Social Media 104: How to Turn Facebook Fans into Customers


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Social Media 104: How to Turn Facebook Fans into Customers

  1. 1. Social Media 104: How to Turn Fans Into Customers
  2. 2. Michelle Hummel CEO of… Thanks for joining me today! <ul><li>Web Media Expert: Social Media Agency </li></ul><ul><li>Like Social Media: Business Directory & Ranking Tool </li></ul><ul><li>Send Social Media: Social Media Management Dashboard </li></ul><ul><li>Social Media Matcher:   Social Media Applications Directory </li></ul><ul><li>Web Media University: Social Media Training and Certification </li></ul><ul><li>COMING SOON! </li></ul><ul><li>My book: The Social Media Magnet “ Everything you need to know to attract customers with social media” by Michelle Hummel </li></ul><ul><li>  </li></ul><ul><li> </li></ul>
  3. 3. <ul><li>The Future of the Internet is Social </li></ul><ul><li>Google+ </li></ul><ul><li>“ Google+ invites were being sold on eBay for up to $27 each!” </li></ul><ul><li>Players may change but you MUST learn how to adjust </li></ul><ul><li>Start now or you will be behind by your competitors </li></ul>Why Social Media? How do you keep up with social media trends?
  4. 4. <ul><li>2 nd most visited website </li></ul><ul><li>750,000,000 users worldwide </li></ul><ul><li>57% female 47% male </li></ul><ul><li>Fastest growing demographic 35+ </li></ul>The Big Players – Facebook Do you have a Personal Facebook Profile? Credits: Amodiovaleria Verde
  5. 5. <ul><li>30 billion pieces of content shared each week: web links, new stories, blogs posts, notes, photo albums etc. </li></ul><ul><li>3.5 million events created each month </li></ul><ul><li>1.5 million local businesses have Facebook fan pages </li></ul>Facebook Content Review Do you have a Facebook Fan Page?
  6. 6. <ul><li>3 rd most visited website </li></ul><ul><li>35 hours of video footage is uploaded to the site ever minute </li></ul><ul><li>Demographic is 18-54 </li></ul><ul><li>Millions of clips are marked as “favorite” </li></ul><ul><li>Millions of people subscribe to channels every day </li></ul>The Big Players – YouTube Do you have a YouTube Channel? Credits: Amodiovaleria Verde
  7. 7. <ul><li>9th most visited website </li></ul><ul><li>80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experience </li></ul><ul><li>The average number of tweets per hour is around 1.3m </li></ul>The Big Players - Twitter Source: Socialnomics author Erik Qualman Do you have a Personal and/or Business Twitter?
  8. 8. <ul><li>13th most visited website </li></ul><ul><li>101 Million Members Worldwide </li></ul><ul><li>41.1% female and 58.9% male </li></ul><ul><li>Fastest growing demographic 35+ </li></ul><ul><li>80% of companies are using LinkedIn to find employees </li></ul>The Big Players - LinkedIn Credits: Amodiovaleria Verde How do use LinkedIn to benefit your company?
  9. 9. <ul><li>Officially launched on May 2003 </li></ul><ul><li>Operates in over 200 countries </li></ul><ul><li>Over 52% of LinkedIn members are located outside of the US </li></ul><ul><li>Used by 69 of the Fortune 100 companies </li></ul><ul><li>More than 1 Million companies have LinkedIn Company Pages </li></ul>LinkedIn Facts Credits: Amodiovaleria Verde
  10. 10. <ul><li>Blog should be part of your website </li></ul><ul><li>Drive traffic with original content </li></ul><ul><li>Content is critical even more now with Google+ </li></ul><ul><li>WordPress is one of the best blogging platforms </li></ul>Do You Have a Social Media Hub? Do you have a Blog? Does it live on your website?
  11. 11. <ul><li>Fresh Content , you must be writing and posting new blogs for SEO </li></ul><ul><li>Social Content , you must be providing interesting content others will enjoy and share </li></ul><ul><li>Easy to share , do you provide your visitors easy ways to share, like, download and/or retweet your content? </li></ul>Is your site “Social Media Friendly”? Is your content easily shareable?
  12. 12. <ul><li>The most popular CMS in use today </li></ul><ul><li>Powering nearly 8.5% of all websites </li></ul><ul><li>10,000+ plugins available </li></ul><ul><li>100+ million total plugins downloaded </li></ul><ul><li>13+ million total downloads of WordPress at a rate of approx. 2 per second </li></ul>WordPress Fun Facts *Data compiled by Chase Granberry of Authority Labs Search rank Monitoring
  13. 13. <ul><li>Famous Brands Like: </li></ul><ul><li>Playstation </li></ul><ul><li>MTV </li></ul><ul><li>Lexus </li></ul><ul><li>eBay </li></ul><ul><li>CNN </li></ul><ul><li>NASA </li></ul><ul><li>Ford </li></ul><ul><li>Sony </li></ul><ul><li>People </li></ul>Who is using WordPress?
  14. 14. How Can I Turn My Fans Into Customers ?
  15. 15. Ask Them Questions <ul><li>“ What’s the best experience you’ve had in one of our locations?” “How can we make our service better?” “What’s your favorite product of ours?” </li></ul><ul><li>Automate these questions </li></ul><ul><li>Respond quickly </li></ul><ul><li>Online Resources </li></ul><ul><li> </li></ul>Do you ask questions about your services?
