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Measurement
Measurement
Measurement
Measurement
Measurement
Measurement
Measurement
Measurement
Measurement
Measurement
Measurement
Measurement
Measurement
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Measurement

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Published in: Technology, Business
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Transcript

  • 1.
  • 2. Measuring success
  • 3. Digital media report
    Summary
    At-a-glance: Who, What, When, Where, Why and How
    Quantitative Metrics:
    Followers, Likes, Subscribers, Favorites, Klout, Retweets, Web Visits, Unique Visitors, Downloads, Total reach
    Qualitative Evidence:
    Screenshots, Excerpts, Feedback
    Lessons learned: What worked & what didn’t
    Conclusions
    Next Steps
    *Per Campaign or Per Month
  • 4. At-a-glance
    WhatCampaign title and description
    Content and Messaging
    Reach and response
    Followers Before/After
    When Start/Stop date and duration
    Who Target audience
    Team members and stakeholders
    Where & How Platforms and tools
    Media channels
    WhyMeasurable goal
  • 5. Quantitative metrics
    VISITS
    TRAFFIC SOURCES
    MAP OVERLAY
  • 6. Social media metrics
  • 7. BITLY
  • 8. Twitter hashtags
  • 9. Facebook insights
  • 10. youtube insight
  • 11. Email metrics
  • 12. Qualitative evidence
    KEY CONTENT
    EXCERPTS
  • 13. Conclusions
    Review the 10 Best Practices
    Update your agency’s 1-page Strategy Guide
    Learn from every experience
    Build a library of successful content
    Ask your audience what they want
    Celebrate your milestones and share your successes

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