get others to look at it.
  • Consider hyperlink - click to see brochure. Why not just list the events on the
  • Publisher & Wall: Use the Publisher on the Wall tab to update your Status, upload new photos or videos, post Notes or Links to interesting content. Be sure to highlight recent news and information and remember that bringing your real voice to the content makes it that much more engaging. Favorite Pages: Use Favorite Pages to highlight any other poblic profiles on Facebook you are affiliated with, other brands, products or people your support or just other entities you respect or care about Share, Like and Commenting: Remind people connected to your public profile to participate on your page. The more people share, like or comment on your content the wider distribution you will receive through News Feed. Be sure to post engaging, relevant content at a pace that is steady without being overwhelming to your fan base. Targeted Updates Targeted Updates: In addition to News Feed distribution, you can send targeted updates to the people connected to you about about special promotions, appearances or other exciting news within specific geographical areas.
  • Pictures, Videos, Discussions, Events, Announcements, Calendar, Interesting news from elsewhere Each of these updates goes into the updates stream. When someone becomes a fan or favorites It, or comments, that builds and sends it out to their network.
  • Make your site a attractive and visually interesting. One way to do this is with creative ediiting and use Of the white space on the left. As long as your image is 200 pixels wide, it can be up to 600 pixels high. You can even edit the space above to have it match the gray background….
  • Granted you’ll have to have 100 fans
  • Inside Facebook

    1. 1. Session 3 | August 13, 2009 Rebecca Krause-Hardie AudienceWorks.Com This program is made possible with support from National Endowment for the Arts, American Express Foundation and the New York State Council on the Arts, a State Agency NYS ARTS presents ArtsForward Leadership Training Webinar & Blog Series INSIDE FACEBOOK
    2. 2. <ul><li>Rebecca Krause-Hardie - Today’s Moderator </li></ul>
    3. 3. <ul><li>Facebook Basics </li></ul><ul><li>Examples </li></ul><ul><li>10 Things you can do this week! </li></ul><ul><li>Questions and Discussion </li></ul>
    4. 4. <ul><li>With a Personal ‘user profile’ </li></ul><ul><li>With a Fan Page or ‘public profile’ </li></ul><ul><li>As a Group - public and/or private </li></ul><ul><li>As a Cause - for fundraising </li></ul><ul><li>Ads - build connections through advertising </li></ul>
    5. 11. <ul><li>Anyone can start a group page </li></ul><ul><li>Groups can be public, private or invisible </li></ul><ul><li>Email can be sent to up to 5,000 members </li></ul><ul><li>Groups are more like clubs </li></ul><ul><li>Admin can control who can post </li></ul><ul><li>Posts to the page are from you as an individual </li></ul>
    6. 13. <ul><li>‘ You’ must be the ‘legit’ owner of site </li></ul><ul><li>Updates appear in the ‘news stream’ </li></ul><ul><li>Hugh potential to go ‘viral’ </li></ul><ul><li>Pages are searchable outside Facebook </li></ul><ul><li>Enhances your SEO rankings </li></ul><ul><li>Updates to page are from the Organization </li></ul><ul><li>Tabs format allows greater reach and interactivity, rich media, & integration of ‘apps’ </li></ul><ul><li>Ability to ‘analyze’ how people use page </li></ul>
    7. 20. <ul><li>Remember rss? </li></ul>
    8. 51. <ul><li>Talk to people </li></ul><ul><li>Have a conversation </li></ul><ul><li>Add value </li></ul><ul><li>Give up Control </li></ul><ul><li>Listen </li></ul>
    9. 53. Continue the conversation with Rebecca on the NYS ARTS Blog Playback today’s session or review the slides on the blog and then post your comments about this course or ask questions on the NYS ARTS BLOG www.nysarts.typepad.com Rebecca Krause-Hardie [email_address] Blog: arts.typepad.com

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