NXT Nutritionals USA Today Article

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The Demise and Rise of the Sweetener Market - 4 Critical Reasons Why You Should Know About SUSTA and NXT Nutritionals.

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NXT Nutritionals USA Today Article

  1. 1. If you have never heard of SUSTA™, you’re not alone. Today, NXT Nutritionals Holdings, Inc.’s (“NXT Nutritionals”) proprietary products are in over 3,000 stores, including Shop Rite® Supermarkets, A&P and Associated Food Stores Inc. But within the next few years, this revolutionary, healthy alternative sweetener could not only be a household name, it could be a household word. Here’s why: #1: SUSTA™ Natural Sweetener is truly a revolutionary new sweetener. This minimal calorie, low- glycemic-index, all-natural sweetening system is an alternative to table sugar—transforming sweet into nutritious, while also maintaining healthy blood sugar levels. The soluble fiber in SUSTA™ rapidly converts into high-octane fuels (short chain fatty acids) by bacteria in the digestive system. This fuel source also assists in fighting disease as well as aiding in the absorption of minerals from the diet. The benefits of SUSTA™ accrue the more you use it throughout the day and over time to support digestive, immune, bone, cardio and blood sugar health. And unlike sugar and most sugar substitutes, SUSTA™ is safe and suitable for diabetics, children and for weight management programs. Its nutrients (vitamin C, B vitamins, Chromium, Selenium) and botanical antioxidants help keep free radicals in check. In short, the demand for this kind of healthy, all-natural low-calorie sweetener is already here. #2: NXT Nutritionals already has products in more than 3,000 supermarkets—with 2,000 more on the horizon. NXT Nutritionals’ Healthy Dairy® Yogurt Smoothies brand has already begun tapping into a $3.5 billion yogurt market…and that is with limited distribution. Its all-natural Healthy Dairy® Yogurt Smoothies generated $2 million in sales in FY08—with plenty of upside potential to further penetrate this growing market. But do not think for a moment that NXT Nutritionals is a company whose products are limited to health-food stores. Right now, Healthy Dairy® Yogurt Smoothies are already being carried in over 3,000 supermarkets in 14 states including leading chains like A&P, Associated Food Stores Inc., Kings Supermarkets, Inc., Pathmark® , ShopRite® Supermarkets and Key Food, Super Fresh Supermarkets and 12 other large supermarket chains, with plans in the works to expand to 5,000 stores very soon. Yet, the anticipated biggest area of growth for the Company will come from its packets of SUSTA™ as a healthier alternative to sugar and sugar substitutes like Splenda® , Equal® , Sweet’N Low® and Truvia™. This is a $2.2 billion market that SUSTA™, an all- natural, low-glycemic sweetener, plans to step into and grab market share. #3: NXT Nutritionals is run by experienced industry veterans who know how to build a company. NXT Nutritionals is led by beverage industry veteran Mike McCarthy, an entrepreneur and executive with more than 25 years of experience in the industry. As an entrepreneur, he has been the driving force behind the development of numerous beverage products. He was responsible for the development of Juice Creations™, a product launched in Massachusetts and successfully expanded nationally. After selling that business to Pepsi Cola® , Mr. McCarthy built the Juice Creations™ product line into a $63 million business in the first year after Pepsi Cola’s acquisition. In addition, Mike McCarthy has surrounded himself with a senior management team that boasts more than 100 years of sound food/ beverage industry and nutrition experience. #4: NXT Nutritionals’ plans are to market SUSTA™ in 3 categories that have growth potential. Susta1. ™ table top sweetener in packets Susta2. ™ ingredient (for beverages, cereals, baked goods, dairy products, candy and chewing gum) NXT Nutritionals3. Susta™ branded products (water, soda and ice cream) The first TV commercial for Susta™ with Blair Underwood can be viewed at www.NXTnutritionals.com NXT Nutritionals Susta™ comparison with sugar or popular artificial sweeteners demonstrates why it could become the sweetener of choice. DISCLAIMER: This material is for informational purposes only and should not be construed as an offer or solicitation of an offer to buy or sell securities. Please consult a broker or investment advisor before purchasing or selling any securities.This material contains“forward-looking statements”within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securi- ties Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.“Forward-looking statements”describe future expectations, plans, results, or strategies. Readers are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks identified in NXT Nutritionals Holdings, Inc. annual report on Form 10-KT and other filings made by NXT Nutritionals Holdings, Inc. with the Securities and Exchange Commission.You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this material are made as of the date hereof and NXT Nutritionals Holdings, Inc. undertakes no obligation to update such statements. NewMedia Direct, LLC acted as agent on behalf of DC Media, LLC (a third party) for the placement of this advertisement. What the investment community is discussing… The demise and rise of the sweetener market 4 critical reasons why you should know about SUSTA™ and NXT Nutritionals! NXT Nutritionals Holdings, Inc. (Symbol: NXTH.OB) is poised to break into the food/beverage world with its patent-pending, low-calorie all-natural sweetener that offers health benefits no other sugar substitute can match! SUSTA Natural Sweetener, our revolutionary low calorie sweetening system with health benefits Supports Digestive Health Supports Immune Health A low Glycemic Index Food Avoids Sugar Shock Heart Healthy Good for Bones Teeth SUSTA Natural Sweetener in a low calorie food Aides in weight management ✓ ✓ ✓ ✓ ✓ ✓ ✓ Send for additional information regarding opportunities with NXT Nutritionals and read what Wall Street researcher Charles Payne has discovered about NXT Nutritionals! Just call Toll-Free 1-877-482-0157 24 hours a day, 7 days a week Charles Payne is one of the most influential stock commentators and researchers in the world—dispensing his proven advice to millions on television, radio and through his Common Sense Monthly Newsletter. Call us Toll-Free now at 1-877-482-0157 and we’ll send you—absolutely FREE—his research report on NXT Nutritionals Holdings, Inc. See for yourself why he says, “This isn’t a dream or something that sounds good on paper; it’s a growing business with a lot of upside.” Mike McCarthy, President

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