• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Boffo Press Kitnn
 

Boffo Press Kitnn

on

  • 908 views

NYSARTS presentation for Bootstraps. PR Creating a Boffo Press Kit

NYSARTS presentation for Bootstraps. PR Creating a Boffo Press Kit

Statistics

Views

Total Views
908
Views on SlideShare
887
Embed Views
21

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 21

http://nysarts.typepad.com 21

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • AudioSetup-jochenWolters.jpg
  • Flickr Sunfrog1
  • My photo
  • Flickr coreythrace
  • Flickr attribution toddheft
  • Todd Defren from Shift Communications created this Social Media Press Release Template.
  • Website as a destination.

Boffo Press Kitnn Boffo Press Kitnn Presentation Transcript

  • Build a boffo online press kit! Rebecca Krause-Hardie / AudienceWorks.com January 12, 2010 Funding for the Bootstrap Music Series comes from The New York State Music Fund, established by the New York State Attorney General at Rockefeller Philanthropy Advisors.
  • Introductions & Housekeeping Rebecca Krause-Hardie
  • Today’s plan
    • What is PR anyway?
    • PR: The changing landscape
    • A little stuffy history
    • Essentials for your online Press Kit
    • Oops, I wish I hadn’t done that…
    • Cool stuff
    • Homework (talk’s cheap)
    • Q & A (but don’t wait until the end!)
  • What is PR?
    • Its public relations (not manipulation)
    • Informing, presenting, & distributing your brand
    • Using all the available channels… appropriately.
    • Who, what, where, when & why
  • A little history of the Press Kit
    • October 28, 1906
  • A little history of the Press Kit
  • A little history of the Press Kit
    • Who was it for?
    Your local newspaper, radio or TV
  • you were really trying to reach…
  • Who is the Press Kit For Today?
    • Traditional Media
    • Presenters
    • Bloggers
    • Influencers
    • Radio Stations
    • Who else?
  • PR: The changing landscape
    • We can now reach communities of people directly.
    • We don’t control the media
    • Participation is the new marketing
    • Media is becoming socialized
    • New classes of authoritative voices
          • Newsflash: People are listening to each other!
  • Old Model of Communication One to Many Press The same message to many recipients Me
  • Here’s the New Model of Communication
  • When we do, here’s what happens Me
  • Examples of Good & Bad PR
    • Amazon - Kindle 1984
  • Examples of Good & Bad PR
    • Jet Blue - on the runway for 12 hrs
  • What to communicate & when
    • Big things
    • Little things
    • Some Examples
  • Become the other person
    • Who are you trying to reach?
      • What kinds of people
      • What is important to them
      • Where are they
      • Where do they look for information
  • Why Regular Press Releases Fail in Social Media
    • They have the wrong singular focus, which is on the company issuing the release.
    • They are full of marketing-speak that inherently engenders mistrust in the eyes of the social media audience.
    • They don’t have a specific audience in mind, and are written broadly and presented blandly.
  • The Social Media Press Release
  • Essentials of an online Press Kit
    • The Usual Stuff
      • Contact Info
      • Headline
      • Core News Facts
      • Quotes
      • Boilerplate Statements
      • Photo
      • Reviews, Press Quotes, Etc.
  • Essentials of an online Press Kit
    • The New Stuff
      • New Contact Info
      • Stories
      • Links
      • MP3 File / Podcast
      • Graphics
      • Video & Other multi-media
      • Search Engine Optimization “SEO”
      • RSS Feeds
      • Make it easy to share!
  • Contact Info
      • EXAMPLE
      • Name: Rebecca Krause-Hardie
      • IM contact YahooIM arkrausehardie
      • Skype krausehardie
      • Email krause @ moonroad.com
      • Phone 978-575-1454
      • Google Phone
      • Twitter @arkrausehardie
  • Links
  • MP3 File / Podcast
  • Graphics
  • Video
  • Search Engine Optimization
    • Identify your keywords
    • Use them frequently in your press release (But don’t overdue it).
    • Search pays special attention to Headers and items in bold
    • Search ignores flash, video, and graphics
  • Google Adwords Tool
    • https:// adwords .google.com/select/ KeywordToolExternal ? defaultView =2
  • Google Adwords Tool
  • Google Adwords Tool
    • Music Genre
    • Free ?
    • Instrument
    • Presenter
    • Composer
    • Performer
    • Conductor
    • Concert
    Classical Heavy Metal Choral Country Blues
  • RSS Feeds
    • Do you have lots of news that is updated regularly?
  • Make it easy to share!
  • Creating your Press Kit
    • Tone
    • A destination
    • A packaged story
    • Influence the Influencers
  • Your Press Kit
    • Home base
    • Vibrant
    • Fan Acquisition
    • Tool for Fans
    • Conversion place
    • Useful
  • Examples of Press Kits
  • PR Web musician services
  • PR Web (page 2)
  • Examples of Press Kits
  • Examples of Press Kits
  • Topspin services for musicians
  • Let’s go look on the web
  • Homework
    • Discover your keywords (and bring them next week!)
    • Define who are you trying to reach
    • In one sentence tell us why we should write about you and why our readers will care.
  • Q & A
    • THANK YOU!
    • The Blog:
    • http://nysarts.typepad.com
    • Post your stuff, your questions, your insights, your feedback….
  • Upcoming Sessions
    • Session 2: PR Best Practices online
      • Tuesday Jan 19, 4:30 PM
    • Session 3: Successful Promotion on the web
    • Tuesday Jan 26, 4:30 PM
    • February: Multimedia Skills
    • March: Music, Money & Sustainability
  • Resources
    • The Blog: http://nysarts.typepad.com
    • Adwords: https://adwords.google.com
    • Musicians tools:
      • http://www. topspinmedia .com/
      • http://www. reverbnation .com/
      • http://tinyurl.com/prweb1
    • Case Study: http://tinyurl.com/fistfulayen1
    • PR template http://tinyurl.com/smPR1
    • Glossary of web terms:
    • http://www. seobook .com/glossary/#