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introduction #2
 

introduction #2

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    introduction #2 introduction #2 Presentation Transcript

    • successful Advertisment
    • vitamin water Advertising strategyOn line marketing (internet. SNS)Viral marketing(pop-up store)celebrate effect
    • new way of advertisingVitamin water is product of cocacola . As we know, cocacola company was known for coke.So the company image is not Healthy. when they advertising for vitamin water, behind the Manufacturing company.->they break the Past ad method. ( using the famous model, TV ad etc)
    • On line marketing• APP • Vitamin people
    • Viral marketing• They launch the party, invited to the famous blogger . they aimed the marketing effect in internet. because famous and reliable blogger posted the information of vitamin water, many people see that. like a TV advertising bring to high sales.• vitamin water also use the pop- up store.
    • Celebrate effect• Frist time when the vitamin water choose the ‘ pop- up store & PPL as advertising strategy. That kind of ad strategy target to young woman, trend setter people. So vitamin water make image ‘stylish water’ and ‘fashion Item’ .
    • Reference• http://modu4ranghe.blog.me/60172391315• http://blog.naver.com/PostView.nhn?blogId =jinahfin&logNo=121905268