vitamin water Advertising strategyOn line marketing (internet. SNS)Viral marketing(pop-up store)celebrate effect
new way of advertisingVitamin water is product of cocacola . As we know, cocacola company was known for coke.So the company image is not Healthy. when they advertising for vitamin water, behind the Manufacturing company.->they break the Past ad method. ( using the famous model, TV ad etc)
On line marketing• APP • Vitamin people
Viral marketing• They launch the party, invited to the famous blogger . they aimed the marketing effect in internet. because famous and reliable blogger posted the information of vitamin water, many people see that. like a TV advertising bring to high sales.• vitamin water also use the pop- up store.
Celebrate effect• Frist time when the vitamin water choose the ‘ pop- up store & PPL as advertising strategy. That kind of ad strategy target to young woman, trend setter people. So vitamin water make image ‘stylish water’ and ‘fashion Item’ .