Facebook for the Intermediate Real Estate Professional

482 views

Published on

Using Facebook to cltivate your brand andbuild Leads. Learn how other real estate agents are using Facebook to market themselves.

Published in: Social Media, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
482
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Facebook for the Intermediate Real Estate Professional

  1. 1. Using  Facebook  to  Cultivate  your  Brand  and   Build  Leads  
  2. 2. •  Facebook  –  It’s  taken  over  the  world  wide  web   •  How  NYC  Agents  are  Using  Facebook     •  Creating  Your  Core  Brand  Foundation   •  Knowing  your  Market   •  Real  World  Takeaways        
  3. 3. How  fast  is   Facebook  really   growing?  Very.    
  4. 4. *Pew  Report  tracking  April/May  2013   Facebook  captures  1  in  every  11  internet   visits  in  the  US     57%  of  all  American  adults  use  facebook     66%  visit  daily     The  average  visit  to  Facebook  is  18   minutes     20%  of  users  earn  over  $100k  per  year    There  are  1.3  billion  users     73%  earn  over  $75,000  per  year     How  Facebook  is  taking  over  the  web   71%  of  online  adults  are  facebook  users,  up  from  67%  in  2012    
  5. 5. Who’s  promoting   themselves   right?  Your  peers.  
  6. 6. Kelly  Robinson  –  TOWN  Residential   •  Diverse  posting  strategy   •  Shares  family  and  friend   stories   •  Shares  Real  estate  content   organically  without  pushing   a  sale  message   •  Uses  professional  headshot   •  Optimizes  the  Cover  photo   with  accomplishments  
  7. 7. Claudia  Saez-­‐Fromm  –  TOWN  Residential   •  Diverse  posting  strategy   •  Shares  family  and  friend   stories   •  Shares  Real  estate  content   organically  without  pushing   a  sale  message   •  Promotes  her  other   marketing  materials  online  
  8. 8. Michael  Meier  –  Meier  Group   •  Diverse  posting  strategy   •  Shares  family  stories   •  Shares  Real  estate   content  organically   without  pushing  a  sale   message  
  9. 9. Steve  Goldschmidt  –  Warburg  Realty,  REBNY   •  Diverse  posting  strategy   •  Shares  family  stories   •  Shares  Real  estate   content  organically   without  pushing  a  sale   message  
  10. 10. How  do  I  change   the  way  I’ve   approached   Facebook?  Find   your  voice.  
  11. 11. Create  a  Brand  DNA   •  Use  visuals     •  Be  the  best  you     Topic/categories   Outline  4  or  5  main  categories  of  what  you  want  to   create  content  around.     •   What  interests  you  most?   •   What  will  you  have  fun  executing?   •   What  could  you  be  most  consistent  with?   •   What  do  you  want  to  use  social  media  for?         Build  a  core  foundation  
  12. 12. Now  that  I  know   my  what  I  want  to   say,  how  do  I  say   it?  Promote   listings.  
  13. 13. Marketing     •  Share  Good  News   •  Tell  a  Story   •  Share  history  of  the  neighborhood  or  building   •  Share  what  can  be  bought  for  the  same  price   •  Focus  on  features  of  a  particular  listing           Marketing  Your  Listings  
  14. 14. marketing  your  listings   Share  Good  News   Broker  Tour   Tell  your  friends  when  you  have  news  about   exclusives  and  when  you’re  touring  new   properties    
  15. 15. marketing  your  listings   Tell  a  story   Make  your  lisFngs  approachable  
  16. 16. marketing  your  listings   Give  Context   Focus  on  a  detail   Consumers  love  lists  
  17. 17. Where  do  I  start? Best  Practices  and   Takeaways.  
  18. 18. Best  Practices   -­‐  Be  Professional   -­‐  Be  Personal   -­‐  Send  Connections  to  People   -­‐  Develop  tactics   -­‐  Engaging  Your  Audience  –  Do’s  and  Don’ts    
  19. 19. Personal  Vs.  Professional     -­‐  Everything  on  the  Internet  is  public...   -­‐  Always  be  thoughtful  when  publishing  your  opinions  and  personal   life  on  the  Internet.     -­‐  Create  professional  image  –  It  is  important  to  ensure  making  your   page  more  attractive.   -­‐  Be  responsive  –  respond  on  Facebook  as  quickly  as  you  would  on   email   Be  Professional    
  20. 20. Personal  Vs.  Professional   -­‐  Always  maintain  a  positive  demeanor   -­‐  Be  cautious  of  the  photos  you  share  (risque  clothing  or  behavior)   -­‐  Don’t  be  afraid  to  send  a  friend  request  to  a  client  with  whom   you  have  a  good  rapport   -­‐  Link  your  email  addresses  and  address  books  to  find  more   connections   -­‐  As  long  as  you  stay  top  of  mind,  they  will  remember  to  refer  you  to   friends  and  connect  with  you  when  the  opportunity  arises.     Be  Personal    
  21. 21. -­‐  Don’t  be  afraid  to  send  a  friend  request  to  a  client  with  whom   you  have  a  good  rapport   -­‐  Use  the  “find  friends”  feature  to  find  more  connections   -­‐  Advertise  –  Advertising  on  Facebook  is  a  great  help  in  increasing   listings...       Connecting  with  People   ]   Send  connections    
  22. 22. Time  Management     Develop  Tactics:   -­‐  Define  your  own  specific  steps  to  take   -­‐  Outline  a  Monthly,  Weekly  and  Daily  posting  calendar   -­‐  Integrate  it  with  your  master  communication  plan  (email  marketing,  mailings,   brochures,  etc.     -­‐  Include  time  in  your  day  to  interact  with  other  people    
  23. 23. Engage     Do  Be  Authentic  -­‐  Make  sure  you’re  honest  with  yourself  –  pretending  to   be  something  you’re  not  never  works  well.   Do  Communicate  Consistently–  post  3-­‐5  times  a  week   Do  Stay  Relevant  –  post  timely  articles  or  photos  that  are  of  interest  to   you   Do  Stay  Personal  –  Post  photos  of  family  and  friends     Do  Stay  top  of  mind  by  becoming  the  authority  (the  topic  is  up  to  you)   Do  Stay  in  people’s  news  feeds  by  posting  to  facebook  5-­‐7  times  a  week   Do  SHARE   Share  friends’  photos  or  status’  for  the  opportunity  for  more  shares   COMMENT  and  TAG   Comments  make  people  feel  more  special  than  likes.   Tagging  other  people  in  your  posts  brings  your  content  directly  to   their  attention.         Social  media  is  your  opportunity  to  engage  with  your  clients  on  a  regular  basis     DO’S  
  24. 24. Engage     -­‐  Don’t  get  involved  in  political  rants   -­‐  Don’t  overshare...  There  is  such  a  thing  as  TMI   -­‐  Don’t  forget  your  privacy  settings   -­‐  Don’t  post  something  you  may  regret  –  Even  if  a  post  is  deleted,  it   stays  on  facebook’s  server     -­‐  Don’t  be  offensive   -­‐  Don’t  neglect  to  proofread         DONTS    

×