Your SlideShare is downloading. ×
Ch3 gathering information and scannning the environment berroya
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Ch3 gathering information and scannning the environment berroya

446

Published on

Published in: Education, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
446
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. TOP 10 Learning Questions for Chapter 3 : Gathering Information and Scanning the Environment Nyel Berroya December 15, 2011 www.danielberroya.blogspot.com
  • 2. 1. A _________ relies on internal company records, marketing intelligence activities and marketing research.
    • Marketing Research System
    • Marketing Decision Support System
    • Marketing Information System
    • Marketing Intelligence System
    • None of the Above
    www.danielberroya.blogspot.com
  • 3. What is Marketing Information System (MIS)?
    • Marketing Information System (MIS) – consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely and accurate information to marketing decision makers.
    www.danielberroya.blogspot.com
  • 4. The company Management Information System (MIS) should be cross between what managers think they need, what they really need, and what is economically feasible. www.danielberroya.blogspot.com
    • Answers all the “WHAT” of the company goals and strategies.
    • Substantial information for decision making
    • Special studies
    • Analysis programs
    • Helpful improvements
    • Periodical reports
  • 5. 1. A _________ relies on internal company records, marketing intelligence activities and marketing research.
    • Marketing Research System
    • Marketing Decision Support System
    • Marketing Information System
    • Marketing Intelligence System
    • None of the Above
    www.danielberroya.blogspot.com
  • 6. 2. Marketing Manager rely on internal records of orders, sales, prices, costs, inventory levels, receivables, payables, and so on. Which one is the heart of the internal records system?
    • Marketing Intelligence System
    • Order-to-payment cycle
    • Sales Information System
    • Databases, Warehousing, Data mining
    • None of the above
    www.danielberroya.blogspot.com
  • 7. Internal records and Marketing Intelligence www.danielberroya.blogspot.com Order-to-Payment Cycle Databases, Warehousing, Data Mining Sales Information System Marketing Intelligence System
  • 8. How does internal records system works? www.danielberroya.blogspot.com Companies need to perform these steps quickly and accurately, because customers favor firms that can promise timely delivery. Internet adds efficiency to order to payment cycle
  • 9. 2. Marketing Manager rely on internal records of orders, sales, prices, costs, inventory levels, receivables, payables, and so on. Which one is the heart of the internal records system?
    • Marketing Intelligence System
    • Order-to-payment cycle
    • Sales Information System
    • Databases, Warehousing, Data mining
    • None of the above
    www.danielberroya.blogspot.com
  • 10. 3. Which one is not included in the steps of improving marketing intelligence system?
    • Motivate channel members to share intelligence.
    • Purchase information
    • Collect customer feedback
    • Network externally
    • None of the Above
    www.danielberroya.blogspot.com
  • 11. Steps to improved Marketing Intelligence
    • > Train sales force to scan for new developments.
    • > motivate channel members to share intelligence.
    • >network externally
    • >utilize a customer advisory panel
    • >utilize gov’t data resources
    • > purchase information
    • > collect customer feedback
    www.danielberroya.blogspot.com
  • 12. A non-stop learning process and improvement to have an effective marketing intelligence…
    • > Train sales force to scan for new developments.
    • > motivate channel members to share intelligence.
    • >network externally
    • >utilize a customer advisory panel
    • >utilize gov’t data resources
    • > purchase information
    • > collect customer feedback
    www.danielberroya.blogspot.com
  • 13. 3. Which one is not included in the steps of improving marketing intelligence system?
    • Motivate channel members to share intelligence.
    • Purchase information
    • Collect customer feedback
    • Network externally
    • None of the Above
    www.danielberroya.blogspot.com
  • 14. 4. Marketing managers collect ________ by reading books, newspapers, and trade publications; talking to stakeholders; monitoring “social media” on the Internet.
    • Marketing Research System
    • Marketing Decision Support System
    • Marketing Information System
    • Marketing Intelligence System
    • None of the Above
    www.danielberroya.blogspot.com
  • 15. By definition …
    • Marketing Intelligence System is a set of procedures and sources of managers use to obtain everyday information about development in the marketing environment.
    www.danielberroya.blogspot.com
  • 16. The marketing intelligence system provides information about everyday happenings in the marketing environment. It is based on environmental scanning. www.danielberroya.blogspot.com Factors to consider
  • 17. 4. The internal records system supplies results data, but the ________ supplies happening data.
    • Marketing Research System
    • Marketing Decision Support System
    • Marketing Information System
    • Marketing Intelligence System
    • None of the Above
    www.danielberroya.blogspot.com
  • 18. 5. Which are the following is false?
    • Demographic is human population in terms of size, location, age, gender, race and occupation.
    • Economic is a business condition by which purchasing power is dependent on environment and natural resources.
    • Socio-cultural is relating social and cultural practices, beliefs and traditions within a particular society.
    • Technological is the development in the field of technology which affects business new innovations of production.
    • Political-legal is understanding government’s laws and or regulations which effects a business enterprise.
    www.danielberroya.blogspot.com
  • 19. Environmental Forces www.danielberroya.blogspot.com Political-legal Technological Natural Demographic Economic Socio-cultural
  • 20. What is Economic environment vs Natural environment?
    • Economic environment - The available purchasing power in an economy depends on current income, prices, savings, debt and credit availability.
    • Natural Environment – it is the natural resources and environmental phenomenon which affects business activities.
    www.danielberroya.blogspot.com
  • 21. 5. Which are the following is false?
    • Demographic is human population in terms of size, location, age, gender, race and occupation.
