Target audience research
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Target audience research

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Target audience research Target audience research Presentation Transcript

  • Target Audience Research
  • Method
    I worked with my media group to produce a survey on survey monkey:
    http://www.surveymonkey.com/s/WLZ56SW
    We used Facebook and blog sites to encourage responses from our target audience of mainly teenage boys. We collected 25 responses, 18 from boys and 7 from girls. This gender breakdown is proportionate of the horror target audience. Survey monkey enabled us to collect responses time effectively and enabled participants to respond at leisure, allowing them to expand on their responses. Facebook is popular amongst teenagers, therefore was an ideal network to advertise our survey amongst. Also people often have time to spare when on social networking sites, giving us a higher success rate in the amount of responses we achieved; the more responses collected the more reliable the data. We used both open and closed questions to receive a mix of quantitative and qualitative feedback.
  • “Where would you like to see a horror film set?”
    • The ideas of an abandoned building and the countryside are the most popular ideas for settings amongst our population sample. These ideas are achievable for our trailer as we have access to an abandoned building. Although a house was not a popular location, we have access to an abandoned house, therefore due to budget and time constraints we may have to compromise on some of our audiences ideas.
  • “What types of monsters do you like to see in horror?”
  • “What are your favourite types of horror movie?”