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Foursquare

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Transcript

  • 1.
  • 2. foursquare
    Platform Overview
    Charles Birnbaum, business development
    charles@foursquare.com / @charlesbirnbaum
  • 3. what is our goal in life?
    Foursquare helps users discover more interesting and more social real-world experiences.
    We do this by combining user-generated local content, mobile technology, social networking and gaming dynamics.
    3
  • 4. what is our goal in life?
    • 4sq makes the world easier to explore, engineers serendipitous discovery, and encourages people to share their experiences and make them easily discoverable by others
    • 5. 4sq challenges people to do new things, have new experiences, find friends and meet new people, leveraging gaming dynamics to shape behavior in the real-world
    • 6. 4sq gives a voice to places by providing tools to recognize and reward customer Loyalty
    4
  • 7. a bit more about us
    In two years, more than 10,000,000 people have joined foursquare, generating more than 1,000,000,000check-ins
  • 8. a bit more about us
    500,000+ brands / retailers / local merchants have joined foursquare to reach their fans & customers
    6
  • 9. how it works
    Places
    Check-in
    Me
    7
  • 10. how it works
    Special
    Explore
    Search Explore
    8
  • 11. Merchant Platform // table of contents
    Foursquare Merchant Platform
    • Verification Benefits:
    • 12. Manage your public-facing venue page(s)
    • 13. Access foursquare Venue Stats
    • 14. Offer Specials
    • 15. Best Practices:
    • 16. foursquare Specials
    • 17. Redemption
    9
  • 18. 10
    Merchant Platform // Venue Stats
    Verification benefits
    Managers of verified businesses get access to our free Venue Stats dashboard
    Downloadable CSV files
    Sort by any
    Time Period
    Total Check-ins and
    Avg. Check-ins per Day
    Check-ins by Day
    Time Breakdown
    Social Reach
    Gender Breakdown
    Age Breakdown
  • 19. Pages // about
    Why create a Page?
    Creating a free Page on foursquare is a great way to create a branded foursquare experience and engage users through location-tagged “Tips”
    11
  • 20. 12
    Pages // about
    Tips and To-Dos are suggestions or actions that users can accomplish now or save for later.
    By following your foursquare Page, users can receive your branded Tips when they check into a venue.
  • 21. 13
    / Pages // Lists
    + Lists are a way to thematically organize and brand the content on your Page
  • 22. Developer Platform // table of contents
    Foursquare can be a platformfor your brand
    • About the API
    • 23. Ways to use the API
    • 24. Check-in functionality
    • 25. Data visualization
    • 26. Loyalty card integration
    • 27. Local marketing call-to-action
    • 28. Tech platform customization
    14
  • 29. Developer Platform // data visualizations
    Data Visualization Create interesting data visualizations using foursquare check-ins
    • The WSJ worked off of our API to build a dynamic visualization / heat map of foursquare check-in activity in New York and San Francisco over a one-week period
    15
  • 30. American Express
    / case studies
    + Amex: “highest response rate of any [merchant marketing] we’re doing”
    + incentivize foot traffic to merchant partners, incentivize use of Amex by users
    + closed-loop, frictionless redemption
    16
  • 31. address
    ………….
    foursquare
    36 cooper sq
    (near east 6th street)
    new york, ny 10003
    usa
    Charles Birnbaum
    Twitter: @charlesbirnbaum
    thank you
    17