Twitter	
  for	
  the	
  Power	
  User	
  
Twitter	
  
	
   •  Urban	
  dwellers	
  
•  Average	
  household	
  income	
  +$100k	
  
•  241	
  million	
  monthly	
  ...
Twitter	
  
	
   •  6	
  types	
  of	
  conversations	
  
•  none	
  are	
  purely	
  1	
  to	
  1	
  
Examples	
  
Kelly	
  Robinson	
  
Mixes	
  one-­‐on-­‐one	
  interactions	
  with	
  content	
  redistribution,	
  self-­‐published	
 ...
Renee	
  Fishman	
  
Real	
  estate	
  trends,	
  productivity	
  tips,	
  professional	
  	
  
and	
  personal	
  anecdot...
Finding	
  Your	
  Community	
  
Twitter	
  for	
  Business	
  
	
  
Building	
  a	
  community	
  without	
  paying	
  them	
  or	
  asking	
  them	
  to	...
Advanced	
  Search	
  
	
  
Beyond	
  the	
  Mention:	
  Search	
  Operators	
  
•  Make	
  private	
  lists	
  for	
  listening	
  
•  Public	
  lists	
  for	
  accolades	
  
•  Favorite	
  Vendors	
  
...
Live	
  Tweeting	
  
•  Join	
  TweetUps	
  
•  Industry	
  (#ICNY)	
  
•  Fashion	
  
•  Fitness	
  
•  Food	
  (#NYFWF)	...
Semantics	
  
Most	
  ReTweeted	
  
	
  
	
  
you	
  
twi(er	
  
please	
  
retweet	
  
post	
  
blog	
  
social	
  
free	...
Hootsuite	
  
	
  
	
  
Setting	
  Up	
  Your	
  Account	
  
	
  
	
  
Navigate	
  to	
  hootsuite.com	
  
Connect	
  your	
  Twi(er	
  account	
  
The	
  Dashboard	
  
	
  
	
  
Streams	
  
	
  
	
  
Streams	
  
	
  
	
  
Analytics	
  
	
  
	
  
Hootsuite:	
  Takeaways	
  
	
  
	
  
•  Use	
  streams	
  to	
  segment	
  searches,	
  lists	
  and	
  conversations	
  ...
Twitter	
  Tools	
  
ManageFlitter:	
  Manage	
  your	
  community,	
  sort	
  by	
  influence,	
  
activity,	
  follow/fol...
Rosemary	
  Dorsett	
  
Social	
  Media	
  Manager	
  
rodorsett@nylmedia.com	
  
	
  
	
  
slideshare.net/nylmedia	
  
	
...
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Twitter for the Power User

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This class will teach you strategies to find and engage with community members who could be your brand’s next super fan. Learn search operators that can hone in and find the right people to connect with, tools you can use to manage your presence, measuring success.

Published in: Technology, Business
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  • 5 tweets per second contain a vine link
  • 5 tweets per second contain a vine link
  • 5 tweets per second contain a vine link
  • Twitter for the Power User

    1. 1. Twitter  for  the  Power  User  
    2. 2. Twitter     •  Urban  dwellers   •  Average  household  income  +$100k   •  241  million  monthly  users,  over  100  million  daily  users   •  73%  of  consumers  report  increased  confidence  in  a  SMB  after   following  and  reading  tweets   •  57%  of  consumers  have  discovered  a  new  SMB  on  Twitter   •  The  most  common  reason  someone  tweets  at  an  SMB  is  to   share  a  positive  experience.      
    3. 3. Twitter     •  6  types  of  conversations   •  none  are  purely  1  to  1  
    4. 4. Examples  
    5. 5. Kelly  Robinson   Mixes  one-­‐on-­‐one  interactions  with  content  redistribution,  self-­‐published   articles  and  personal  interests  (4sq  check-­‐ins,  home  décor,  fitness)  
    6. 6. Renee  Fishman   Real  estate  trends,  productivity  tips,  professional     and  personal  anecdotes.   *rich  media    
    7. 7. Finding  Your  Community  
    8. 8. Twitter  for  Business     Building  a  community  without  paying  them  or  asking  them  to   join.     •  How  you  find  them   •  How  you  maintain  and  find  more   •  How  to  engage  and  interact  
    9. 9. Advanced  Search    
    10. 10. Beyond  the  Mention:  Search  Operators  
    11. 11. •  Make  private  lists  for  listening   •  Public  lists  for  accolades   •  Favorite  Vendors   •  Thought  Leaders   •  Best  Neighborhood  Spots     Determining  Influencers   1.  Look  at  their  lists   2.  Follower  counts  are  OK   •  are  they  real  followers?   •  search  their  handle,  who’s  RTing  their  content?     Engaging  and  Creating  Advocates  
    12. 12. Live  Tweeting   •  Join  TweetUps   •  Industry  (#ICNY)   •  Fashion   •  Fitness   •  Food  (#NYFWF)     •  Pre-­‐Event  Prep   •  Figure  out  the  hashtag   •  Follow/list  speakers  and  attendees   •  Tweet  a  few  days  out  you’ll  be  there   •  At  the  event   •  Have  a  mix  of  content   •  rich  and  text   •  Post-­‐Event   •  reach  out  and  thank  people  of  interest  
    13. 13. Semantics   Most  ReTweeted       you   twi(er   please   retweet   post   blog   social   free   media   help   please  retweet   great   social  media   10   follow   how  to   top   blog  post   check  out   new  blog  post   Least  ReTweeted       Science  of  ReTweets,  Dan  Zarella   game   going   haha   lol   but   watching   work   home   night   bed   well   sleep   gonna   hey   tomorrow   :red   some   back   bored   listening  
    14. 14. Hootsuite      
    15. 15. Setting  Up  Your  Account       Navigate  to  hootsuite.com   Connect  your  Twi(er  account  
    16. 16. The  Dashboard      
    17. 17. Streams      
    18. 18. Streams      
    19. 19. Analytics      
    20. 20. Hootsuite:  Takeaways       •  Use  streams  to  segment  searches,  lists  and  conversations   •  Use  Tabs  to  organize  your  streams   •  Schedule  Tweets  in  advance  when  you  know  you  won’t  be   active   •  Install  the  Hootlet  Button  to  make  Tweeting  easier  
    21. 21. Twitter  Tools   ManageFlitter:  Manage  your  community,  sort  by  influence,   activity,  follow/following,  etc.     WeFollow:  Find  Influencers   FollowerWonk:  Analyze  influencers  and  their  followers   Tweriod:  Determines  what  time  your  followers  are  on  Twitter   so  you  can  reach  the  most  people.   Tweetreach:  Impressions,  reach  and  contributor  data  for   phrases,  keywords,  screen  names  and  links.   Topsy:  Search  engine  for  Twitter.        
    22. 22. Rosemary  Dorsett   Social  Media  Manager   rodorsett@nylmedia.com       slideshare.net/nylmedia    
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