  16. 16. Offer E-Commerce <ul><li>“ Social Commerce” is the hot new term </li></ul><ul><li>Many businesses are selling their services on Facebook </li></ul><ul><li>Customer can share, like and stay on Facebook to make their purchase </li></ul><ul><li>Online Resource </li></ul><ul><li>Payvment E-commerce </li></ul>Have you seen a company sell on Facebook?
  17. 17. Turn Your Coupons Into a Game <ul><li>After fans “liked” the page they were presented with an instant surprise coupon: 10-20% off or free shipping </li></ul><ul><li>Turned a standard coupon into something fun </li></ul><ul><li>Results: 1,000’s of new fans, 7k+ sales in one day and 20% of these sales were from new customers </li></ul>Have you ever received a coupon offer like this?
  18. 18. Drive Store Traffic With a Giveaway <ul><li>After the “like” fans received a free voucher for chocolate dipped strawberries </li></ul><ul><li>Required a trip to the store to redeem </li></ul><ul><li>Results: 170k+ new fans, doubled sales & promoted new location </li></ul>Have you ever received a coupon offer like this?
  19. 19. $500 Giveaway Creative Sweepstakes <ul><li>Asked entrants to put together and submit a “list” of what they would buy if they won the $500 </li></ul><ul><li>Results: Encouraged thousands of people to not only visit the website but to create a list of their favorite items which in turn encouraged many consumers to buy </li></ul>Can you offer a giveaway like this?
  20. 20. Lucky Coupons <ul><li>Jamba offered “Feel Good Bucks” print off and redeem at the store worth anywhere from $1 off up to cash prizes of $10,000! </li></ul><ul><li>Results: Jamba was able to generate huge interest in their campaign and drive tens of thousands of consumers to purchase at their stores </li></ul>
  21. 21. PPC Ad & Landing Page Technique <ul><li>“ Your Song in a Movie” Contest on Facebook </li></ul>
  22. 22. Facebook Reveal Tab Landing Pages Before the “like” After the “like”
  23. 23. Sweepstakes With Coupon Offer <ul><li>100 customers won a $500 shopping spree </li></ul><ul><li>Every entrant was also offered $1 off coupon for filling out the entry form </li></ul><ul><li>Results: Encouraged users to interact with the fanpage and drove them to the store to buy products </li></ul>Can you offer a coupon like this?
  24. 24. Create Auto-responder Salesman <ul><li>Automate a special offer to your fans, followers and/or subscribers </li></ul><ul><li>Link it to a secret page on your website where they can make this special purchase </li></ul><ul><li>Online Resource </li></ul><ul><li> </li></ul>Do you use auto-responders?
  25. 25. Fans Only Timely Offers <ul><li>Announce you will be picking a random day for an exclusive unbelievable “fans only” offer </li></ul><ul><li>Announce the sale and give them 1 hour to make the purchase </li></ul><ul><li>They will share your page with their friends to win </li></ul><ul><li>Limiting the time and quantity creates a sense of urgency </li></ul>What is your unbelievable offer?
  26. 26. Marketing Quotes To Promote Services <ul><li>Seek out inspirational quotes that prove the worth of your products or services </li></ul><ul><li>Automate these posts throughout your social networks </li></ul><ul><li>Create interest in your content and link to product pages </li></ul>How can you generate interest with headlines?
  27. 27. Takeaways <ul><li>What product or service can you giveaway? </li></ul><ul><li>Do you have an email database to collect these leads? </li></ul><ul><li>How many leads would make this a success? </li></ul>
  28. 28. Keys to Success <ul><li>Offer Unique Prizes – ask yourself, would you like to win what you are giving away? </li></ul><ul><li>Sorry you didn’t win – but here is a voucher for 50% off for a limited time! </li></ul><ul><li>Be sure you are collecting leads through a signup form </li></ul>
  29. 29. Continuing Education <ul><li>Introducing </li></ul><ul><li>Social Media Toolkits Directory </li></ul><ul><li>Social Media Case Studies Library </li></ul><ul><li>Social Media Book Reviews </li></ul><ul><li>Social Media 40 Chapter Book </li></ul><ul><li>8 Modules of Social Media Video Training </li></ul><ul><li>Social Media National Events Calendar </li></ul><ul><li>Access to all my recorded Webinars </li></ul><ul><li>Ability to get Social Media Certification </li></ul>
  30. 30. Special Limited Time Offer <ul><li>*First 5 WMU members get the following </li></ul><ul><li>FREE Copy of Social Media Case Studies Book $24.99 </li></ul><ul><li>LinkedIn, YouTube or Facebook Optimization $300 </li></ul><ul><li>Total Value = $300+ FREE </li></ul><ul><li>*Be sure to signup for this offer before you leave! </li></ul>
  31. 31. Questions and Answers <ul><li>What questions can I help answer? </li></ul><ul><li>Thank you for participating! </li></ul><ul><li>Michelle Hummel </li></ul><ul><li>Web Media University </li></ul><ul><li> </li></ul><ul><li>Phone: 513-204-9324 </li></ul><ul><li>[email_address] </li></ul>