• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
A/B Testing and Optimizely Module
 

A/B Testing and Optimizely Module

on

  • 423 views

Use A/B testing to monitor the impact of changes of web page elements that lead to more downloads, user contributed content, increased revenues, or whatever result you want to achieve. A/B testing ...

Use A/B testing to monitor the impact of changes of web page elements that lead to more downloads, user contributed content, increased revenues, or whatever result you want to achieve. A/B testing involves testing two versions of a website - an A version (the control) and a B version (the variation) - with live traffic and measuring the effect each version has on your conversion rate.

Results of A/B tests are used to make informed decisions about how to structure and present content on a site. There is no longer a need to guess what the site's user response is to changes, simply test and look at the trends in the data.

The power and ease of use of the Optimizely framework is further enhanced using the Optimizely Drupal module. We will discuss the current and future integration of A/B testing with Drupal and Optimizely using the Optimizely Drupal module in detail. The presentation will end with a discussion of what future integration of Optimizely with Drupal is desired to further leverage the partnership.

Statistics

Views

Total Views
423
Views on SlideShare
423
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    A/B Testing and Optimizely Module A/B Testing and Optimizely Module Presentation Transcript

    • A/B Testing with &
    • What is A/B Testing?
    • A/B testing allows you to test two or more versions of a webpage to determine which changes produce the desired results.
    • The country's largest not-for-profit for young people and social change. “Dee” - DeeZone (288060) & Peter - pleher (2257350)
    • A/B in Action... with &
    • Original
    • A) Spotted (Sad)
    • B) Fence (Jail)
    • Golden (Super Cute)
    • Golden2 (Super Cute v2)
    • Puppy Results Peak Results after “Tweek” “Golden2” “Golden” Data “Normalization” Introduction of alternative “Golden”
    • Base
    • v1 Cell (optional)
    • v2 Placeholder Text + Cell (optional)
    • v3 “Submit”
    • v4 “See the Pets”
    • The Results Peak Results “Cell Optional” “Cell Optional + Text” Data “Normalization” Sample Size? Confidence level? Forget: “See the Pets” “Submit”
    • Under the Hood
    • optimizely.com
    • Projects Experiment Admin Experiment
    • Project Code - “Snippet” JS File Size 42.1kb 251425352 JS Call to enable project on web page. “Project Code”
    • Optimizely 7.x-2.10 Module
    • Admin Settings Account Info 251425352 The account Number and the initial Project Code are the same
    • Project Listing Ajax Enable / Disable Path conflict “ ” * Project Code 251425352
    • Add Project /admin/config/system/optimizely/add_update “Project Code” number from Optimizely website 251425352
    • Update Project /admin/config/system/optimizely/add_update/2 Each path must be - unique between projects - a valid path on the site
    • Cache Refresh
    • CDN Call CDN: content delivery network
    • Bang! for your Buck $$$ = Actions
    • Fake Doors / Smoke Sceens
    • Interest?
    • Project Page drupal.org/project/opimizely
    • Experiment listing in Projects Filter by User Roles for each Exeriment Filter by user location - city, state, country Bucket user into different experiments on repeat visits to experiments (cookie) ???
    • Up next... Drulenium - Testing made easy Tech Nikh