0
LinkedIn	
  
for	
  Real	
  Estate	
  Professionals	
  
 
	
  
	
  
Today’s	
  Class	
  
THE	
  POWER	
  OF	
  LINKEDIN	
  WITH	
  REPRESENTATIVES	
  
	
  	
  
TAKE-­‐AWAYS	
  	
...
WHY	
  SHOULD	
  I	
  
BE	
  USING	
  
LINKEDIN?	
  	
  
Linkedin is a social media platform that allows users to build networks,
share information and learn about news that affec...
 
	
  
200	
  Million	
  users	
  in	
  over	
  200	
  countries	
  
Average	
  HHI	
  of	
  $109,000	
  
87%	
  trust	
  ...
 
	
  
WITH	
  LINKEDIN,	
  YOU’LL	
  HAVE	
  MORE	
  CONTROL	
  OVER	
  
WHAT	
  APPEARS	
  FIRST	
  IN	
  GOOGLE	
  RESU...
How	
  do	
  I	
  start	
  
using	
  linkedin?	
  
Anatomy	
  of	
  Linkedin	
  
Anatomy	
  of	
  Linkedin	
  
Anatomy	
  of	
  Linkedin	
  
Nav	
  
News	
  
Sharing	
  
Search	
  
People	
  
Ads	
  
Anatomy	
  of	
  Linkedin	
  
News	
  
Feed	
  
Views	
  
Your	
  	
  
Network	
  
Jobs	
  
Anatomy	
  of	
  Linkedin	
  
Profile	
  Page	
  
•  Name	
  
•  Title	
  and	
  Headline	
  
•  Profile	
  
	
  
Updates	
 ...
Anatomy	
  of	
  Linkedin	
  
Profile	
  Page	
  
Endorsements	
  
Anatomy	
  of	
  Linkedin	
  
Edit	
  Profile	
  
Anatomy	
  of	
  Linkedin	
  
Add	
  Position	
  
Anatomy	
  of	
  Linkedin	
  
Settings	
  Menu	
  
Anatomy	
  of	
  Linkedin	
  
Profile	
  
	
  
	
  
	
  
	
  
	
  
Activity	
  Settings	
  
Twitter	
  Settings	
  
Privacy...
Anatomy	
  of	
  Linkedin	
  
App: Web:
How	
  can	
  I	
  start	
  
using	
  linkedin	
  on	
  
a	
  daily	
  basis?	
  
Linkedin	
  News	
  Feed	
  
Hybrid:	
  Twitter/Facebook	
  
	
  
Heavily	
  integrated	
  with	
  Twitter	
  
•  	
  Shor...
Linkedin	
  Sharing	
  
Works	
  very	
  much	
  like	
  Facebook	
  or	
  Twitter	
  
•  Add	
  Files	
  
•  Add	
  Links...
How	
  do	
  I	
  build	
  my	
  
network?	
  
Add	
  Connections	
  
Adding	
  Connections	
  
Add	
  Connections	
  
Multiple	
  Options	
  
•  Webmail	
  contacts	
  
•  Outlook	
  Contacts	
  
Any	
  Email	
  
•  U...
People	
  You	
  May	
  know	
  
On	
  Most	
  Linkedin	
  
pages	
  
	
  
Based	
  on:	
  
•  Previous	
  work	
  
experi...
People	
  You	
  May	
  know	
  
Show	
  More	
  
	
  
Lists	
  all	
  people	
  you	
  
may	
  know	
  
	
  
	
  
	
  
Requesting	
  a	
  Connection	
  
Colleagues	
  
•  People	
  you	
  have	
  
worked	
  with	
  
Classmates	
  
We’ve	
  D...
Groups	
  
Joining	
  Groups	
  
Search	
  For	
  Relevant	
  Groups	
  
•  Real	
  Estate	
  
•  Condominiums	
  
•  Wine	
  
•  Net...
Joining	
  the	
  Conversation	
  
Interact	
  with	
  groups	
  
•  Gain	
  knowledge	
  
•  Comment	
  on	
  discussions...
Best	
  Practices	
  
Choose	
  a	
  Tagline.	
  	
