introduction #2

295 views
271 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
295
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

introduction #2

  1. 1. successful Advertisment
  2. 2. vitamin water Advertising strategyOn line marketing (internet. SNS)Viral marketing(pop-up store)celebrate effect
  3. 3. new way of advertisingVitamin water is product of cocacola . As we know, cocacola company was known for coke.So the company image is not Healthy. when they advertising for vitamin water, behind the Manufacturing company.->they break the Past ad method. ( using the famous model, TV ad etc)
  4. 4. On line marketing• APP • Vitamin people
  5. 5. Viral marketing• They launch the party, invited to the famous blogger . they aimed the marketing effect in internet. because famous and reliable blogger posted the information of vitamin water, many people see that. like a TV advertising bring to high sales.• vitamin water also use the pop- up store.
  6. 6. Celebrate effect• Frist time when the vitamin water choose the ‘ pop- up store & PPL as advertising strategy. That kind of ad strategy target to young woman, trend setter people. So vitamin water make image ‘stylish water’ and ‘fashion Item’ .
  7. 7. Reference• http://modu4ranghe.blog.me/60172391315• http://blog.naver.com/PostView.nhn?blogId =jinahfin&logNo=121905268

×