Creative ways to increase your Facebook fans


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Learn the best kept secrets to getting more Facebook fans.

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Creative ways to increase your Facebook fans

  1. 1. Creative Ways To Increase Your Facebook Fans
  2. 2. <ul><li>Facebook is the #2 most visited site on the web </li></ul><ul><li>500,000,000 users worldwide each month </li></ul><ul><li>57% female 47% male </li></ul><ul><li>Fastest growing demographic 35+ </li></ul>Facebook Stats Review Do you have a Facebook Profile?
  3. 3. <ul><li>More than 5 billion pieces of content (web links, new stories, blogs posts, notes, photo albums etc.) shared each week </li></ul><ul><li>More than 3.5 million events created each month </li></ul><ul><li>More than 1.5 million local businesses have Facebook fan pages </li></ul>Facebook Content Review Do you have a Facebook Fan Page?
  4. 4. Tip #1 Add Facebook Like Box <ul><li>Show how many fans you have and which of their friends like your page too </li></ul><ul><li>They can read recent posts from the Page </li></ul><ul><li>Users can like your page with one click, without needing to leave your website </li></ul><ul><li>Online Resources </li></ul><ul><li>Like Box Social Plugin: </li></ul>
  5. 5. Tip #2 Promote Facebook With Email <ul><li>Choose an email service like MailChimp that is integrated with the Like Button </li></ul><ul><li>Users can “like” your email newsletter article and it posts to their Facebook wall </li></ul><ul><li>Manually add the Facebook Button to the top of your email newsletters </li></ul><ul><li>Online Resources </li></ul><ul><li>MailChimp: </li></ul><ul><li>Sharethis: </li></ul><ul><li>Addthis: </li></ul>Do you have an email database service?
  6. 6. Tip #3 Add Links To Your Signature <ul><li>Add social media links to your email signature line </li></ul><ul><li>Wisestamp offers over 15+ social channel links you can add </li></ul><ul><li>Give your customers an easy way to connect with you </li></ul><ul><li>Online Resources </li></ul><ul><li>WiseStamp: </li></ul>
  7. 7. Tip #4 PPC Ad & Landing Page Technique <ul><li>“ Your Song in a Movie” Contest on Facebook </li></ul>
  8. 8. Tip #5 Facebook Reveal Tab Landing Pages Before the “like” After the “like”
  9. 9. Tip #6: Custom Facebook Apps <ul><li>We developed Cincinnati Bell a “Love Libs” custom app where users could fill in the blanks and send friends a valentine message </li></ul><ul><li>1000’s of “Love Libs” were sent out and users had to visit the fan page to see the message </li></ul>
  10. 10. Tip #7: Sweepstakes Giveaway App <ul><li>After the “like” they offered a voucher for free chocolate dipped strawberries. Required a trip to the store to redeem. </li></ul><ul><li>170k+ new fans, doubled their sales and helped to promote their new store. </li></ul>
  11. 11. Tip #8: Sweepstakes and Coupon App <ul><li>After the “like” fans were presented a </li></ul><ul><li>surprise coupon value: 10-20% or free shipping </li></ul><ul><li>1000’s of new fans Turned a standard coupon into something fun </li></ul>Have you received a coupon on Facebook?
  12. 12. Tip #9: Creative Sweepstakes <ul><li>Asked entrants to put together a “list” of what they would buy if they won the $500. </li></ul><ul><li>Results: Encouraged thousands of people to not only visit the Zappos site but to create a list of their favorite items on Zappos, which, in turn, encouraged many consumers to buy. </li></ul>
  13. 13. Tip #10: Lucky Coupons <ul><li>“ Feel Good Bucks” when redeemed at the store the coupons were anywhere from $1 off up to cash prizes of $10,000! </li></ul><ul><li>Jamba was able to generate huge interest in their campaign and drive tens of thousands of consumers to purchase at their stores. </li></ul>
  14. 14. Tip #11: Sweepstakes With Coupon Offer <ul><li>100 customers won a $500 shopping spree. They also offered $1 off coupon for filling out the entry </li></ul><ul><li>Encouraged users to interact with the fanpage and drove them to the store to buy products </li></ul>
