Digital Campaign        By   Brandon Nydell
Campaign to promote IBM services
Target MarketSmall & Medium businesses
5% increase in requests for information   Goals                   0.1% increase in sales of IBM services                  ...
Placement
Google     Bing  AOL     Yahoo!Ask.com
Measuring SuccessImpressions   Clicks   Generated Sales
Budget                   $60 million        40%                      60%•   Keyword Research     • Advertisement Costs•   ...
Wrap UpCampaign to promote IBM services, targeting smalland medium sizes businesses, through the use ofGoogle AdWords and ...
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Digital campaign brandon_nydell

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  • 40% = $24 million60% = $36 million
  • Digital campaign brandon_nydell

    1. 1. Digital Campaign By Brandon Nydell
    2. 2. Campaign to promote IBM services
    3. 3. Target MarketSmall & Medium businesses
    4. 4. 5% increase in requests for information Goals 0.1% increase in sales of IBM services causing a $3 billion increase in revenueBased off 2011 annual financial report
    5. 5. Placement
    6. 6. Google Bing AOL Yahoo!Ask.com
    7. 7. Measuring SuccessImpressions Clicks Generated Sales
    8. 8. Budget $60 million 40% 60%• Keyword Research • Advertisement Costs• Tool Research • Continuous Tweaking• Setup • Salaries• Salaries
    9. 9. Wrap UpCampaign to promote IBM services, targeting smalland medium sizes businesses, through the use ofGoogle AdWords and Bing Ads with some use ofTwitter and Facebook.

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