#NYCgov on Twitter<br />September 27, 2011<br />Adam Sharp<br />Manager, Government & Politics<br />@AdamS<br />
3<br />Twitter growth<br />2006<br />2011<br />100M+<br />Active Users<br />230M+<br />Tweets / Day<br />
4<br />#NYCgov on Twitter<br />
5<br />Building a community<br />Discover<br />Share<br />Promote<br />Engage<br />
6<br />#Discover<br />
7<br />A real-time information network<br />Virginia<br />Washington, DC<br />Maryland<br />New York<br />Massachusetts<br...
#earthquake<br />August 23, 2011<br />
9<br />See what’s happening right now<br />near:NYC within:50mi<br />#earthquake<br />twitter.com/search<br />
10<br />
11<br />#Share<br />
12<br />
13<br />
14<br />
15<br />Don’t forget your #hashtags<br />#immigration<br />
16<br />Don’t forget your #hashtags<br />#irene<br />
17<br />Be yourself.<br />
18<br />#Engage<br />
19<br />
20<br />
21<br />#Promote<br />
22<br />Promote quality content<br />@<br />http://<br />
23<br />Promote quality content<br />
24<br />Promote your content<br />Follow<br />40404<br />“follow username”<br />twitter.com/about/resources<br />Best way ...
25<br />Promote your content<br />Tweet<br />twitter.com/about/resources<br />Let people easily share your content on Twit...
26<br />Make it part of your DNA<br />Discover<br />Share<br />Promote<br />Engage<br />
27<br />support.twitter.com<br />media.twitter.com<br />dev.twitter.com<br />business.twitter.com<br />
Adam Sharp<br />@AdamS<br />gov@twitter.com<br />
#NYCgov on Twitter<br />September 27, 2011<br />Adam Sharp<br />Manager, Government & Politics<br />@AdamS<br />
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Twitter

  1. 1.
  2. 2. #NYCgov on Twitter<br />September 27, 2011<br />Adam Sharp<br />Manager, Government & Politics<br />@AdamS<br />
  3. 3. 3<br />Twitter growth<br />2006<br />2011<br />100M+<br />Active Users<br />230M+<br />Tweets / Day<br />
  4. 4. 4<br />#NYCgov on Twitter<br />
  5. 5. 5<br />Building a community<br />Discover<br />Share<br />Promote<br />Engage<br />
  6. 6. 6<br />#Discover<br />
  7. 7. 7<br />A real-time information network<br />Virginia<br />Washington, DC<br />Maryland<br />New York<br />Massachusetts<br />August 23, 2011 #earthquake<br />
  8. 8. #earthquake<br />August 23, 2011<br />
  9. 9. 9<br />See what’s happening right now<br />near:NYC within:50mi<br />#earthquake<br />twitter.com/search<br />
  10. 10. 10<br />
  11. 11. 11<br />#Share<br />
  12. 12. 12<br />
  13. 13. 13<br />
  14. 14. 14<br />
  15. 15. 15<br />Don’t forget your #hashtags<br />#immigration<br />
  16. 16. 16<br />Don’t forget your #hashtags<br />#irene<br />
  17. 17. 17<br />Be yourself.<br />
  18. 18. 18<br />#Engage<br />
  19. 19. 19<br />
  20. 20. 20<br />
  21. 21. 21<br />#Promote<br />
  22. 22. 22<br />Promote quality content<br />@<br />http://<br />
  23. 23. 23<br />Promote quality content<br />
  24. 24. 24<br />Promote your content<br />Follow<br />40404<br />“follow username”<br />twitter.com/about/resources<br />Best way to gain followers is to ask.<br />@name<br />Don’t forget about “Fast Follow.”<br />Increase engagement with your audience.<br />
  25. 25. 25<br />Promote your content<br />Tweet<br />twitter.com/about/resources<br />Let people easily share your content on Twitter.<br />Provide suggested content and accounts.<br />7x more exposure for your content.†<br />†BrightEdge Analysis, August 2011<br />
  26. 26. 26<br />Make it part of your DNA<br />Discover<br />Share<br />Promote<br />Engage<br />
  27. 27. 27<br />support.twitter.com<br />media.twitter.com<br />dev.twitter.com<br />business.twitter.com<br />
  28. 28. Adam Sharp<br />@AdamS<br />gov@twitter.com<br />
  29. 29. #NYCgov on Twitter<br />September 27, 2011<br />Adam Sharp<br />Manager, Government & Politics<br />@AdamS<br />

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