Introduction to Facebook for Real Estate Professionals

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Learn how to create a Facebook profile and best practices for leveraging your personal network on social media. Some class topics are: setting up your Facebook profile page, the benefits of public posts, Facebook privacy settings, the anatomy of the perfect post, how to leverage your connections, and using Facebook to build your personal brand.

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Introduction to Facebook for Real Estate Professionals

  1. 1. Facebook  for  Real   Estate  Professionals  
  2. 2. Facebook       •  Facebook  captures  1  in  every  11  internet  visits  in  the  US   •  57%  of  all  American  adults  use  facebook   •  66%  visit  daily   •  The  average  visit  to  Facebook  is  18  minutes   •  20%  of  users  earn  over  $100k  per  year   •  There  are  1.3  billion  users   •  73%  earn  over  $75,000  per  year   *Pew  Report  tracking  April/May  2013  
  3. 3. Who’s  Doing  it  Right?  
  4. 4. Steve  Goldschmidt   •  Diverse  posting  strategy   •  Shares  family  stories   •  Shares  Real  estate   content  organically   without  pushing  a  sale   message  
  5. 5. Michael  Meier   •  Diverse  posting  strategy   •  Shares  family  stories   •  Shares  Real  estate   content  organically   without  pushing  a  sale   message  
  6. 6. Kelly  Robinson  –  Town  Residential   •  Diverse  posting  strategy   •  Shares  family  and  friend   stories   •  Shares  Real  estate  content   organically  without  pushing   a  sale  message   •  Uses  professional  headshot   •  Optimizes  the  Cover  photo   with  accomplishments  
  7. 7. Claudia  Saez-­‐Fromm   •  Diverse  posting  strategy   •  Shares  family  and  friend   stories   •  Shares  Real  estate  content   organically  without  pushing   a  sale  message   •  Promotes  her  other   marketing  materials  online  
  8. 8. Setting  up  your  profile  
  9. 9. Setting  up  your  Profile  
  10. 10. Setting  up  your  Profile  
  11. 11. How  do  I  Navigate  facebook?  
  12. 12. Leverage  your  personal  relationships  on  social  media     Use  your  Personal  Facebook  profile   •  Allow  people  to  Follow  your  public  updates   •  Don’t  be  afraid  to  send  a  friend  request  to  a  client  with  whom  you   have  a  good  rapport          
  13. 13. Anatomy  of  Facebook   Newsfeed     Main  Page:    
  14. 14. Anatomy  of  Facebook   Navigation   Main  Page:    
  15. 15. Anatomy  of  Facebook   Friend  Lists   Main  Page:    
  16. 16. Anatomy  of  Facebook   Main  Page:     Ads  
  17. 17. Anatomy  of  Facebook   Main  Page:     The  Ticker:       Content  in  Real  Time   live  stories  like  status  updates,   friendships,  photos,  videos,  links,   likes  and  comments.  These  updates   expand  and  allow  you  to  Like,   Comment  and  Share  directly  from   the  Ticker.    
  18. 18. Anatomy  of  Facebook   TIMELINE   Timeline   Year   COVER  PHOTO  
  19. 19. Privacy  Settings  
  20. 20. Setting  up  your  privacy  settings   •  Privacy  Shortcuts   •  Privacy  Settings  in  the   Gear  
  21. 21. Post  Privacy  Settings  Defaults  
  22. 22. Post  Privacy  on  Posting  Basis   You  can  change  who  sees   your  posts  on  each   individual  update  you   make   Combine  or  exclude   networks,  lists,  and  people   with  the  custom  option.  
  23. 23. Test  your  settings   Use  the  View  As  functionality  to  see  your   Facebook  through  the  eyes  of  your  friends    
  24. 24.     Enable  the  Follow  feature:     •  Click    in  the  top-­‐right  of  your  screen   •  Select  Account  Settings   •  Click  Followers  on  the  left  side   •  Check  the  box  next  to  Allow  Followers     *Followers  will  see  posts  made  to  your  Public  audience     Action  Items  
  25. 25. Start  listing  your  friends:     •  Click  the  Home  link  (along  the  top-­‐right  of  every  Facebook   page)   •  Find  the  list  you  want  to  edit  in  the  left  column,  or  click  the   More  link  next  to  Friends   •  Select  the  list  you  want  to  edit  or  click  Create  a  List     Action  Items  
  26. 26.     Start  listing  your  friends:     •  Search  for  your  friends  in  the   search  bar  at  the  top  of  the   page,  or  add  people  from  the   List  Suggestions  on  the  right     •  Search  for  your  friends  in  the   search  bar  at  the  top  of  the   page,  or  add  people  from  the   List  Suggestions  on  the  right     Action  Items  
  27. 27.           Enable  email  and  Mobile  Notifications   •  Real  Estate  can  be  a  fast  moving  industry,  don’t  slack  with   your  replies  to  clients  and  friends  on  Social  Media   •  Periodically  check  your  feed  and  comment  on  your  friends/ clients  posts       Action  Items  
  28. 28. Facebook  Recap:       Use  Your  Personal  Profile   •   (Exceptions  for  those  who  already  have  large  followings  on   their  business  page.  )     Enable  the  Follow  Feature     Begin  Grouping  your  friends     Today:  Post  a  photo  of  you  and  your  family/friends  in  NYC  
  29. 29. Marketing  your  listings  on  facebook  
  30. 30. Promote  your  listings   1.  Connect  with  prospects     2.  Communicate,  educate  and  engage  –     3.  AdverDse  –  AdverDsing  in  Facebook  is  a  great  help  in  increasing  the  lisDngs..   4.  Integrate  markeDng  plan  –  IntegraDng  markeDng  plan  in  your  Facebook  Page  is  one  way  of  building   your  reputaDon.   5.  Create  professional  image  –  It  is  important  to  ensure  making  your  page  more  aKracDve..   6.  Be  responsive  –  As  you  want  to  a4ract  more  clients  and  increase  lis9ngs,  you  should  ensure   responding  back  to  your  clients.   7.  Be  creaDve  –  If  you  want  to  obtain  lisDngs,  you  should  employ  unique  pracDces  in  promoDng  your   business.  PosDng  entertaining  videos  is  a  great  help  as  long  as  it  can  grab  the  aKenDon  of  potenDal   clients.   8.  Stand  out  –  As  you  engage  in  real  estate,  you  should  ensure  to  stand  out  in  promoDng  your   business.  See  to  it  that  potenDal  clients  should  remember  you  so  that  you  can  turn  them  into   customers.   9.  Be  supporDve  –  While  you  want  to  increase  lisDngs  and  obtain  clients,  you  should  also  be   supporDve  to  them.  As  much  as  possible,  you  should  foresee  their  needs  and  offer  advice  if  needed.   10.  Go  beyond  –  In  showcasing  a  property  in  your  Facebook  page,  you  should  provide  links  aside  from   the  related  informaDon.  Being  parDcular  with  the  details  will  increase  your  credibility.    
  31. 31. Promote  your  listings  
  32. 32. Facebook  Recap:       Use  Your  Personal  Profile   •   (Exceptions  for  those  who  already  have  large  followings  on   their  business  page.  )     Enable  the  Follow  Feature     Begin  Grouping  your  friends     Today:      Post  a  photo  of  you  and  your  family/friends  in  NYC    Post  a  listing  with  a  photo    

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