Social Media 103: How to Measure and Optimize Your Results
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Social Media 103: How to Measure and Optimize Your Results






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    Social Media 103: How to Measure and Optimize Your Results Social Media 103: How to Measure and Optimize Your Results Presentation Transcript

    • Social Media 103: How to Measure and Optimize Your Results
    • Michelle Hummel CEO of… Thanks for joining me today!
      • Web Media Expert: Social Media Agency
      • Like Social Media: Business Directory & Ranking Tool
      • Send Social Media: Social Media Management Dashboard
      • Social Media Matcher:   Social Media Applications Directory
      • Web Media University: Social Media Training and Certification
      • COMING SOON!
      • My book: The Social Media Magnet “ Everything you need to know to attract customers with social media” by Michelle Hummel
    • How do I measure my social media marketing success?
      • Move people to take action, join contests
      • Increase email and blog subscribers
      • More likes, fans and followers
      • Increase sales
      • Improve search engine ranking
      • Increase blog post comments
      • Reduce your sites bounce rate
      • Increase event registration
      • Turn fans into advocates
      • Increase website traffic
      Step #1: Define Your Goals What are your marketing goals?
      • KPI = Key Performance Indicators: a metric used to track if you are accomplishing your business goals
      • Blog comments
      • Downloads
      • Email subscriptions
      • Likes, Followers and Fans
      • Reviews
      • Time spent on key pages
      • Ratings
      • Registered Users (new/active)
      Step #2: Define Your KPI’S What are the results you are looking for?
      • Blog should be part of your website
      • Drive traffic with original content
      • Content is critical even more now with Google+
      • WordPress is one of the best blogging platforms
      Do you have a “Social Media Hub”? Do you have a Blog? Does it live on your website?
      • Fresh Content , you must be writing and posting new blogs for SEO
      • Social Content , you must be providing interesting content others will enjoy and share
      • Easy to share , do you provide your visitors easy ways to share, like, download and/or retweet your content?
      Is your site “Social Media Friendly”? Is your content easily shareable?
      • You want people to share things 
      • You want people be advocates
      • You want people to visit frequently
      • You want people to refer friends
      • You want people to buy products
      • “ Engaged customers and prospects are far more likely to do some or all of the above.”
      #1 Goal “Social Media Engagement” How can you boost customer engagement?
    • How do I find the right tools to measure my success? Introducing Social Media Matcher
    • Must Have Social Media Monitoring Tools
      • Monitor your blog stats
      • See how many people are subscribing, measure content reach, popular feed items (recently and all time)
      • Optimize your blog to be browser friendly, shareable and indexed
      Feedburner How do you monitor your blogs success rate?
      • Identify the most powerful keywords to market your brand right now
      • Provides a list of strong keywords you can use in your PPC ads
      • Update your content to have more search engine friendly keywords
      Google AdWords How do you monitor your site content for SEO?
      • Get your Facebook engagement and ranking score
      • Check your competitors score
      • Monitor your score to improve your results
      • Go back and see if the changes you made are improving your results
      Social Bug Facebook Score Do you monitor your Facebook marketing score?
      • View detailed statistics about your YouTube viewer audience
      • Analyze your marketing efforts and optimize your campaigns
      • Discover popularity, how they find your videos, which parts are “hot” and “cold”
      YouTube Insights Do you monitor your video marketing success?
      • Like Google Alerts but for social media
      • Receive free daily email alerts of your brand, company, CEO, competitor etc.
      • Searches your keyword on blogs, comments, bookmarks, events, news, videos and micro-blogging services
      • Provides metrics around keywords and “sentiment”
      Social Mention How do you monitor your brand on the web?
      • Monitor conversations on Facebook
      • Choose “Public Posts” and “Posts in Groups” to find people on Facebook who are talking about your brand
      • You may find new Pages to Like and/or new people to interact with
      Facebook Search Have do you monitor conversations on Facebook?
      • See how many people saw your Tweet and who they were
      • Run a free report for your hashtag, link or brand name
      • Find out the number of unique users who saw your Tweet
      TweetReach Do you monitor the effectiveness of your Tweets?
    • Break Out For Learning Session
      • Pick a partner
      • Learn about their business
      • Identify two marketing goals
      • Find a monitoring tool on social media matcher to help them verify their success
    • Must Have Social Media Analytics Tools
      • Drill down to see the success rate of any of your social profiles
      • Research to see most popular posts, monitor likes
      • Integrate with google analytics to pull detailed web traffic reports
      • Setup keyword monitoring to oversee sentiment
      SendSocialMedia What do you use to provide analytical reports?
      • url shortner provides analytical click data for every link shortened
      • Click data lets you see how effective your social media promotions are
      • Just log in to your account to see click-through numbers
      BitLy How do you analyze your post success rate?
      • See your global rank versus your US rank
      • See what countries are viewing your site
      • See what the top keywords are being used to drive traffic to your site
      • Review the number of backlinks going to your website
      • Learn the demographics of the visitors to your site
      Alexa How do analyze your web traffic?
      • Grade your entire website for SEO, social media and more!
      • Check on your score and see monitor your results
      • Comprehensive detailed analysis
      Website Grader How do you measure your website success?
    • Just For Fun Social Analytics Communities
      • The “Social Stock Market” for social media
      • Many famous brands have joined in the fun
      • Monitor and grow your “social stock price” based on effective social media engagement skills
      • Invest in other businesses
      • Expand your social networks in a fun way
      Empire Avenue How can you increase your engagement score?
      • Measure your social media “influence” score
      • Meaures for Facebook, Twitter, YouTube, Google+ etc.
      • Shows you your tops incluces for topics
      • Shows who you are an influencer for
      Klout How do you monitor your social influence?
      • Available only inside
      • Web Media University
      • Search our toolkit directory by your industry, business need, solution etc.
      • Find the right set of tools to save precious time and money
      Access All Social Media Tools How much time could you save with a toolkit?
    • Continuing Education
      • Introducing
      • Social Media Toolkits Directory
      • Social Media Case Studies Library
      • Social Media Book Reviews
      • Social Media 40 Chapter Book
      • 8 Modules of Social Media Video Training
      • Social Media National Events Calendar
      • Access to all my recorded Webinars
      • Ability to get Social Media Certification
    • Special Limited Offer Today Only
      • 1 FREE Month of Web Media University
      • 1 Hour FREE One-on-One Marketing Consultation
      • 3-5 page Social Media Analysis Report
      • Total Value = *$450 FREE
      • *Be sure to signup for this offer before you leave!
      *4 month minimum membership required
    • Takeaways
      • What are you social media marketing goals?
      • What Key Performance Indicators will you use to verify you are reaching them?
      • What social media tools can help your business today?
      • How do you plan on staying educated on social media?
    • Questions and Answers
      • What questions can I help answer?
      • Thank you for participating!
      • Michelle Hummel
      • Web Media University
      • Phone: 513-204-9324
      • [email_address]