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Drupal is an enigma to its initiates and a sonic screwdriver to its experts. In module-land, users solve their own problems, the result being a myriad of puzzle pieces. Every ambitious drupal-focused company is building shortcuts to combine these pieces, be that through their own vertical Distributions, reusable Features or demo frameworks with Drolutions. What markets will Drupal conquer as these concepts mature? How can start-ups and enterprises leverage Drupal's rapid development velocity? How can you play your part in Drupal's vertical revolution?