Blair Cobb, AOL's Senior Director of Cause Marketing

Making an Impact in the WorkplaceBlair CobbSenior Director, Cause Marketing@bcobb104

My Career Progression

After 2.5 Years on the Job…

It Was Time to Get Creative

So I Dared to Have a BoldConversation

Then AOL Impact was Born

Some Highlights to DateCreating Impact for Non-Profits &Advertisers CAUSE MODULE ON AOL.COM 19 billion impressions, 400+ non-profits, $400,000+ raised AOL MAIL SIGN-IN PAGE 827 million impressions, 33 non-profits, $75,000 raised YOU’VE GOT VIDEO SERIES ON AOL.COM 21 celebrities, 5.2mm video views, $50,000+ in money raised 7

Exciting Things to ComeIMPACT SITE REDESIGN: 8

Some Things to Keep in Mind…• Remember, everyone is human• Never assume that executives have all the answers• Don’t equate your value to your college graduation date• Ask yourself, what’s the worst that can happen?

And Most Importantly…Never stop learning and creating.

What Impact Will you Have?Blair CobbSenior Director, Cause Marketing@bcobb104

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Blair Cobb, AOL's Senior Director of Cause Marketing

by NY Creative Interns on Jun 04, 2012

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