New York City Government<br />Adam Conner<br />Facebook Public Policy<br />
7,200,000<br />Facebook users within 50 miles of New York City<br />Facebook Data<br />
A Page for Every Agency<br />
Principles of a Connected Government<br />People first, content second<br />Give people social context of what you’re aski...
Delivering Your Message<br />Think about how your content appears on Facebook<br />Example: Importing from a blog<br />One...
Comments<br />You can not turn off comments on posted items.<br />Facebook does not work without comments.<br />Wall posts...
Be Timely and Topical<br />
Use Photos and Videos<br />
Words Can Have Power<br />
Insights<br />
Facebook is not just Facebook.com<br />
Resources<br />facebook.com/government<br />facebook.com/congress<br />facebook.com/uspolitics<br />facebook.com/facebookp...
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Facebook

  1. 1.
  2. 2.
  3. 3. New York City Government<br />Adam Conner<br />Facebook Public Policy<br />
  4. 4.
  5. 5. 7,200,000<br />Facebook users within 50 miles of New York City<br />Facebook Data<br />
  6. 6.
  7. 7. A Page for Every Agency<br />
  8. 8. Principles of a Connected Government<br />People first, content second<br />Give people social context of what you’re asking them to do <br />Make sharing simple and fast<br />A few can activate many <br />Your citizens are there<br />
  9. 9. Delivering Your Message<br />Think about how your content appears on Facebook<br />Example: Importing from a blog<br />One shot at delivering your message. <br />Image, key message, headline,see more, etc.<br />
  10. 10. Comments<br />You can not turn off comments on posted items.<br />Facebook does not work without comments.<br />Wall posts can be turned off.<br />Encourage you to allow posts.<br />Have a posted comments policy like the US Army.<br />Paid Third-Party monitoring software is available. <br />
  11. 11. Be Timely and Topical<br />
  12. 12. Use Photos and Videos<br />
  13. 13. Words Can Have Power<br />
  14. 14. Insights<br />
  15. 15. Facebook is not just Facebook.com<br />
  16. 16. Resources<br />facebook.com/government<br />facebook.com/congress<br />facebook.com/uspolitics<br />facebook.com/facebookpages<br />facebook.com/help<br />
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