  
	
  
Your	
  niche	
  plus	
  your	
  location	
  should	
  be	
  up	
  there,	
  e.g.	
  ...
CUSTOMIZE	
  YOUR	
  LINKEDIN	
  URL	
  	
  
LinkedIn	
  URLs	
  are	
  generated	
  automatically	
  with	
  
numbers/let...
FOCUS	
  ON	
  CLIENT	
  BENEFIT	
  THROUGHOUT	
  YOUR	
  
PROFILE:	
  	
  
You’re	
  going	
  to	
  sell	
  to	
  people	...
•  Build	
  a	
  quality	
  network	
  
• 	
  	
  Start	
  with	
  friends,	
  family	
  and	
  co-­‐workers	
  
• 	
  	
 ...
ASK	
  FOR	
  TESTIMONIALS:	
  	
  
	
  
Aim	
  for	
  a	
  small	
  number	
  of	
  quality	
  recommendations	
  
from	
...
•  Do	
  not	
  send	
  mass	
  messages	
  to	
  your	
  entire	
  network	
  
•  Don’t	
  randomly	
  connect	
  with	
 ...
 
	
   Rosemary	
  Abdelshahid	
  
212.355.9090	
  x	
  224	
  
rosemary@nylmedia.com	
  
	
  
http://www.slideshare.net/n...
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Linkedin for Real Estate Professionals

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Linkedin is the network full of people ready to network! Using this site is one of the most efficient ways to leverage your personal and professional contacts. Learn the best tips for writing the perfect profile description, how to get shown in more searches, and develop a personal brand so people can get to know, like and trust you.

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Transcript of "Linkedin for Real Estate Professionals"

