How to write effective Facebook ads that get clicks


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In this tutorial I will be sharing Facebook Ad Marketing Tactics.

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How to write effective Facebook ads that get clicks

  1. 1. How To Write Effective Facebook Ads That Get Clicks
  2. 2. <ul><li>Facebook is the #2 most visited site on the web </li></ul><ul><li>500,000,000 users worldwide each month </li></ul><ul><li>57% female 47% male </li></ul><ul><li>Fastest growing demographic 35+ </li></ul>Facebook Stats Review Are you on Facebook? Know anyone who is not?
  3. 3. Facebook Ads Versus Google etc. <ul><li>Google AdWords, Yahoo Search Marketing or Bing Search Ads – Ads targeted by keyword search </li></ul><ul><li>Facebook Ads – Ads targeted by users interests Favorite movies, books, hobbies, passions and interests. </li></ul><ul><li>Have you Advertised on Facebook or Google? </li></ul>
  4. 4. Step #1 Define Your Target <ul><li>Location - city, state or country </li></ul><ul><li>Demographics – birthday, relationship status, age, gender or language </li></ul><ul><li>Likes and interests </li></ul><ul><li>Education and work - specific company, college or level of education </li></ul><ul><li>Connections - target or exclude users who like certain pages, events, groups and/or apps </li></ul><ul><li>*Now you can reach that Star Wars fan that lives in Montreal and speaks french.  </li></ul>
  5. 5. Step #2 Write Your Headline <ul><li>Creative Headline Ideas </li></ul><ul><li>Ask – Are you Single? Recently Engaged? Getting Married? 30 and single? </li></ul><ul><li>Ask – Bored in Cincinnati? </li></ul><ul><li>Ask – Like Motorcycles? Need A Massage? Like Massages? Want Free Tacos? </li></ul><ul><li>Ask – Birthday Today? Happy Birthday To You! Come Celebrate Your Birthday! </li></ul><ul><li>Offer a FREE gift on someone’s birthday, printable coupon, redeem in store only </li></ul><ul><li>Do you have any creative ideas to share? </li></ul>
  6. 6. Good Headline Examples <ul><li>GOOD AD – qualifies “like” </li></ul>BAD AD – too general
  7. 7. Targeting Success Story <ul><li>CM Photographers </li></ul><ul><li>Target: 24-30 yr old women who indicated they were engaged </li></ul><ul><li>Result: Over 12 months they generated $40,000 in revenue from a $600 investment on Facebook! </li></ul>
  8. 8. Success Story - StorQuest <ul><li>StorQuest Self Storage </li></ul><ul><li>Targeted college students at 21 campuses prior to summer break </li></ul><ul><li>Result 50% increase in total rentals versus prior year at same store </li></ul>
  9. 9. Test Multiple Ad Targets To Optimize Results <ul><li>Target Students </li></ul><ul><li>College Students </li></ul><ul><li>Late night hours </li></ul><ul><li>Targets Parents </li></ul><ul><li>Children discounts </li></ul><ul><li>Playdates </li></ul><ul><li>Targets Geo </li></ul><ul><li>10 miles from shop </li></ul><ul><li>Flavors of the week </li></ul><ul><li>New products </li></ul>
  10. 10. Promote a Facebook Event, Group or App <ul><li>Do you have an Event or Group you could promote? </li></ul>
  11. 11. Promote Your Facebook Fan Page <ul><li>Target Users Who Don’t Like The Page To Get New Fans </li></ul><ul><li>Create A Custom Page For Your PPC Ad Make It Your Default Landing Page </li></ul><ul><li>Make A Strong Offer </li></ul><ul><li>Offer a Coupon, Sweepstakes Entry </li></ul><ul><li>Provide An Email Signup Form With a Free Guide </li></ul><ul><li>Setup email auto-responders to make additional offers </li></ul>
  12. 12. PPC Ad & Landing Page Techniques 2,181 coupons were redeemed and more customers in the door
  13. 13. Landing Page Ideas: Lucky Coupons <ul><li>Jamba Juice - Lucky Coupons </li></ul><ul><li>Strategy: “Feel Good Bucks” when redeemed at the store the coupons were anywhere from $1 off, instant prizes including a cash prizes of $10,000! </li></ul><ul><li>Result: Jamba was able to generate huge interest in their campaign and drive tens of thousands of consumers to purchase at their stores. </li></ul>
  14. 14. PPC Ad & Landing Page Technique <ul><li>“ Your Song in a Movie” Contest on Facebook </li></ul>
  15. 15. Facebook Reveal Tab Landing Pages Before the “like” After the “like”
  16. 16. Landing Page Techniques Sweepstakes With Coupon Offer <ul><li>Duck Tape - $500 Shopping Spree Giveaway </li></ul><ul><li>Strategy: Gave 100 lucky entrants a Duck Tape prize package. They also offered $1 off a roll of Duck tape, available for anybody completing the submission into the sweepstakes. </li></ul><ul><li>Result: Sweepstakes encourage users to interact with your fanpage and website but they also drove people to your store </li></ul>
  17. 17. PPC References <ul><li>Create your Ad </li></ul><ul><li> </li></ul><ul><li>Webinars, Case Studies </li></ul><ul><li> </li></ul><ul><li>Images For Your Ad </li></ul><ul><li> </li></ul>
  18. 18. Takeaways <ul><li>What product or service can you giveaway? </li></ul><ul><li>Do you have an email database to collect leads? </li></ul><ul><li>How many leads would make this ad campaign a success? </li></ul>
  19. 19. Keys to PPC Success <ul><li>Define Your Target Market </li></ul><ul><li>Create An Attention Grabbing Headline </li></ul><ul><li>Follow Through With A Consistent Landing Page </li></ul><ul><li>Optimize Your Campaign For Better Results </li></ul>
  20. 20. Questions and Answers <ul><li>What questions can I help answer? </li></ul><ul><li>Thank you for participating! </li></ul><ul><li>Michelle Hummel </li></ul><ul><li>Web Media Expert LLC </li></ul><ul><li>Phone: 513-325-6070 </li></ul><ul><li>http:// </li></ul><ul><li>[email_address] </li></ul>