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  1. 1.
  2. 2. foursquare <br />Platform Overview<br />Charles Birnbaum, business development<br /> / @charlesbirnbaum<br />
  3. 3. what is our goal in life?<br />Foursquare helps users discover more interesting and more social real-world experiences.<br />We do this by combining user-generated local content, mobile technology, social networking and gaming dynamics.<br />3<br />
  4. 4. what is our goal in life?<br /><ul><li>4sq makes the world easier to explore, engineers serendipitous discovery, and encourages people to share their experiences and make them easily discoverable by others
  5. 5. 4sq challenges people to do new things, have new experiences, find friends and meet new people, leveraging gaming dynamics to shape behavior in the real-world
  6. 6. 4sq gives a voice to places by providing tools to recognize and reward customer Loyalty</li></ul>4<br />
  7. 7. a bit more about us<br />In two years, more than 10,000,000 people have joined foursquare, generating more than 1,000,000,000check-ins<br />
  8. 8. a bit more about us<br />500,000+ brands / retailers / local merchants have joined foursquare to reach their fans & customers<br />6<br />
  9. 9. how it works<br />Places<br />Check-in<br />Me<br />7<br />
  10. 10. how it works<br />Special<br />Explore<br />Search Explore<br />8<br />
  11. 11. Merchant Platform // table of contents<br />Foursquare Merchant Platform<br /><ul><li>Verification Benefits:
  12. 12. Manage your public-facing venue page(s)
  13. 13. Access foursquare Venue Stats
  14. 14. Offer Specials
  15. 15. Best Practices:
  16. 16. foursquare Specials
  17. 17. Redemption</li></ul>9<br />
  18. 18. 10<br />Merchant Platform // Venue Stats<br />Verification benefits<br />Managers of verified businesses get access to our free Venue Stats dashboard<br />Downloadable CSV files<br />Sort by any<br />Time Period<br />Total Check-ins and<br />Avg. Check-ins per Day<br />Check-ins by Day<br />Time Breakdown<br />Social Reach<br />Gender Breakdown<br />Age Breakdown<br />
  19. 19. Pages // about<br />Why create a Page? <br />Creating a free Page on foursquare is a great way to create a branded foursquare experience and engage users through location-tagged “Tips”<br />11<br />
  20. 20. 12<br />Pages // about<br />Tips and To-Dos are suggestions or actions that users can accomplish now or save for later.<br />By following your foursquare Page, users can receive your branded Tips when they check into a venue.<br />
  21. 21. 13<br />/ Pages // Lists<br />+ Lists are a way to thematically organize and brand the content on your Page<br />
  22. 22. Developer Platform // table of contents<br />Foursquare can be a platformfor your brand<br /><ul><li>About the API
  23. 23. Ways to use the API
  24. 24. Check-in functionality
  25. 25. Data visualization
  26. 26. Loyalty card integration
  27. 27. Local marketing call-to-action
  28. 28. Tech platform customization</li></ul>14<br />
  29. 29. Developer Platform // data visualizations<br />Data Visualization Create interesting data visualizations using foursquare check-ins<br /><ul><li> The WSJ worked off of our API to build a dynamic visualization / heat map of foursquare check-in activity in New York and San Francisco over a one-week period </li></ul>15<br />
  30. 30. American Express<br />/ case studies<br />+ Amex: “highest response rate of any [merchant marketing] we’re doing”<br />+ incentivize foot traffic to merchant partners, incentivize use of Amex by users<br />+ closed-loop, frictionless redemption<br />16<br />
  31. 31. address<br />………….<br /> foursquare<br /> 36 cooper sq<br /> (near east 6th street)<br /> new york, ny 10003<br />usa<br />Charles Birnbaum<br />Twitter: @charlesbirnbaum<br />thank you<br />17<br />