  1. 1. LinkedIn   for  Real  Estate  Professionals  
  2. 2.       Today’s  Class   THE  POWER  OF  LINKEDIN  WITH  REPRESENTATIVES       TAKE-­‐AWAYS      
  3. 3. WHY  SHOULD  I   BE  USING   LINKEDIN?    
  4. 4. Linkedin is a social media platform that allows users to build networks, share information and learn about news that affect their business. Recently, Linkedin started encouraging users to follow influential people and businesses making the website more content-driven. Based on Six Degrees of Separation Building  networks   Sharing  business  information   Interacting  with  potential  clients    
  5. 5.     200  Million  users  in  over  200  countries   Average  HHI  of  $109,000   87%  trust  the  information  on  Linkedin   49%  of  users  find  Linkedin  to  be  a  good  source  for  word  of   mouth  referrals   69%  of  journalists  used  Linkedin  for  research   The  12th  Most  Visited  Website  in  the  World     KEY  STATS  
  6. 6.     WITH  LINKEDIN,  YOU’LL  HAVE  MORE  CONTROL  OVER   WHAT  APPEARS  FIRST  IN  GOOGLE  RESULTS         If  you  Google  your  name,   your  LinkedIn  profile  will  typically  appear  first  before  any   other  reference  to  you     KEY  STATS  
  7. 7. How  do  I  start   using  linkedin?  
  8. 8. Anatomy  of  Linkedin  
  9. 9. Anatomy  of  Linkedin  
  10. 10. Anatomy  of  Linkedin   Nav   News   Sharing   Search   People   Ads  
  11. 11. Anatomy  of  Linkedin   News   Feed   Views   Your     Network   Jobs  
  12. 12. Anatomy  of  Linkedin   Profile  Page   •  Name   •  Title  and  Headline   •  Profile     Updates       Summary         Work  Experience   Recommendations  
  13. 13. Anatomy  of  Linkedin   Profile  Page   Endorsements  
  14. 14. Anatomy  of  Linkedin   Edit  Profile  
  15. 15. Anatomy  of  Linkedin   Add  Position  
  16. 16. Anatomy  of  Linkedin   Settings  Menu  
  17. 17. Anatomy  of  Linkedin   Profile             Activity  Settings   Twitter  Settings   Privacy  Settings    
  18. 18. Anatomy  of  Linkedin   App: Web:
  19. 19. How  can  I  start   using  linkedin  on   a  daily  basis?  
  20. 20. Linkedin  News  Feed   Hybrid:  Twitter/Facebook     Heavily  integrated  with  Twitter   •   Shortened  Links   •  Hashtags   •  @replies  through  twitter   Newsfeed  will  also  show  updates   from  your  network   •  New  Connections   •  Comments   •  Profile  Updates   •  Status  Updates  
  21. 21. Linkedin  Sharing   Works  very  much  like  Facebook  or  Twitter   •  Add  Files   •  Add  Links   •  Hashtags  and  tagging    
  22. 22. How  do  I  build  my   network?  
  23. 23. Add  Connections   Adding  Connections  
  24. 24. Add  Connections   Multiple  Options   •  Webmail  contacts   •  Outlook  Contacts   Any  Email   •  Upload  a  file   •  Invite  people  
  25. 25. People  You  May  know   On  Most  Linkedin   pages     Based  on:   •  Previous  work   experience   •  People  in  your   network   •  People  similar  to   others  in  your   network        
  26. 26. People  You  May  know   Show  More     Lists  all  people  you   may  know        
  27. 27. Requesting  a  Connection   Colleagues   •  People  you  have   worked  with   Classmates   We’ve  Done  Business   •  Will  ask  company   Friend   Other   •  Will  ask  for  Email   I  Don’t  know   •  Limited   Personalize  the   message  if  you  have   to  explain   Linkedin  monitors  your  activity.  Do  not  over  connect,  or  they  will  require  email   verification  for  all  requests.  Also  make  sure  to  Thank  people  when  you  connect  
  28. 28. Groups  
  29. 29. Joining  Groups   Search  For  Relevant  Groups   •  Real  Estate   •  Condominiums   •  Wine   •  Networking   •  Luxury   •  Etc          
  30. 30. Joining  the  Conversation   Interact  with  groups   •  Gain  knowledge   •  Comment  on  discussions   •  Share  others  ideas          
  31. 31. Best  Practices  
  32. 32. Choose  a  Tagline.       Your  niche  plus  your  location  should  be  up  there,  e.g.  Residential   Real  Estate  Expert   If  a  potential  client  searches  for  “housing  +  New  York  City”  for   example,  you  want  your  name  to  appear  at  the  top       Job  description:     Generated  new  deals  for  a  real  estate  development  company  that   focuses  on  multi-­‐family  residential  projects,  including  real-­‐estate   market  analysis.       Best  Practices  
  33. 33. CUSTOMIZE  YOUR  LINKEDIN  URL     LinkedIn  URLs  are  generated  automatically  with   numbers/letters  after  your  name     You  want  to  have  a  professional  looking  LinkedIn  URL  in   your  email  signature     To  customize  your  URL,  sign  in,  click  on  the  Edit  button   and  then  click  on  the  blue  link  (right  top  hand  side)   that  says:  Customize  your  public  profile  URL     and  remove  the  numbers  &  letters     Best  Practices  
  34. 34. FOCUS  ON  CLIENT  BENEFIT  THROUGHOUT  YOUR   PROFILE:     You’re  going  to  sell  to  people  in  your  summary  so  you   want  to  lead  with  what  are  you  really  good  at  and   what  differentiates  you       Throughout  your  entire  career  path,  highlight  any   achievements/results  which  are  most  relevant  to  your   current  role     Consider  putting  in  a  slideshow   of  the  homes  you  have  sold  and  the  homes  you  are   selling     Best  Practices  
  35. 35. •  Build  a  quality  network   •     Start  with  friends,  family  and  co-­‐workers   •     Connect  with  old  associates   •     Reach  out  to  people  you  know   •  Connect  with  clients  you  are  working  with   •     They  will  respect  you   •  Post  relevant  updates  (1-­‐2x  per  week)   •     Market  trends   •     Exclusives   •     Open  Houses     •     Other  professional  information   •  Share  other’s  posts   •  Join  Groups   Best  Practices  
  36. 36. ASK  FOR  TESTIMONIALS:       Aim  for  a  small  number  of  quality  recommendations   from  clients  &  people  in  your  field,     e.g.  “Working  with  John  was  a  real  pleasure.  Not  only  did   he  listen  to  my  business  needs   but  he  closed  the  deal  on  the  house  in  record  time.”     The  more  specific  about  the  business  results  you  deliver   and  your  working  style,  the  better     To  ask  for  testimonial:   “Are  you  on  LinkedIn?  I’d  love  if  you  could  do  a   testimonial  for  me.  It  takes  2  minutes.”     Best  Practices  
  37. 37. •  Do  not  send  mass  messages  to  your  entire  network   •  Don’t  randomly  connect  with  everyone  that  is   suggested       Things  to  Avoid  
  38. 38.     Rosemary  Abdelshahid   212.355.9090  x  224   rosemary@nylmedia.com     http://www.slideshare.net/nylmedia/  
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