  15. 15. Tip #12 Add Facebook Comment Feature <ul><li>Allow users to like, comment and post your products to their Facebook wall. </li></ul><ul><li>Add the Facebook comment box to any web page for further engagement with your brand </li></ul><ul><li>Threadless organically built 100,000 fans with this method – word of mouth </li></ul><ul><li>Online Resources </li></ul><ul><li>Threadless Ex.: </li></ul><ul><li>WME Ex.: </li></ul>
  16. 16. Tip #13 Link your Facebook To Twitter <ul><li>You have 420 characters on the Facebook publisher and 140 on Twitter.  </li></ul><ul><li>Facebook shortens your post and inserts a tiny URL back to your fan page. </li></ul><ul><li>Online Resources </li></ul><ul><li>Twitter Link: </li></ul>
  17. 17. Tip #14 Create Auto-responder salesman <ul><li>Create an automated email marketing system that sends a special offer every 7 days to your email subscribers </li></ul><ul><li>Link it to a secret page on your website where they can make this purchase </li></ul><ul><li>Offer this to the “first 5 customers to respond” create a sense of urgency </li></ul><ul><li>Online Resources </li></ul><ul><li>Email: </li></ul><ul><li>Email: http:// </li></ul>Do you use email auto-responders?
  18. 18. Tip #15 Recruit Fans With Mobile Text <ul><li>Users send a text message to 32665 (FBOOK) with the words “fan yourusername” OR “like your username” (without the quotes) </li></ul><ul><li>Ideal when addressing a live audience at an event, on the radio or TV </li></ul><ul><li>*Note this only works for Facebook users with a verified mobile device in his or her account </li></ul>
  19. 19. Tip #16 Advertise on Print Media <ul><li>IHOP advertised their Facebook offer on the dining table inside their restaraunt </li></ul><ul><li>They offer a free order of “Rooty Tooty Fresh N’ Fruity” pancake breakfast when you like them on Facebook </li></ul><ul><li>Online Resource </li></ul><ul><li>IHOP Facebook Page: </li></ul>
  20. 20. Tip #17 Offer E-Commerce <ul><li>“ Social Commerce” is the hot new term and many businesses are offering their products and services for sale on Facebook </li></ul><ul><li>Benefits: Customer stays on Facebook, can share their purchases with friends on their wall </li></ul><ul><li>Online Resources </li></ul><ul><li>E-commerce Provider: </li></ul><ul><li>Levis Ex.: </li></ul>
  21. 21. Tip #18 Use the @ Tag <ul><li>As long as you’re a fan of your own fan page, you can “@ tag” it on your own personal profile wall. </li></ul><ul><li>Let your friends know about something happening on your fan page by writing a personal status update that includes tagging your fan page with an @ tag. </li></ul><ul><li>Simply start typing the “@” symbol and the first few letters of your fan page name and it will appear from a drop-down menu to select </li></ul>
  22. 22. Tip #19 Autograph Other Walls Pages <ul><li>When “liking” another fan page you can sign off with your signature with your Fan Page link </li></ul><ul><li>Much better than posting your Facebook URL which can display your entire banner ad cluttering up your friends wall </li></ul>
  23. 23. Takeaways <ul><li>What product or service can you giveaway? </li></ul><ul><li>Do you have an email database to collect these leads? </li></ul><ul><li>How many leads would make this a success? </li></ul>
  24. 24. Keys to Success <ul><li>Offer Unique Prizes – ask yourself would you like to win it? </li></ul><ul><li>Offer the losers a special discount offer for the same product or service just for playing </li></ul><ul><li>Be sure you are collecting leads through an email signup form </li></ul>
  25. 25. How Can Web Media Expert Help? <ul><li>Create Custom Facebook Landing Pages </li></ul><ul><li>Create and Manage Facebook PPC Campaigns </li></ul><ul><li>Design, Setup and Manage Facebook Contests </li></ul><ul><li>Offer Training for Hootesuite, MailChimp, etc. </li></ul><ul><li>Design and Setup Email Marketing Auto-Responders </li></ul><ul><li>Creation of a 12 Month Social Media Marketing Plan </li></ul><ul><li>Social Media Monthly Community Management – includes design and setup of all social channels, content writing, press releases, weekly contests, monthly reports, guaranteed leads etc. </li></ul>
  26. 26. Questions and Answers <ul><li>What questions can I help answer? </li></ul><ul><li>Thank you for participating! </li></ul><ul><li>Michelle Hummel </li></ul><ul><li>Web Media Expert LLC </li></ul><ul><li> </li></ul><ul><li>Phone: 513-204-9324 </li></ul><ul><li>[email_address] </li></ul>