    • Economic is a business condition by which purchasing power is dependent on environment and natural resources.
    • Socio-cultural is relating social and cultural practices, beliefs and traditions within a particular society.
    • Technological is the development in the field of technology which affects business new innovations of production.
    • Political-legal is understanding government’s laws and or regulations which effects a business enterprise.
    www.danielberroya.blogspot.com
  • 22. 6. One of the 5 ways how marketers finds relevant information about their competitors. ________ contain commentaries, decription of events, and reactions.
    • Public Blogs
    • Social Networking
    • Customer complaint sites
    • Forums.
    • Customer reviews and expert opinions.
    www.danielberroya.blogspot.com
  • 23. Sources of Competitive Information
    • Independent customer goods and services review forums
    • Distributor or sales agent feedback sites
    • Combination of sales offering customer reviews and export opinions
    • Customer complaint sites
    • Public blogs
    www.danielberroya.blogspot.com
  • 24. Advantages of Social Media… www.danielberroya.blogspot.com Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Blogging is a form of social media by expressing freely our views and opinions via web across all borders.
  • 25. 6. One of the 5 ways how marketers finds relevant information about their competitors. ________ contain commentaries, decription of events, and reactions.
    • Public Blogs
    • Social Networking
    • Customer complaint sites
    • Independent customer forums.
    • Customer reviews and expert opinions.
    www.danielberroya.blogspot.com
  • 26. 7. A _________environment which shapes the beliefs, values and norms that largely define consumer tastes and preferences.
    • Demographic
    • Social-cultural
    • Natural
    • Technological
    • Economic
    www.danielberroya.blogspot.com
  • 27. Social – Cultural Environment… www.danielberroya.blogspot.com Views of themselves Views of others Views of organization Views of society Views of nature Views of universe
  • 28. Social – Cultural Environment…
    • Views of themselves = concern about oneself
    • Views of others = concern about unfortunate ones
    • Views of organization = concern about self-esteem due change of events.
    • Views of society = composes of makers, takers, changers, seekers, and escapers.
    • Views of nature = nature-lover
    • Views of the universe = most are monotheistic.
    www.danielberroya.blogspot.com
  • 29. 7. A _________environment which shapes the beliefs, values and norms that largely define consumer tastes and preferences.
    • Demographic
    • Social-cultural
    • Natural
    • Technological
    • Economic
    www.danielberroya.blogspot.com
  • 30. 8. Which has the highest rating in consumer environmental segments?
    • True blue greens
    • Greenback greens
    • Sprouts
    • Grousers
    • Apathetics
    www.danielberroya.blogspot.com
  • 31. Consumer Environmental Segments
    • True blue greens (30%)
    • Greenback greens (10%)
    • Sprouts (26%)
    • Grousers (15%)
    • Apathetics (18%)
    www.danielberroya.blogspot.com
  • 32. Consumer Environmental Segments
    • True blue greens (30%) > environmental leaders and activist.
    • Greenback greens (10%) > do not have to behave entirely green. However, they are more likely to purchase green.
    • Sprouts (26%) = environmental fence sitters.
    • Grousers (15%) = individual conditions cannot improve environmental conditions.
    • Apathetic (18%) = not concern about the environment.
    www.danielberroya.blogspot.com
  • 33. 8. Which has the highest rating in consumer environmental segments?
    • True blue greens
    • Greenback greens
    • Sprouts
    • Grousers
    • Apathetics
    www.danielberroya.blogspot.com
  • 34. 9. Which statement is false in the natural environment trends?
    • The earth raw materials consist of the infinite, the finite, renewable, and the finite nonrenewable.
    • Some industrial activity will inevitably damage the natural environment.
    • One finite nonrenewable resource, oil, has created serious problems for the world economy.
    • Governments vary in their concern for and efforts to promote landfill system.
    • None of the above
    www.danielberroya.blogspot.com
  • 35. Natural Environment… www.danielberroya.blogspot.com Increased Energy costs Shortage of raw materials Anti-pollution pressures Government protections
  • 36. What is Natural Environment?
    • The natural environment involves all the natural resources, such as raw materials or energy sources, needed by or affected by marketers and marketing activities.
    • The market environment is a marketing term and refers to actors and forces that affect a firm’s ability to build and maintain successful relationships with customers. Three levels of the environment are: Micro (internal) ; Meso environment ; Macro (national) environment.
    www.danielberroya.blogspot.com
  • 37. 9. Which statement is false in the natural environment trends?
    • The earth raw materials consist of the infinite, the finite, renewable, and the finite nonrenewable.
    • Some industrial activity will inevitably damage the natural environment.
    • One finite nonrenewable resource, oil, has created serious problems for the world economy.
    • Governments vary in their concern for and efforts to promote landfill system.
    • None of the above
    www.danielberroya.blogspot.com
  • 38. 10. Which secondary data source measures products and brands sold through retail outlets and data on television audience.
    • Sam/Burke
    • Information resources inc.
    • MRCA information services
    • Nielsen Company
    • None of the above
    www.danielberroya.blogspot.com
  • 39. Secondary Commercial Data Sources www.danielberroya.blogspot.com NIELSEN MRCA INFORMATION RESOURCES INC. ARBITRON SIMMONS SAMI/BURKE
  • 40. Who is Nielsen…
    • They provide a precise understanding of the consumer to help our clients make decisions that can lead profitable growth. The company’s measurement and analytical innovations enable clients to keep pace with changing market trends, emerging technology, and the increasingly demanding consumer.
    www.danielberroya.blogspot.com
  • 41. 10. Which secondary data source measures products and brands sold through retail outlets and data on television audience.
    • Sam/Burke
    • Information resources inc.
    • MRCA information services
    • Nielsen Company
    • None of the above
    www.danielberroya.blogspot.com
  • 42. TOP 10 Learning Questions for Chapter 3 : Gathering Information and Scanning the Environment Nyel Berroya December 15, 2011 www.danielberroya.blogspot.com

×