Mulchfest 2008 Saturday and Sunday, January 5 th and 6 th , 2008

Highlights 13,137 trees mulched (a 14% increase from 2007) Total of 31 chipping sites and an additional 52 drop off sites across all five boroughs Media coverage of event included The Today Show , The New York Times and NY1 Mulchfest 2008 provided New Yorkers with a convenient and free opportunity to recycle their Christmas trees into “mulch” for personal use.

Highlights

13,137 trees mulched (a 14% increase from 2007)

Total of 31 chipping sites and an additional 52 drop off sites across all five boroughs

Media coverage of event included The Today Show , The New York Times and NY1

Chipping Sites Saturday and Sunday, January 5 th and 6 th , 2008 Parks hosted 31 chipping sites in all 5 boroughs: Bronx Queens Brook Park Cunningham Park River Park Juniper Valley Park Bissell Gardens Forest Park Bandshell Van Cortlandt Tenney Park Astoria Park Brooklyn Travers Park McCarren Park Von King Park Staten Island Fort Greene Park Clove Lakes Park Cobble Hill Park Midland Beach Parking Lot Prospect Park Conference House Parking Lot Owls Head Park Greenbelt Recreation Center Marine Park Manhattan Tompkins Square Park Washington Square Park Carl Schurz Park Rockefeller Center Riverside Park* *Riverside Park hosted 6 chipping sites.

Parks hosted 31 chipping sites in all 5 boroughs:

Bronx Queens

Brook Park Cunningham Park

River Park Juniper Valley Park

Bissell Gardens Forest Park Bandshell

Van Cortlandt Tenney Park

Astoria Park

Brooklyn Travers Park

McCarren Park

Von King Park Staten Island

Fort Greene Park Clove Lakes Park

Cobble Hill Park Midland Beach Parking Lot

Prospect Park Conference House Parking Lot

Owls Head Park Greenbelt Recreation Center

Marine Park

Manhattan

Tompkins Square Park

Washington Square Park

Carl Schurz Park

Rockefeller Center

Riverside Park*

Images of Mulchfest 2008

11,000 Mulch Bags 5,000 Flyers 3,000 Palm Cards 2,000 Hang Tags 1,500 Posters Signage featured at all 83 Mulchfest locations Press releases and announcements Email blast to 50,000 Parks and Department of Sanitation subscribers Outreach Efforts

11,000 Mulch Bags

5,000 Flyers

3,000 Palm Cards

2,000 Hang Tags

1,500 Posters

Signage featured at all 83 Mulchfest locations

Press releases and announcements

Email blast to 50,000 Parks and Department of Sanitation subscribers

Radio Partners CD101.9, 98.7 Kiss & Hot 97 Promotion reached total of 3 million listeners Total of 72 (:20 second) PSAs Featured on station websites (over 2 million unique visitors) Inclusion in station newsletters (total circ. 272,000) Advertising, Marketing & Media

Radio Partners

CD101.9, 98.7 Kiss & Hot 97

Promotion reached total of 3 million listeners

Total of 72 (:20 second) PSAs

Featured on station websites (over 2 million unique visitors)

Inclusion in station newsletters

(total circ. 272,000)

Print The New York Times New York Post Newsday Daily News NY Sun New York Observer Television The Today Show NY1 Fox 5 WABC-TV Bronx News Channel 12 Online Parks website (250,000 unique visitors) Received coverage on NY Times City Room blog, MSNBC, About.com as well as various local publication websites Targeted the following high traffic websites: About.com, Craigslist, Migente, Meetup.com, Friendster, Facebook, FlavorPill, DailyCandy, Eventguide.com, Nyc.com, Gothamist, Freenyc.net, Nycvisit.com, Newyork.going.com Miscellaneous NYC’s Recycling Bin and Bag Characters made appearances Right: Recycling Bin and Bag Characters at the Rockefeller Center Mulchfest Press Event (1/3/08) Advertising, Marketing & Media Above: Mayor Bloomberg appearing on The Today Show promoting Mulchfest

Print

The New York Times

New York Post

Newsday

Daily News

NY Sun

New York Observer

Television

The Today Show

NY1

Fox 5

WABC-TV

Bronx News Channel 12

Online

Parks website (250,000 unique visitors)

Received coverage on NY Times City Room blog, MSNBC, About.com as well as various local publication websites

Targeted the following high traffic websites: About.com, Craigslist, Migente, Meetup.com, Friendster, Facebook, FlavorPill, DailyCandy, Eventguide.com, Nyc.com, Gothamist, Freenyc.net, Nycvisit.com, Newyork.going.com

Miscellaneous

NYC’s Recycling Bin and Bag Characters made appearances

Department of Sanitation – provided free Polaroid photos with Recycling Bin Characters Fuze – 2,000 bottles of water and juice Peanut Chews – 12,000 pieces of candy Hot Tamales – 12,000 pieces of candy Green Mountain Coffee – donated coffee Cabot Cheese – donated cheese Sponsors

Department of Sanitation – provided free Polaroid photos with Recycling Bin Characters

Fuze – 2,000 bottles of water and juice

Peanut Chews – 12,000 pieces of candy

Hot Tamales – 12,000 pieces of candy

Green Mountain Coffee – donated coffee

Cabot Cheese – donated cheese

Thank you for making Mulchfest 2008 such a success! Interested in getting involved next year? Please contact Graham Fisk at: 212.360.8216 / graham.fisk@parks.nyc.gov To view this slideshow online, visit http://www.nycgovparks.org/services/mulchfest/mulchfest.html